Speaking of the field of new energy vehicles, Tesla is a topic that cannot be avoided, on June 10, 2020, Tesla surpassed Toyota Motor, which has ranked first in the world for many years, with a total market value of 186.7 billion US dollars, becoming the world's largest car company. After Tesla entered the domestic auto market, it has inspired many domestic car companies to turn to the field of new energy vehicles, intending to compete with Tesla in the field of new energy. In recent years, Tesla has frequently appeared in the hot search of major social platforms, and there are almost no good things about its security issues and disputes between users. Even so, it still can't stop people's enthusiasm for choosing it.
Tesla was founded in 2003, its brand name was originally intended to commemorate the father of alternating current, Nicholas Tesla, its brand vision is to accelerate the global transition to sustainable energy, it can be seen that the establishment of Tesla, is "born for electricity", under the call of global energy conservation and emission reduction, Tesla firmly grasped the general trend of new energy, and became the leader of the global new energy automobile industry in one fell swoop.
In the history of Tesla's development, because the research and development of the first tesla Roadster suffered setbacks, Tesla did not deliver the first batch of vehicles until 2008, but due to the loss of sales caused by the high cost of construction, Tesla once fell into the quagmire of a broken capital chain. It seems to be a blessing from Heaven, or destined to be a leading enterprise in the new energy automobile industry, which still relies on advanced technology to get Daimler's $70 million investment, and later reached a cooperation agreement with Toyota, and finally in 2009, with the help of a low-interest loan of $465 million from the US Department of Energy, Tesla successfully turned over, and smoothly in 2010, the Nasdaq "first emerged", becoming the earliest independent manufacturer of pure electric vehicles listed in the United States.
After the listing of Tesla, the stock price soared all the way, and the market value even exceeded $10 billion, and the good market effect gave Tesla enough confidence. In 2019, the mainland saw the future development trend of the automobile market and issued the "Rules for the Administration of New Energy Vehicle Manufacturers and Product Access" to begin to implement subsidies for the purchase of new energy vehicles. However, at that time, most of the domestic independent brands were catching up with the joint venture fuel vehicles, and only BYD began to study blade battery technology under the influence of the policy, which is also the reason why BYD's sales in the market are currently "rising". On April 22, 2012, Tesla officially entered China, and the first batch of domestic Tesla users also got their own car keys from the hands of Tesla's CEO on this day, after Tesla entered the Chinese market, it brought advanced electric vehicle technology to the domestic market, with advanced car-making technology, Tesla has been at the top of the sales list in the domestic market, this phenomenon has further inspired the determination of domestic independent brands to compete with it in the field of new energy, it can be said that the emergence of Tesla, It has led to the development of the domestic new energy automobile industry.
As we all know, the quality of an electric vehicle, first of all, depends on its endurance, Tesla with a unique car-making technology, in the endurance of the new energy market, and the delivery of Tesla Model S, but also opened the era of electrification. In 2016, the Model S ushered in a small makeover, the P90D was also released, the redesigned Model S, in the front face and headlights have made more obvious improvements, this appearance continued until January 2021, that is, the time of the Model S overhaul, the new Model S has been aerodynamically optimized, the interior and powertrain have been completely updated.
After the Model S entered the market and failed to achieve results, the Model X also followed. The Model X, which was officially delivered in September 2015, has made Tesla far ahead in the market with its seven-seat layout design, eagle wing door shape, and many highlight configurations such as automatic door opening, automatic start-stop, and assisted driving.
Although the last two models let Tesla in the market "taste the sweetness", but in terms of price for ordinary families, it is still unbearable, so in April 2016, a major civilian electric vehicle - Tesla Model 3 was officially delivered, relying on Tesla's brand accumulation in recent years, and a price of 35,000 US dollars, Model 3 quickly "popular" in the market, becoming the first choice model in the minds of many families, in its release only three months, Tesla has received more than 320,000 orders, successfully won the best selling model award in North America, and has become an "arrogant" existence in the market.
Since the car has a civilian choice, the SUV naturally can not be left behind, so on March 15, 2019, Tesla's civilian SUV - Tesla Model Y was officially released. As an SUV, compared to the previous generation of Model 3 in size is about 10% larger, although the mileage is slightly shorter than the Model 3, but in terms of power, it is better than the Model 3, with surging power and higher appearance, Tesla Model Y sales in the market can be imagined.
Conclusion
Tesla has only been established for a few decades, but in such a short period of time Tesla has reached such an achievement, absolutely inseparable from its grasp of the general trend of new energy vehicles, but also inseparable from its advanced car-making technology, in terms of scientific and technological development, Tesla is more like a technology company, its car-making ideas are unusual, not attached to the traditional automobile industry system, relying on IT information advantages, reducing global supply chain management costs, but also with new electric vehicle products to break through the bottleneck of new energy vehicle innovation, Create the core competitiveness of electric vehicles. Based on this, it is not surprising that Tesla can become a leading enterprise in the field of new energy vehicles in just a few decades.