Many ads become after-a-breaks, for example:
Dandruff, with _____?
Afraid of fire, drink __________
Looking for a job, just go to __________
Buy a daddy car, just ____? Ideal through the ideal ONE and the upcoming ideal L9, is playing the "Daddy" label to the extreme, so that this label and the brand to establish a strong association.
Ideal L9 chose a more remote market segment, we search for full-size SUVs in the car home, less than 10 products on sale and attention, if the price is limited to less than 500,000, the ideal L9 is the only choice.
This way of playing comes from the ideal car's insight into the needs of the three-child/three-generation family car. At this stage, the large-size models on the market are called "administrative-level", and the picture in the advertisement is usually 2 men in suits and leather shoes, sitting in the spacious back row for business negotiations.
By the way, there must be a frame of two people signing a contract, trying to imply that the prospective owner has sat in this car together, and the business is stable.
But the big space is spacious, why can't it be left for the family? In fact, the spacious back row should also be left for the family.
Can't the main administrative car be used at home?
This is obviously two different design orientations, you compare the "spoiler" BMW new 7 Series and the ideal L9 interior drawings on the same day, it is not difficult to find that the executive car should strive to open up the sense of distance between the rear row and the front row, and advocate the independence and privacy of the rear row.
What The Dad's Car strives to do is to try to close the connection between the front and rear rows, emphasizing unity. The ideal L9's rear comfort reflects a kind of care for the back row and the consistency of family members in different seating experiences.
It can be said that the ideal L9 is the first large car built for family travel, and the market segment is cut very finely and very accurately. Let's see how the ideal L9 understands the needs of a family car.
Assisted driving should be sufficiently powerful
From the released appearance map, it can be seen that the ideal L9 has a raised lidar on the top, and there is a set of suspected binocular cameras below the lidar (due to the close distribution of the two, it may also be a wide angle with a monocular medium and long-range camera).
In addition to improving the ability to assist driving, this lidar also has a very important function, which is to help distinguish the difference between the front face of the Xiaopeng G9. (/Dog Head)
The Ideal L9 is the first model equipped with Hesai AT128 semi-solid-state lidar products, but by comparing the embedded scheme officially displayed by Hesai, the buyer show of the Ideal L9 is somewhat "rugged", and I hope that the mass production version can be a little more refined, otherwise it looks like the wind is very noisy.
Interestingly, the next generation of Weilai, Ideal, and Xiaopeng are all equipped with lidar, and they have all chosen different suppliers, and the new forces sanjie have held hands with lidar domestic sanjie and three pairs of CP.
What's more interesting is that the sensor arrangement of the three models is also different. The first generation of products everyone sensor layout is in line with Tesla, to the second generation, everyone has found their own direction to break through, this is the self-research on this road, the naked eye can see the progress.
The choice of lidar, as well as the choice of installation location, is actually determined by the perception needs of the respective algorithm models for lidar. It is speculated that the goals of the ideal L9 and NIO ET7 are to further improve the safety of the Pilot function on highways and urban elevated roads, so detection distance and detection accuracy are preferred parameters.
The detection distance is 200 meters below 10% reflectivity, which means that lidar can detect a black stationary vehicle parked on the side of the road 200 meters in advance, which is farther if the car is a more reflective color (such as white). The earlier the obstacle is detected, the earlier the calculation is made to do the next action earlier, whether to brake, or to perform a lane change.
This is like the distance with the car, the farther the distance with the car, we can respond to dangerous situations during the driving process, and the fault tolerance rate is higher.
The Hesai AT128 selected by the ideal L9 adopts a one-dimensional rotor scheme, integrates 128 laser transceiver modules on several chips, and realizes the scanning data of 128 lines of laser point cloud in the area of 120 ° * 25.4 ° in front.
Unlike the MEMS and two-dimensional transducer schemes, the real 128 laser beams can hit and receive more points, and the Hesai AT128 can hit 1.53 million points per second in three-dimensional space. This is also the reason why the same 905 light source (1550nm light source is inherently more advantageous for detection distance, but the cost is higher), but it has more advantages than the MEMS solution of Sagitar Juchuang M1.
The cost of laser transmission modules and reception modules has always been an important reason for the high price of lidar. Previously, the price of a 128-line mechanical lidar was often equivalent to the price of a house in a second- and third-tier city. How Hesai AT128 reduces the cost to a controllable range through chipping, we can talk about it later.
