In the first month of the new year, it can be seen from the sales express reports released by many car companies that most of them have achieved a good start, and Guangqi Honda, as one of the mainstream joint venture car companies, is naturally no exception.
According to the data, Guangqi Honda sold 78,489 vehicles in January, making a good start for 2022. Among them, guangqi Honda sedan matrix cumulative sales in January were 41,085 units, an increase of 57.6% year-on-year, and SUV matrix cumulative sales in January reached 32,815 units.
Specifically, as the fit of the brand spirit totem, it achieved sales of 8937 vehicles in the month, an increase of 105.3% year-on-year, and it is still representative in the A0-class sedan market. With its small size and flexible space layout, the successive fits have been favored by most consumers since its debut. Moreover, more importantly, it brings control like "supercar", which makes countless young people fall in love with it.
The flagship mid-to-high-end sedan Accord, which sold 17,601 units in January, remained strong in the B-segment sedan market. Among them, Rui Hybrid also bloomed in the mid-to-high-end hybrid sedan market, fully demonstrating the leading strength of the flagship model.
In addition, as a new model of Guangqi Honda's new strategic mid-level car, the popularity and topics have remained high since its release, and sales have gradually proved all this. According to the data released, the sales volume of the model in January reached 9215 units. Not only with the continuation of the "front-drive performance king" gene, but also has a leading intelligent equipment, the new type of grid has circled a large number of performance players.
In terms of SUVs, Guangqi Honda also showed good strength. As a global model, Binzhi is currently selling well in nearly 130 countries around the world, with cumulative sales of more than 4.5 million vehicles. In January, it achieved sales of 18,395 vehicles, and in the same month, Binzhi also launched a 1.5L CVT Elite Smart Edition, and the comfort configuration was upgraded again, making the popularity more exuberant.
In addition, Haoying, a new benchmark for SUV market value, sold 11,579 units in January. At the same time, in the fiercely competitive mid-size SUV market, Haoying also provides consumers with a variety of power choices, including fuel, hybrid, plug-in hybrid three major model versions, to meet the different choices of different consumers for travel needs.
As an important strategic model of GUANGC Honda's layout hybrid MPV market, 100% of the Odyssey currently sold on the market is a hybrid model, and the cumulative sales of Odyssey Sharp Hybrid have exceeded 100,000 units since its listing. According to the data, the new Odyssey has orders for nearly 10,000 vehicles in one month, and the terminal delivery has exceeded half.
At the end of last year, Honda China released its electrification strategy, while bringing a new pure electric vehicle brand "e:N". It is understood that the "e" in its name means power and electric energy, and the "N" represents new and evolutionary. The arrival of the e:N series has raised another dimension for honda's new energy product sequences of EV, HEV and PHEV, and it is expected that 10 pure electric new vehicles will be launched continuously in the next 5 years. Also this year, GUANGC Honda will also start with e:NP1 in the first half of the year and focus on the construction of electrification systems.
At present, Guangqi Honda has completed the full coverage layout from A0 class, A class, A+ class to B class market in the field of cars. At the same time, the two power matrices composed of "SPORT TURBO+SPORT HYBRID" are also rising from the perspective of sales feedback. Among them, sport TURBO power matrix products accumulated sales of 40,541 vehicles in January, and Rui Hybrid Alliance achieved sales of 11,884 vehicles in January.
National public opinion: If you want to seize the market opportunity, you must have a keen insight in order to grasp the market consumption trend. Obviously, Guangqi Honda has been closely following market trends and making timely adjustments to its products in the face of the rising trend of young forces, electrification and intelligence. In the face of the year of the tiger full of variables, how will GUANGC Honda respond? We'll see.