In recent years, with the energy crisis being continuously mentioned, the new energy industry has also begun to attract much attention, and the most contacted one is the new energy vehicle. In the early years of the development of new energy vehicles, there were many new energy vehicles in the mainland in order to deceive the state subsidies. After the correct regulatory adjustment of the mainland, domestic new energy vehicles have also begun to move on the right track year by year, and the development is getting better and better.
When it comes to new energy vehicles, many people will think of Tesla. Indeed, compared with other new energy vehicles, Tesla's own advantages are beyond other companies, and now in the global new energy automobile industry, Tesla has been a dominant situation for many years. So why does Tesla with an average price of 330,000 earn 47,000 per unit, while the domestic future selling price of 400,000 loses 117,000 per unit?
First, the popularity of new energy vehicles
Compared with the previous two years, no one may have thought that the streets and alleys will be full of footprints of new energy vehicles today, which is also unexpected when new energy has just been promoted. The main reason why new energy vehicles are so popular is because the mainland has vigorously developed new energy vehicles, and secondly, new energy vehicles have gradually been accepted by consumers, and everyone is happy to enjoy the fun brought by new products.
Although some people say that new energy vehicles have lost the driving pleasure of traditional fuel vehicles, in fact, in the eyes of many owners of new energy vehicles, new energy vehicles have not lost anything. As for the driving experience, the vast majority of drivers actually do not consider this problem, which is why new energy vehicles can be so popular.
According to the data, there are currently nearly 200 new energy vehicle manufacturing enterprises in the mainland, and as many as 330,000 enterprises related to new energy vehicles, and such a large market size also provides sufficient impetus for the development of the new energy automobile industry. New energy vehicles have gradually evolved from the promotion stage to the popularization stage, and the number of new energy vehicles in the mainland will continue to rise in the future.
Since the beginning of this year, international oil prices have soared, and many owners of traditional cars have said that they cannot afford to refuel, and it is precisely because of this that some new energy vehicle sales stores can receive hundreds of car purchase orders a day. This also reflects the popularity of the mainland new energy vehicle market, but this also leads to a new question, how is the sales performance of new energy vehicles in the mainland?
As a leading enterprise of new energy vehicles and the only car company with a market value of new energy vehicles to exceed trillions, Tesla's new energy vehicles have achieved impressive results in the world. Last year alone, Tesla's sales in Chinese mainland reached more than 900,000 vehicles. The future of the same new energy vehicle track, the annual sales of only more than 90,000 vehicles, what causes such a large gap?
Second, Tesla earned 47,000 per vehicle, while Weilai lost 117,000
Tesla and Weilai are both members of the new energy vehicle track, but the gap between the two is indeed very large. Tesla's annual sales are ten times that of Weilai, and its market value is far more than dozens of times that of Weilai, so what causes such a large gap between the two car companies? Why does Tesla, which sells for 330,000, still make 47,000 yuan per vehicle, while Weilai sells 400,000 yuan per vehicle but loses 117,000 yuan?
In fact, this question is very easy to answer, although Tesla and the future belong to the same track, but the model and logic of the two are completely different. But Tesla and Weilai have one thing in common, that is, the intelligent use of new energy vehicles. Both attach great importance to the development of intelligent vehicles, and none of the new energy vehicles on the market today can surpass Tesla and Weilai in terms of intelligence.
So why is Tesla's sales performance in the local market far superior to Thatau?' Is there a gap between the two technical levels? This is not the case. Tesla has been developing for many years now, and when new energy vehicles are still in the development stage, Tesla has entered the market early, which also gives Tesla enough time to occupy the market position.
On the other hand, Weilai, which has been established for less than 8 years, is still the early stage of the development of a large enterprise, and it is naturally not possible to surpass Tesla, which has been running on the same track for many years. Whether it is from manufacturing to production, from stores to sales, the gap between Weilai and Tesla is still very obvious, which is why Weilai is still losing money.
As far as the current situation is concerned, Weilai is still the most difficult period of development, with Tesla and BYD on the top and Xiaopeng and Ideal catching up behind. The development after Weilai will certainly need to persist for a period of time, as long as it survives the current difficulties, the future development will definitely be more inclined to Weilai.
3. Where is the future of NIO?
According to the current sales data, Weilai still has a long way to go in terms of development prospects, with the data of 91,000 vehicles sold in 2021, ranking 16th in the entire automotive industry. Compared with Tesla, the leading boss, such a small sales figure is not even comparable to the sales volume of a model.
Tesla, on the other hand, has seen an overall sales increase of more than 90% in car sales in 2021, achieving an absolute victory in the Chinese market, and the sales volume in Chinese mainland has surpassed that of the United States in the whole year. According to the analysis of relevant experts, Tesla's sales data will reach a new high in 2022, and Tesla's sales will increase by more than 70% in the future.
According to the financial report data released by Weilai, although the gross profit margin of each vehicle has reached more than 20%, the net loss for the whole year has reached the figure of 4 billion yuan. Compared with the sales volume, each car also lost more than 110,000 yuan, which made Weilai's sales after it very hit, so how should Weilai develop in the future.
In this regard, NIO said that it will increase the gross profit margin of the whole vehicle in 2022, and achieve breakeven next year and strive to achieve profit growth within three years. Although that said, according to the current data, Weilai's desire to gain a foothold in the market is not something that can be changed in three to five years. Moreover, under the continuous impact of the epidemic, the manufacturing cost of new energy vehicles is rising year by year, and the pressure on Weilai, which is already considerable in sales, is also very large.
summary
Nowadays, the development of the new energy automobile industry has begun to change, from the very beginning of the policy promotion has been transformed into a market promotion, the entire industrial chain has been developed in a stable and orderly manner, and some car companies have also appeared brand premiums. These all represent that new energy vehicles have moved to the next era, but how to reasonably control the development of enterprises and achieve real profits is still something that enterprises need to actively explore.
What do you think about new energy vehicles? Where do you think the gap between Tesla and NIO is? Will you choose to buy new energy vehicles?
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