On February 24, the BMW Group announced that it will celebrate the 50th anniversary of the BMW M brand on May 24 this year, and a series of celebrations will begin. At the same time, starting from March this year, BMW M products will introduce decorative elements and personalized configurations that highlight the classic heritage and anniversary. Among them, most of the M models will be equipped with the exclusive logo of the M 50th anniversary inspired by the classic LOGO of "BMW Motorsport". The BMW M model will also offer more than 100 special paints, including 50 iconic and historic paints for customers to choose from. In addition, for the Chinese market, the BMW Group also provides free carbon fiber interior decoration strips for some BMW M models produced during the 50th anniversary of the M, which fully demonstrates the importance BMW M attaches to the individual needs of customers.
Mr. Lei Chi, Head of Customer, Brand and Sales at BMW M, said: "We are very proud to celebrate the 50th anniversary of the BMW M brand today, we have prepared a variety of surprises throughout the year and will be carrying out a series of celebrations to share the joy with the community and BMW M fans around the world. ”
Inheriting the classics and pioneering innovations, BMW M celebrates the 50th anniversary of the brand with a wide range of events and innovative products
From 24 February this year, the 50th anniversary celebration of the BMW M brand will officially begin. AT THAT TIME, BMW M will not only look back on the glorious legend, but also look to the future, and show M's unique lifestyle to the majority of BMW M fans and drivers throughout the event.
At the same time, the M brand focuses on promoting the electrification process, and has launched the innovative BMW iX M60 and the innovative BMW i4 M50 in the domestic market. In addition, the BMW M brand will bring its first plug-in hybrid high-performance vehicle BMW XM, leading the way in the new luxury of high-performance electric. The BMW M brand covers almost all market segments and fully meets the individual needs of more consumers with a comprehensive layout. Electric mobility is an important part of sustainable development, in the future, the BMW M brand will continue to promote the transformation of electrification, continue to enrich the array of electrification products, and bring more customers outstanding high-performance electric driving fun.
Lasting 50 years, the "high-performance art" has been brought into full play
BMW M (BMW M GmbH) was founded in 1972 as BMW Motorsport GmbH. The "M" stands for extraordinary athletic performance. Even outside of the racing world, the "M" logo logo is extremely recognizable and recognizable.
The blue-purple-red semi-circular car logo first appeared on BMW's first car produced in 1973, and this is where the design of the logo for the M 50th anniversary was inspired. With the evolution of development, the purple in the tricolor stripes has now become a dark blue, where blue represents BMW, red represents motorsport, and dark blue represents the connection between the two, symbolizing the M brand's passion for blood from the track.
On the occasion of BMW M's 50th anniversary, BMW M models will be available in more than 100 special paints, including 50 paint colours representing 50 years of BMW M brand heritage and milestones. These paint colors are very iconic and historical, such as Dakar Yellow, Blazing Orange, Daytona Purple, Macau Blue, Imola Red, Frozen Bay Blue and more. The naming inspiration for these colours is closely related to the culture of major tracks around the world, fully interpreting the track spirit of BMW M.
In 2021, under the forward-looking technology and strong product offensive, bmw M brand sales in China continued to rise, an increase of 38.9% over the same period of the previous year. With the arrival of the 50th anniversary of the BMW M brand in 2022, more innovative models and personalized configurations will appear one after another, and the M brand is bound to usher in more customers. The nature of the track, the rejection of mediocrity, fan culture is the charm of the M brand. Today, the BMW M Club has more than 50,000 M owners and fans in China, and M culture has become an indispensable part of the car culture, highlighting the unique personality expression and life style of bmw M as a high-performance driving machine.