In addition, the value of the ideal L9 lidar may also be reflected in the parking scene, especially the basement environment. The light in the basement is generally darker, and there is more metal, and there are many stationary objects such as wall columns, and millimeter-wave radar basically stops in this environment. Therefore, the autonomous parking in the underground garage, this lidar is also prepared.
In addition to lidar, the ideal L9 will also have an 8-megapixel camera, as well as a large computing chip Nvidia Orin X that processes this massive amount of information (I don't know how many to use).
In fact, the most need for assisted driving is often family cars, especially family cars. Because the family car means that multiple members of the family are likely to sit in the driver's seat, and many people are psychologically stressed about driving a big car, especially on the highway and the narrow space of the parking lot.
Through the appearance of the map, the ideal L9 can most likely provide a good high-speed elevated road Pilot function, as well as the parking lot autonomous parking function (or memory parking). This is too important for family equality, and only a car that every family member with a driver's license can drive is a family car.
An equal experience for every seat
At this stage, the most amazing information revealed by the ideal L9 is the configuration of the cockpit.
The 7.3.4 panoramic sound system with a power of 2160W is standard
The four seats in the front are ventilated
Front row four-seat SPA level ten-point massage
All 6 seats support electrical adjustment
All 6 seats support seat heating
6 microphone voice
2 large 15.7-inch screens with iPad-like proportions in the front row
1 rear 15.7-inch IPD-like entertainment screen
Rear 3D ToF multimodal interaction
Xiaoice box of two-discharge bottles
Dual 8155 chips
These configurations are the first time to appear neatly on a car, and some functions are even the first time to appear on the car, such as the 7.3.4 panoramic sound of the 2160W.
As a range-extended electric vehicle, the Ideal L9 has more power to provide creativity for a quality of life in the car.
At the same time, as a smart car, the ideal L9 also has sufficient computing power (double 8155) to provide a foundation for a high-quality life in the car.
The most critical thing is that the ideal L9, as a large car, has plenty of space, not only flexible arrangement, but also provides a larger acoustic cavity volume, and the acoustic effect can also be full.
The ideal cockpit product team must be the happiest product team in history, can boldly define the functions and configurations according to user needs, do not have to worry about the power consumption, computing power, layout space, cost constraints that other model product teams worry about, what they have to do is to fill the experience.
Atmosphere lights, Xiaoice boxes, large screens, and large stereos are all on the top, and the seats are also made to massage, ventilate, and heat.
What should I do if I don't control the screen when I'm lying down? Then engage in a 3D ToF, use gestures to identify the air operation, and then the whole 6 microphones, so that each position can call the ideal classmate, think about it and feel cool.
The key is that this kind of coolness can be experienced by everyone in the car. Isn't the meaning of a full-size SUV something that makes everyone in the car feel good? If the configuration of some seats is discounted, it will be blind to this size.
Write at the end:
The ideal L9 makes me feel really subversive, and being able to see the charm of Internet thinking in the design of automotive products, I can think of a group of people working in front of the whiteboard.
If it is the definition stage of a traditional car, the picture in my mind is probably a group of big guys sitting in the design review room, looking at a PPT, and then nodding and saying: That's it.
In addition to the assisted driving and smart cockpit, the ideal L9 has 2 small points, which I also like, one is the small screen on the steering wheel with the HUD scheme. HUD is really a function that can not go back when used, HUD plus the central control screen, the driving information does not need to be placed on the central control screen.
In addition, the central control small screen supports touch adjustment, which is probably the first car with a dashboard that supports touch. This problem I also thought for a long time, the touch operation must be the use of the screen, the most efficient way of interaction, we have obviously upgraded the mechanical dashboard to a liquid crystal display, why do you still use the button silly to control it? It feels like a full keyboard Nokia smartphone, which sucks.
Put some concise information above the steering wheel and operate it through touch (driving with buttons), you can clearly get the information you want. The design is fantastic.
In addition, there is a point is the tire, through the picture to see the ideal L9 original tire is michelin PS4 21-inch tire, very interesting, as a daddy family car, can save money where you have to save, blindly engage in 22-inch large tires, it is not suitable!