More than three years after the listing, the proportion of guangqi Honda's 10th generation Accord after 90s has exceeded 54%.
Author 丨 Michel
Edited by 丨 Dahua
Produced 丨 Automan Media
After the "triple jump" of youthful design, electrification and intelligent configuration, the 10th generation Accord is more and more worthy of the name of "the first middle and high-end sedan for young people".
As the earliest domestic model introduced by Gaz motor Honda, the cumulative sales of the Accord that entered China in 1999 have exceeded 2.8 million, which not only represents the highest level of Gac Motor Honda sedan, but also has made an "endorsement" for Japanese mid-to-high-end cars in the Chinese market for a long time, after all, its old rival Camry did not enter the domestic market until 2003.
In the joint venture mid-to-high-end sedan sector surrounded by strong enemies, Accord has been performing steadily under the operation and care of Guangqi Honda, of which the eighth-generation Accord once won the top spot in the middle and high-end car sales in 2008-2009.
In the smoke of the battle between the strong and the strong, the time came to April 2018, and the Accord also ushered in the ninth generation, and the tenth generation of accords pointed to the young crowd and vowed to be with the young. Since its listing, the 10th generation accord has sold more than 700,000 vehicles, and the annual sales performance in 2021 has exceeded 200,000 units, and the sales volume in the first month of 2022 has reached 17,601 units, while the proportion of post-90s car owners has exceeded 54%.
1
Vow to be with the young
The 10th generation accord's rejuvenation strategy is a choice that keeps pace with the times, and also conforms to the trend of the global middle and high-end car consumer group in the past five years. However, it is not easy to take into account the elegant tonality in the bones of middle and high-end cars while being young.
The bold improvements in the design of the tenth generation Accord are undoubtedly successful today, but back to the beginning of the new car release, there is actually no shortage of voices of decline. In July 2017, the 10th Generation Accord, which had just disclosed a new design, was met with a lot of harsh criticism.
"The appearance of teeth and claws, will inevitably lose a large number of potential customers, from the public to the niche, is undoubtedly self-deprecating martial arts." At the beginning, there were not a few netizens who had such an attitude towards the tenth generation accord on a well-known community forum.
However, with the expiration of the wait-and-see period in the first few months of listing, the outbreak of the tenth generation accord in the global market has also made everyone suddenly realize that the rejuvenation of middle and high-end cars is not a decision of the head, and the original niche group has now become a public.
With its sharp waistline structure, low-lying back shape, and ferocious headlight design, the tenth-generation Accord has jumped out of the shackles of the once high-end sedan that must be business. At first, people's doubts about the new shape of the 10th-generation Accord may squeeze the rear space, but also gradually disappeared after the mass delivery of vehicles.
Although the design and styling have been greatly changed, the image of high craftsmanship quality and stable quality created by Accord in 20 years has not shrunk, and the Guangqi Honda production line, which once won the championship in Honda's global factory quality evaluation, is still strong. Consistently high-quality and advanced design, the 10th Generation Accord naturally has a good appeal to the young people.
The 10th-generation Accord, which accurately scratches the itch of young people in terms of design aesthetics, synchronizes the high-power version of the 1.5T turbo engine of overseas models, replacing the old 2.4 i-VTEC that was once selected as the "Ward Top Ten" and entering the turbo era. However, compared to the Ashkenazi competitors that have been turbocharged for many years, the tenth-generation Accord seems to need more changes to stimulate the nerves of young people.
2
Harness the power of hybrids
If one of the trends in the evolution of luxury cars in recent years has been to become younger, then the other is electrification.
In the era of the internal combustion engine, Honda holds the ace of i-VTEC in his hand, and can still play with a group of competitors. However, under the dual demand of energy saving, low carbon and better driving experience, the wave of electrification swept through the entire automotive industry overnight, and medium and high-end cars were naturally among them.
In August 2018, Guangqi Honda completed the hybrid deployment of the 10th generation Accord at the fastest possible pace - the 10th generation Accord Rui Hybrid was launched. Guangqi Honda, which "bought an engine and sent a car", has come up with heavy technology this time.
Equipped with the 10th generation Accord Sharp Hybrid, Honda's third-generation i-MMD oil-electric hybrid system used a set of technologies that were relatively rare on the market at that time and were closer to pure electrical conditions in hybrid systems.
Unlike toyota THS, Honda's third-generation i-MMD uses an electric motor direct drive in most cases, and the internal combustion engine part only undertakes the task of replenishing the battery, and only under high-speed uniform working conditions, the internal combustion engine takes over the motor to drive the wheels.
