No one denies that young people have become the main consumer force of the current era. From electronic products, online games, fashion entertainment to blind boxes, medical aesthetic services, and even car consumption, young people account for more than their parents. Therefore, there is a saying circulating on the Internet: "Whoever can better meet the needs of young people can win more markets." ”
The same applies to the Chinese auto market. At present, if you just follow the traditional design ideas, or just pursue strong power and control experience, it has been unable to arouse the interest of Young Chinese people, on the contrary, those models that can keep up with the trend of the times and lead their opponents in personalization, especially intelligent technology, are highly sought after by young people.
For example, in the fiercely competitive high-end car market, GAC Honda Accord is a successful example, although this car has entered the Chinese market for 23 years, it has been active in the market line, sales have always been among the best, can be called the "popular fried chicken" in the high-end car market.
For many years, the Accord has been regarded as a benchmark model in the domestic mid-to-high-end sedan market. In 2018, the emergence of the 10th generation accord further consolidated its position in this market. With a comprehensive and youthful design, the 10th generation accord brings people a new experience, and also successfully attracts the attention of young people, ranking in the "first camp" of domestic high-end cars.
According to statistics, in the past three years since the 10th generation of Accord was listed, it has accumulated more than 700,000 users, of which the post-90s account for more than 54%. This data can be said to be in the domestic high-end car market belongs to the same existence as "YYDS".
Intelligent interactive new experience, let young people fall in love
Despite strong sales performance, Accord has not stopped evolving itself. In October last year, the 10th Generation Accord ushered in a mid-term redesign. One of the changes is that the new Accord has comprehensively upgraded its appearance around the two themes of sports and technology, such as a wider front grille, wing-type LED headlights, 18-inch wheels, blackened rearview mirrors, blackened sports tails, etc., making the Accord's temperament more youthful and sporty.
Another key change is that the new Accord has invested heavily in smart technology, equipped with the new Honda CONNECT 3.0 system, and the great thing about the Honda CONNECT 3.0 system is that it realizes various functions such as voice assistants, car home interconnection, mobile phone remote control and OTA online upgrades.
Speaking of voice assistants, there may not be too much novelty, using voice to wake up the car machine function, many independent brands and new car-making forces have been playing for several years, and joint venture brands are also gradually popularizing. The new Accord has expanded this function again, and its leading strength can even be called "AI intelligent assistant": in addition to a sentence of "hello, Honda", wake up the car machine system, voice set navigation routes, query the weather, you can also chat with the AI intelligent assistant.
When you go out, you can talk to the car machine in dialect, and you think it's very nice. In addition, you only need to bind the payment information in advance to achieve online shopping, and ordering a takeaway or something is also a breeze.
In addition to voice control, the new Accord can also realize remote control of the vehicle through the "Guangqi Honda APP", which can confirm the vehicle status, remotely open and close the door lock, remotely activate the air conditioner, and send navigation information to the car. Among them, the navigation of the mobile phone and the car machine mutual push function is quite practical, set up a good navigation on the mobile phone, you can use it directly after getting on the car; if the destination parking place is not the place where you actually need to go, the car machine navigation can be pushed to the mobile phone, and the mobile phone map can be used to walk to find the destination. Some friends say that the car machine navigation update is not timely, which is your mistake, the new Accord car machine navigation map to achieve a monthly update, to ensure the accuracy of the map.
In addition, the new Accord also has the ability to expand ecology, through the built-in Tmall genie and daily life interconnection, users can achieve remote control of smart home appliances, such as: open the sweeping robot, turn on the air conditioner at home, the system will immediately start the remote home interconnection. When I got home, the lights were on, the air conditioner was activated, and the sweeping robot had completed the cleaning task, which is probably one of the favorite functions of young people.
To sum up, the various intelligent experiences that the new car-making forces use to blow up at present have long been equipped on the Accord.
Intelligent safety experience to create a new ecosystem for safe travel
For cars, only stack configuration, do not talk about safety, that is empty talk. In addition to the Honda CONNECT 3.0 system, which brings users a range of intelligent applications, the new Accord also brings users a new experience in terms of security.
