In the past year, inner volume has become the most popular word, if we keep a neutral look at a word, inner volume seems to exist in all walks of life to a greater or lesser extent, and the pressure of market competition has made it possible. But if I want to say that the industry with the innermost volume at present, I think it is the new energy automobile industry. In the first echelon of "Wei Xiaoli" is still standing firm, the operation of stable sales is also growing steadily, but also in the second echelon of seeking IPO, it is obvious that some brands are rapidly standing out, Nezha Automobile (hereinafter referred to as Nezha) is such a brand.
"Why are you ready to call an online car to go back today?" It was almost time to leave work, Xiao Zeng saw me open the mobile phone software to prepare to call a car home, so he asked.
"It's not too late in the morning to be afraid of traffic jams, squeeze the subway to come, don't want to squeeze at night"
"Yo, you figured it out, didn't you say that the ride-hailing cars are all electric floor high and uncomfortable?"
"It was all the oil to electricity in the past, and now the comfort of the newly designed model is much better"
In fact, not only myself, it is obvious that more and more people around me have begun to accept electric vehicles, and many friends have also consulted without indicator pressure to buy an electric car, what kind of good to choose? This is obviously the reason why countless cross-border brand forces want to reduce their heads to build electric vehicles. But is it really so easy to produce in this highly "inner-roll" industry? You should know that when the subsidy policy is still being implemented, there are almost 300 large and small new energy automobile companies, and now there are less than 30 brands that survive, which can be described as ten or one, and there are very few that can keep up with "Wei Xiaoli" in terms of sales, but when we look at the sales in January and February, we are surprised to find that Nezha Automobile has done it.
In February' delivery volume, Nezha Automobile delivered a total of 7117 vehicles, an increase of 255% year-on-year, WEILAI Automobile delivered 6131 vehicles in February, an increase of 9.9% year-on-year, Xiaopeng Automobile delivered 6225 vehicles in February, an increase of 180% year-on-year, and Ideal ONE delivered a total of 8414 vehicles in February, an increase of 265.8% year-on-year. It can be clearly seen that Nezha has gradually gained a foothold, and sales have begun to keep up with the pace of the First Group. Of course, from the sales of specific models, Nezha's obvious audience is not the same as "Wei Xiaoli", and in February's sales, Nezha U Pro delivered 3044 units, and Nezha V car series delivered 4073 units. Among them, the manufacturer guidance price of Nezha V is 62,900-120,800 yuan, while the manufacturer guidance price of Nezha U PRO is 102,800-17.98 million yuan. Compared with the "Wei Xiaoli" of 400,000 yuan + at every turn, Nezha relies on the sinking market.
In addition to the difference in product positioning, Nezha also has a certain difference from "Wei Xiaoli" in the technical route. Nezha's self-developed TA PILOT intelligent driving system is based on the Shanhai platform developed in cooperation with Huawei, and the hardware part of TA PILOT adopts the sensing system of Huawei MDC 610 with 2L5R11V. The 2L5R11V here refers to a sensing system with 2 solid-state lidar, 5 millimeter-wave radars, and 11 auxiliary cameras. At the same time, Nezha also proposed a full-scene intelligent driving program, focusing on intelligent driving applications in complex scenarios, and will focus on automatic parking and memory parking at the moment, of course, the automatic parking here refers to the automatic parking of 0 manual operation.
Now the problem that Nezha faces is that if it has been staying in the existing comfort zone, cross-border price butchers like xiaomi enter the new energy automobile industry, the overall sales of the brand will inevitably be hit hard, so the upcoming Nezha S will shoulder the responsibility of upgrading the brand image and expanding new market segments. Such a development trajectory has actually been seen in Xiaopeng, and Xiaopeng also survived by relying on G3 to enter the market and rely on P7 to enhance his image. Therefore, from the design to the overall product hard power has been upgraded Nezha S will definitely come to everyone with the greatest sincerity of Nezha.
"You said that in addition to Wei Xiaoli now, there are those electric cars worth buying?" Feel like a lot of cars to buy someone else when you are an online car driver"
"If you say this, I am very optimistic about Nezha S"
"Nezha? Before it gave me the feeling that it was a PPT car, and now it is still in? ”
"People's sales in these months have been on the same level as Wei Xiaoli."
"So strong? How come I haven't heard of it before? ”
"Before Xiaopeng P7 came out, you were not cold to Xiaopeng"...
Write at the end:
For Nezha Automobile, relying on the sinking market to quickly spread sales, it is undoubtedly the best way to want the brand to survive in the past, but now for Nezha, how to live better is a more important proposition, relying on partners with more research and development strength, but still insisting on the research and development of independent intelligent driving is a good choice, plus the new car Nezha S, which is completely upgraded from design to product, I believe that Nezha's sales performance will not be short-lived.