It is also due to the weakening demand for internal combustion engines that the 10th-generation Accord Hybrid Pure EV driving mode has a wider coverage speed range, stronger sport performance, and NVH is easier to control than the competitors. Faster, quieter and more fuel-efficient third-generation i-MMD is a technological complement to the 10th Generation Accord that can significantly increase its product strength.
Although slightly higher in price than the traditional 1.5T version, for many contemporary young people who need to upgrade, the 10th generation Accord Sharp Hybrid is undoubtedly more suitable for them.
In the previous return visit of the 10th generation Accord Rui hybrid owner of "Automan", Mr. Lui, who had just turned 30, was very satisfied with the decision to add money to the hybrid at that time: "This car is really comfortable to drive in the city, full of power, fast start, very quiet, and it can really run a tank of oil for 900 kilometers in the city... If there are more in the city, this car is really good. ”
The application of hybrid technology has implanted a more powerful core for the 10th generation Accord, which, together with the 1.5T turbocharged engine, covers a wider range of power requirements and provides a more diversified choice of car purchases. First change the face, and then change the heart, the tenth generation of Accord will soon focus on the goal of evolution to the intelligent upgrade of the configuration.
3
Increase your intelligence
In the Chinese market, car companies led by high-end independent brands and new forces have become accustomed to working with local leading Internet companies to develop world-class car-machine interconnection and integrated entertainment systems, and are also constantly exploring intelligent roads in autonomous driving.
Compared with the local new power enterprises near the water tower, the joint venture brand has been in the role of a latecomer in the intelligent field with high localization attributes such as vehicle-machine interconnection, entertainment, and voice recognition for various reasons.
In 2021, GUANGQI Honda launched the Honda CONNECT 3.0 intelligent guidance interconnection system with the mainstream level of the industry, and in October of the same year, it was equipped with a mid-term modification of the 10th generation Accord, which is the new Accord currently on sale.
Honda CONNECT 3.0 Intelligent Guide Interconnection System is a new generation of car-machine integration system jointly developed by the Chinese team of Guangqi Honda and local Internet companies such as Alibaba and AutoNavi, which includes core functions such as voice intelligent navigation, AI intelligent assistant, daily life interconnection, mobile phone remote control, OTA online upgrade, etc., which can be called a functional leap across generations compared with the previous generation of car machines.
Honda CONNECT 3.0 intelligent guidance interconnection system has raised the intelligent level of the new Accord to the first camp of the joint venture mid-to-high-end sedan, and it can even be said that it has basically reached the leading level.
"I never had any expectations for Japanese cars and machines before, and mobile phone holders were a must... But these two months (the new Accord) came down, and my phone was finally liberated and could be thrown underneath for wireless charging. Mr. Shi, the owner of the new Accord, told Autobots at a party.
In addition to the intelligent leap forward of the car machine and the connected entertainment control system, the new Accord still maintains Honda's most advanced technology in the driving safety and driving assistance system, that is, honda SENSING safety super sense intelligent driving assistance system, and adds TJA (Traffic Congestion Assist) function, and the wider speed range adaptation further improves the driving safety of the vehicle.
Intelligent and convenient configurations such as HUD head-up display and MVC 360° panoramic image display, as well as re-evolved power technology, together with Honda CONNECT 3.0 intelligent guidance interconnection and Honda SENSING safety super sense, have jointly bred the highest level of intelligence in history.
The 10th generation Accord, which is in the prime of its product life, has transformed into the most competitive product in the joint venture high-end sedan market through three evolutions of design, power and intelligence.
For young people, especially the post-90s group that has just stepped over or is about to step into, the car is not only a means of transportation, but also represents the temperament orientation and aesthetic taste of the owner. Although the 10th generation Accord has been on the market for more than 3 years, it still maintains its freshness and combat effectiveness, and as the first mid-to-high-end sedan for young people, it is still quite qualified.
Looking at the Ten Generations accord, it may represent the inheritance of the previous generation, and may also open a new round of "one Japanese field, lifelong Honda". Guangqi Honda's recently launched documentary on 9 million car owners also talked about the so-called "difference in Datong", although the huge amount of ownership has allowed many Accord owners to drive the same car, but each Accord has its own story and is loaded with a unique soul.
The same destination, hot sales do not mean that the product lacks personality, at this point, the higher sense of value of the tenth generation Accord gave its own answer.
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