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To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

On March 31, 2022, Upstream News officially announced: joining chongqing Changan New Energy Automobile Technology Co., Ltd. (hereinafter referred to as: Changan New Energy) was the first batch of online partners, thus starting another struggle for the upstream in a new track, which also marked a major breakthrough in the transformation and integration of upstream news media.

As a pioneer in the development of national media integration, Upstream News currently has more than 42 million download users, with an average daily visit of hundreds of millions of people and more than 87 million matrix users, ranking first in the same industry in China. In November 2021, Upstream News launched a new round of deepening reform, proposing to strive to achieve a "small goal" of achieving 100 million client downloads, 150 million matrix users, 6 million daily active users, 6,000 daily publications, and about 70% of user visits outside the city within three years.

To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

Facing the new normal of media operation, upstream news is making the platform bigger and stronger, doing the best and fine content at the same time, fully expanding industrial support, seeking to connect industrial resources and market demand with diversified and active platform ecology and accurate and diverse service means, especially close to the characteristic resources and important needs of Chongqing and the west, and developing products and services in a targeted manner, which not only deeply empowers production and life, but also injects new momentum into its own development. Joining hands with Changan New Energy and becoming its first batch of online partners is an active exploration and beneficial attempt in this regard.

To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

As we all know, new energy and intelligence represent the outlet of automobile consumption. In 2021, the cumulative sales of new energy vehicles nationwide were 3.521 million, an increase of 1.6 times year-on-year, and the growth rate exceeded that of traditional fuel vehicles. In the first quarter of 2022, this momentum continued to heat up, when fuel vehicles continued to rise due to oil prices, the domestic new energy vehicle market was happy, and mainstream brands almost achieved high growth of more than three digits. In 2022, it is expected that the sales of new energy vehicles in the country will exceed 5 million, and the market share is expected to exceed 20% for the first time. It is optimistic about its market prospects, upstream news will touch the field of new energy vehicles, try to in this blue ocean market, the media's communication, guidance, influence and credibility, into leverage the productivity of the market.

To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

Mainstream media + strength car companies, jointly build a new model of automobile marketing. Different from the traditional 4S model, but also different from the automotive vertical media or self-media with the goods routine, as the online partner of Changan New Energy, Upstream News is committed to creating a complete marketing funnel, on the one hand, relying on its own strong content productivity, with a large amount of high-quality content to absorb the C-end crowd into the funnel, and then with the professional background system, accurately screen out the target clues, to provide it with a full chain of services from information acquisition, tracking interaction to transformation; on the other hand, the advantages of official media, Lock in high-quality intentional groups to carry out circle marketing, while cultivating seed users, relying on user reputation to form a fission effect, and building a sales closed loop with user experience as the core.

To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

From now on, upstream news will not only give you a good look, but also give you a different car buying experience. Through the upstream news all-media platform, consumers can not only keep abreast of various information related to new energy vehicles, but also go directly to changan new energy's booking platform through exclusive two-dimensional codes, purchase Benben E-Star online, as well as high-quality new energy models such as Lumin "glutinous corn" and C385 that will be listed soon, and enjoy a series of "private" services including reporter shopping guides, door-to-door test drives, point exchange gifts, owner interviews, after-sales supervision, etc. In the future, there are more novel, fun, affordable car buying experience waiting for you to unlock, for details, please call the exclusive hotline 400-7878-111 for inquiries.

To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing
To expand the blue ocean, upstream news joined hands with Changan New Energy to unlock a new model of automobile marketing

Upstream journalist Wu Jian

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