In the recent rising oil price environment, more and more consumers are holding high the banner of new energy vehicles. The high fuel cost makes the owner of the car bitter, and the charging cost required to drive the tram is compared to the real fragrance. As a result, more and more "fuel car fans" have set their sights on the models of the new energy camp. According to the sales data released by the Passenger Car Market Information Association, sales of new energy passenger vehicles reached 455,000 units in March 2022, an increase of 122.4% year-on-year.
(Photo: Multiplying Association)
Interestingly, since entering 2022, the new energy automobile industry has raised the price of new energy models under almost all major brands due to the increase in the price of core components such as raw materials and chips, but the intention of consumers to buy has not been affected. In the new energy vehicle market in March, the most eye-catching independent brand must be BYD. In last month's sales list, BYD alone occupied three of the top six.
(Photo: Multiplying Association)
Although the sales crown of the new energy single model was won by the "successor of the god car" Hongguang MINIEV, even the list eye also belongs to the industry pioneer Tesla. However, looking at the entire domestic new energy automobile industry, no one can shake BYD's positioning as a "bellwether" for the time being. The market share of up to 23.2% and the god-level growth rate of 480% in the sales volume of the single model "Qin" all show the public recognition of its brand in the new energy market. With such proud achievements, it is no wonder that BYD has the confidence to stop the production of all its fuel vehicles and deeply cultivate new energy.
From the perspective of manufacturer sales list, the data of independent brands is still quite good. Domestic brands such as "Wei Xiaoli" and "Nezha" almost all have sales of more than 10,000. However, in the single model sales list, BYD is thriving, occupying four seats in the top ten, namely "Song", "Qin" and "Han" in the Dynasty series and "Dolphin" in the Ocean series.
Its newly listed "yuan PLUS" sales have also exceeded 10,000, the new DM-i supermix system plus blade battery, will be BYD's new energy model competitiveness greatly improved, other domestic brands want to catch up with the need to work hard.
So in addition to the BYD series, which other models are favored by consumers? The Hongguang MINI EV must be on the list, it is not only the top seller in the new energy market, but also the champion model of the entire passenger car market with excellent performance. With sales of 41,980 in March, the sales base is so large that it has increased by a staggering 42.7% year-on-year, which makes people look forward to next month's results.
Tesla, which was favored by car owners, but was plagued by negative news and a sharp decline in sales due to insufficient production capacity, also began to exert efforts this month. Different from BYD's multi-point blossoming, and unlike Wuling's "single soldier combat", Tesla has used two products in the new energy car and SUV market to hold the heartstrings of consumers. The second place in the monthly sales list of new energy manufacturers announces the return of industry pioneers, and we have reason to believe that this is not the final result it wants.
Although the changes in the new energy market in March made practitioners happy, after being affected by the epidemic and raw material factors, many car companies announced a short period of production this month. In the case of insufficient productivity, how will the market situation of new energy vehicles change in April?
Editor = Zhang Xiangwei
Producer = Lin Jing