"Toyota Sai Na can also book cars without a markup!" Upstream news reporters recently learned that the domestic Toyota Syna, which has been deeply involved in the price increase controversy, the market has finally loosened, and consumers can order cars online according to the manufacturer's guidance price, and previously according to the different model configurations, customers need to increase the price by 80,000 yuan - 100,000 yuan.
Is the message true? And what is the reason for the arrogant Xena to stop selling at a higher price?
With these questions, the reporter visited the GAC Toyota dealer in the main city of Chongqing, and a salesman confirmed that since January this year, the whole series of Models of Xena has not increased the price, and consumers can order cars at a fair price through the manufacturer's APP. But the conversation turned sharply, the salesman mentioned: due to the tight supply of goods, the pick-up cycle is generally long, taking the official guidance price of 352,800 in the medium-equipped model as an example, now the order needs to wait for about half a year to mention the existing car. If there are customers who want to pick up the car early, the 4S shop can help coordinate resources from other places, but the premise is that it is necessary to install additional decorative products such as driving recorders and sun films - dare to love is a disguised price increase.
(Image source network)
Vowing to end the Buick GL8 thriving Toyota Syna, from the moment of domestic listing, it has become a topic model in the domestic high-end MPV market, but the focus of the topic has little to do with the product itself, but focuses on the mark-up behavior of dealers in the terminal market. For Toyota, selling cars at a higher price is no longer a unique case, from Alpha, Willfa to Highlander, which has become a classic case of the car market chasing up and down. Apparently, Xena also wants to continue the myth of the same brothers, so since its launch in October last year, the car has opened a model of mark-up booking across the country.
I don't know whether the product can't support its own ambitions, or whether consumers are becoming more and more rational, in short, the number of people willing to pay for this mark-up is far less than expected - last December, the car had only a pitiful 932 units per month. This result, not to mention the Buick GL8 in the market segment to compete for the championship, is to catch up with the same Japanese brand of Honda Odyssey is also a big difference, and the complaint about Saina's "blind confidence" and "being punched in the face by the market due to price increases" is also frequently seen in the media.
Although it insists that there is no inevitable link between the small order volume and the markup, since January this year, Xena has stopped the mark-up booking in 4S stores across the country, and the national order volume of the car has soared to 5399 units that month, and the ranking in the domestic MPV market has also risen to fifth. I don't know if it is really in short supply, or the market recovery has given dealers courage, and now they have seized the psychology of some consumers to pick up the car, playing a disguised price increase routine, this time there is no one to buy it, we will wait and see.
Upstream journalist Wu Jian