Affected by the Spring Festival holiday, the overall performance of the domestic automobile market in February is not ideal, especially the new domestic car-making forces, the major car companies have shown a downward trend from the previous month, from the sales data, no car company broke through more than 10,000 vehicles, but there are different degrees of growth year-on-year.
On the second day of march, the new domestic car-making forces released sales information separately, although the overall sales volume is not high, but the sales ranking of the new forces still has undergone major changes, possibly due to the continuous tension of the global automobile supply chain, coupled with the repeated fluctuations of the domestic epidemic, the vast majority of new forces in the announcement of sales time nodes there is a general delay.
First place: Ideal car
According to the data, in February 2022, the delivery volume of ideal cars reached 8414 units, down 31.4% month-on-month, ranking first in the February sales list. At the same time, since the delivery of the ideal ONE, its cumulative delivery volume has reached 144,770 vehicles.
With a model, the ideal ONE once again topped the first place in the list of new trends in the car, which is enough to show that the ideal ONE car does cater to the needs of consumers in the market, coupled with the marketing of the ideal car itself, so that the ideal ONE is basically in a very stable state in the market. The follow-up Ideal Car will also launch the Ideal X01 model, when the new car will further promote sales growth.
However, it should still be noted that the current ideal ONE competitor Lantu FREE also has a range extender model to choose from, and in the performance of the market, it is also developing in the direction of growth, so in the competition of the market segment, the sales volume of the ideal ONE is also likely to be affected to a certain extent.
Second place: Nezha Car
What is more surprising is that Nezha Automobile's sales data in February is very eye-catching, in February 2022, Nezha Automobile, with its own advantages, once surpassed Xiaopeng Automobile and Weilai Automobile, which are high and the market heat is large, to deliver 7117 vehicles, an increase of 255% year-on-year, standing in the second place in the February delivery volume of new car-making forces.
In recent months, the performance of Nezha Automobile has been relatively stable, and from the beginning of last year, there were only about 2,000 units per month of sales, which has increased rapidly in less than a year, and has stabilized in the first echelon of new car-making forces.
In 2022, the delivery target of Nezha Automobile is 150,000 units, and at the same time, Nezha Automobile will also launch the first model of the Shanhai platform, Nezha S. This car can not only fill the current blank market of Nezha Automobile in the field of cars, but also help Nezha achieve further improvement in sales.
Third place: Xiaopeng Motors
In February 2022, Xiaopeng Motors delivered only 6225 units, although it increased by 180% year-on-year, but the month-on-month decline reached 51.83%. Ranked third in the sales charts.
Due to the large fluctuations in sales of Xiaopeng Automobile, Xiaopeng Automobile pointed out in the news of the february delivery that it carried out a technical transformation of the Zhaoqing base during the Spring Festival holiday from the end of January to February, and has now fully resumed production in mid-February as planned, and the higher production efficiency will further help the accelerated delivery of a large number of orders in hand.
Fourth place: NIO
In February 2022, NIO delivered a total of 6131 new cars, down 36.47% from 9652 units in January, leaving it from the previous "Wei Xiaoli". It once again fell to the fourth place in the list of new car-making forces.
Of course, it is not surprising for such a performance, after all, since July last year, the performance of Weilai Automobile has not been stable enough, and the position that has previously occupied the top position of the new car-making force has also been continuously squeezed out.
At this stage, the product strength of WEILAI ES6, ES8 and EC6 is not enough to support the market segment, and WEILAI ET7, ET5, and ES7 have not achieved mass production delivery, and cannot form a product replacement. Therefore, Weilai did not achieve monthly sales in January and February this year.
Fifth place: Zero-run cars
In February 2022, the delivery volume of zero-running cars was only 3435 units, down 57.5% month-on-month.
Zero-running cars also said that due to the Spring Festival holiday, the number of zero-running cars delivered in February fell from the figure of 8,085 units in January, and in the first two months of 2022, zero-running cars delivered a total of 11,520 new cars.
However, it can also be found in the February sales information released by Zero Run Cars. For the February data, Zero Run only published year-on-year data or cumulative delivery data, and the month-on-month data was gone.
Written at the end of the article
Due to the 30% decline in the subsidy standard for new energy vehicles in 2022, the price of model products in the domestic new energy vehicle market has also been generally raised, coupled with the impact of the epidemic and the shortage of spare parts and other factors, 2022 is destined to be a more difficult year for new energy vehicles. Therefore, the competitive pressure in this year's new energy vehicle market will also be more intense, and the ranking of new car-making forces may also have very big changes.