The new Accord is equipped with Honda's latest intelligent security "black technology", the Honda SENSING Safety Super Sense System, and adds the TJA function (Traffic Jam Assistant Traffic Jam Assist System). TJA function and ACC active cruise control system, can achieve full speed domain steering assistance, especially in low-speed congestion, the vehicle can be through the camera and radar, sense the vehicle in front of the vehicle and driving line, to achieve automatic follow the front car and keep in the middle of the lane, reduce the user's driving load.
This is also the latest "black technology" of Honda, which is carried on the new Accord for the first time, which can be said to be sincere.
In addition to the above functions, the Honda SENSING Safety Super Sense System also includes A full range of driving assistance functions such as LXAS Lane Keeping Assist System, LWC Blind Spot Display System, CMBS Collision Mitigation Braking System, RDM Lane Offset Suppression System, TSR Traffic Sign Intelligent Identification System, etc., so that the new Accord has L2 level driving assistance capabilities.
Some people may ask: is such a high-tech configuration only available at the top? Not really. Committed to protecting the road safety of more people, GUANGC Honda has accelerated the expansion of the scope of application of the Honda Sensing safety supersensitive system. The new Accord Rui hybrid models are equipped with this technology as standard, which comprehensively enhances the sense of value and allows more users to enjoy the new ecology of safe travel.
Intelligent power experience: fuel saving, easy to drive and driving fun
Young people like strong power and pay more attention to driving performance, and the new Accord is equipped with THE SPORT TURBO and SPORT HYBRID dual power system, as if tailor-made for young people.
Accord Gasoline Edition of Rui · T-Dong is equipped with a 1.5L VTEC direct injection turbocharged engine, and the whole series has been upgraded to the 260TURBO version, with a maximum power of 143 kW, a maximum torque of 260 N·m, and further enhanced athletic performance: with the new engine control logic, the accelerator pedal is more responsive, and the CVT continuously variable transmission with the efficient VTEC "black technology" and the drivetrain matching application of G-Design Shift control technology, the response is more sensitive, and the acceleration and deceleration control is achieved more smoothly. At the same time, the engine tone is improved, bringing richer driving pleasure, and the comprehensive fuel consumption of 100 kilometers is as low as 6L.
In fact, the fuel consumption of 6L is already very low, but it can't stand the current oil price is high, and many netizens complain that "I can't afford to drive a car"! If you're on a budget, the new Accord Hybrid is a good choice.
The new Accord Hybrid's third-generation i-MMD system intelligently solves the problems of fuel consumption and battery life anxiety. With the blessing of the 2.0L high-fuel efficiency self-priming engine and large motor, the maximum power of 158 kW and the maximum torque of 315 Nm can be exploded, which is not only surging in the power output of the full speed segment, but also the responsiveness and smoothness are absolutely first-class.
This hybrid system can be for different driving conditions, automatically judge the motor and engine areas of expertise, such as starting, reversing, low speed, he is a pure electric vehicle; when the battery is not enough, he is a range extender electric vehicle, the engine charges the battery, the motor drives the vehicle forward; when the speed exceeds 70 kilometers per hour, he is a fuel vehicle, at this time the fuel economy of the vehicle is in the best working conditions, that is, the most fuel-efficient period. Fuel consumption can be easily controlled within 5L of 100 kilometers, and there have been records that the Accord Hybrid tank (60L) has run a 2143.8 km extreme endurance.
Nowadays, the competition in the car market is becoming more and more fierce, and consumers' views on cars are increasingly returning to rationality. The new Accord is listed with a comprehensively upgraded intelligent configuration with a sense of induction, building an intelligent system with "intelligent networking, intelligent security, and intelligent power" as the core, leading the upward breakthrough of the middle and high-end car market, boosting the Accord brand to end with a perfect end of the annual sales performance of 201301 vehicles, and establishing a perfect evolution model for middle and high-end cars, which has to be said to be a miracle.
Text/Zhang Jingsong