As the first A-class tide running SUV of e-platform 3.0, and also by BYD's first "strategic sea" global passenger car, the listing of the yuan PLUS marks the official opening of the dynasty series this year to fully evolve the journey, which also means that BYD accelerates the pace of new energy passenger cars going to sea.
On February 19, BYD e platform 3.0's first A-class tide running SUV - Yuan PLUS was officially launched, with a total of 5 new models, and the price range was 131,800 yuan - 159,800 yuan. According to Lu Tian, general manager of the sales division of BYD Dynasty Network, "Yuan PLUS has received more than 20,000 orders in China since the pre-sale of New Year's Day this year."
The official price of the meta PLUS is a screenshot of the press conference
As a brand deeply rooted in the field of new energy, BYD Automobile has achieved global sales of nearly 600,000 new energy vehicles in 2021 under the empowerment of advanced technologies such as blade batteries, DM-i super hybrid, and e-platform, and won the top spot in China's new energy passenger car sales for the ninth time.
Lu Tian, general manager of the sales division of BYD Dynasty Network, took a screenshot of the press conference
According to the plan, BYD will implement the "Dynasty Family" + "Ocean Network" dual-vehicle strategy this year, and its marine life series and warship series will launch new products; The Dynasty series will also usher in a full evolution. With the listing of the metaPLUS, the Dynasty series will officially begin a comprehensive evolutionary journey this year.
At the same time, as BYD's first "strategic overseas" global passenger car, yuan PLUS also opened pre-sales in the Australian market on the same day, and the new car was named "ATTO 3".
Just two days before the listing of the metaPLUS (February 17), BYD Group announced that the brand will be renewed and upgraded, and a new logo will be released, and at the same time, bydine by THE Group's BYD Automobile will also upgrade the logo. According to the official introduction, the ring in the new logo represents BYD's global vision and sustainable development concept.
In overseas markets, BYD's commercial vehicles have gained a good market share and reputation. According to data, BYD's new energy vehicle business has spread to more than 50 countries and regions on six continents. Among them, the new energy bus has delivered 70,000 vehicles worldwide, and in Europe, BYD electric buses have become the first in the market with a market share of 20%; In North America, BYD electric buses also occupy a leading share of the market; In Japan, the market share of related products has reached 70%.
In contrast, BYD's performance in the field of new energy passenger cars is slightly inferior. However, BYD is clearly accelerating the pace of going to sea. In October last year, the first four-wheel drive high-performance flagship BYD Han EV from Latin America and the Caribbean region arrived in Brazil, Mexico, Colombia, Uruguay, the Dominican Republic, Costa Rica and the Bahamas. In December, BYD successfully delivered the 1,000th Tang EV in Norway. Now, yuan PLUS will help BYD to develop the new energy passenger car market in Australia.
MetaPLUS press conference screenshot
As the first A-class tide running SUV of e platform 3.0, the first model of the Dynasty series to start a comprehensive evolution journey this year, and the first global passenger car of BYD's "strategic going to sea", the yuan PLUS integrates the six core advantages of tide running appearance, rhythmic interior, thunder power, tide play space, professional platform, blade and safety. With the spirit core of colorful, happy life, innovation, passion, self-discipline and extreme, we help the majority of UP youth, Yuanqi girls and energetic families to open a new life of Yuanqi.
MetaPLUS inherits the core advantages of e platform 3.0, equipped with an eight-in-one electric powertrain, the overall efficiency of the system is as high as 89%, the volume is reduced by 20% under the same power, and the weight is reduced by 15%; The new car has a wide temperature range high efficiency heat pump system, with -30 ~ 60 °C wide temperature range working capacity; The new car also breaks the traditional distributed system architecture and adopts the body electronic control domain technology to achieve a high degree of integration, lightweight and efficient electronic and electrical systems.
In terms of appearance, Yuan PLUS adopts the Dragon Face 3.0 family design language, with new dragon whiskers, Yuanli Awakening luminous wordmarks, Windwing Movement hubs and other details design; The flying dragon jumping waistline coupled with the low-lying shape of the back that highlights the sense of sport and volume shows the new generation of dragon beauty aesthetics. MetaPLUS exterior colors are inspired by sports, and the five colors of surf blue, ski white, climbing gray, adventure green, and parkour red represent the awakening spirit of meta PLUS.
MetaPLUS Enterprise Courtesy Image
In terms of interior, the meta PLUS is led by BYD's global interior design director, MichelLe Paganetti, inspired by the gym, and is the world's first smart cockpit built with the concept of sports and fitness, designed for young users. The interior of the new car is composed of speed blue and power gray, the center console is carried by a powerful dragon whisker, and the muscle streamline runs through the door panel and dashboard; The integrated sports seats are safe, comfortable and dynamic; The exquisite design of the dumbbell air conditioner outlet, the treadmill-type central armrest, the string-type door panel decoration and other details highlight the sports trend of the yuan PLUS one by one.
In terms of power, the yuan PLUS has a powertrain of 150kW peak power and 310N·m peak torque, with horsepower of up to 204 horses, acceleration of 100 kilometers in only 7.3 seconds, and energy consumption of 12.1kWh in 100 kilometers. The new generation of BYD multi-link independent rear suspension equipped with the YuanPLUS was carefully tuned by the team led by chassis tuning expert Hans Kirk, which took 5 years to develop. The new Bosch IDB integrated brake control system, combined with the CST comfort braking function, the metaPLUS combines sport and comfortable driving experience.
In terms of technology, the metaPLUS has a wheelbase of 2720 mm, and the rear seats support 4/6 ratio flattening; Convenient features such as APA automatic parking, 360° panoramic transparent imaging system, and full-scene digital key make the metaPLUS cockpit full of technology and futurism. At the same time, the 15.6-inch adaptive rotation suspension Pad, together with the DiLink 4.0 (4G) intelligent network connection system, provides users with a truly intelligent interactive experience.
In terms of safety, the meta PLUS adopts ultra-safe blade batteries, which can withstand the test of needle prick and can be recharged and discharged more than 3,000 times. The new car also adopts the fourth generation of monocular camera for target detection, with the whole vehicle radar, bringing a feature-rich DiPilot intelligent driver assistance system, integrated ACC-S&G start-stop full-speed adaptive cruise system, AEB automatic emergency braking system, ICC intelligent pilot system, TSR traffic sign intelligent identification system, LDWS lane departure warning system, BSD blind spot monitoring system and many other auxiliary functions. In addition, the proportion of thermoformed steel of metaPLUS is 11%, and the tensile strength of steel is up to 1500Mpa; High-strength steel and above accounted for 85%, and the proportion of ultra-high-strength steel reached 55%. (China Economic Network reporter Wang Yueyue)