In the current domestic luxury brands, Big Brother is still Mercedes-Benz. With a solid foundation rooted in China for many years, Mercedes-Benz's sales in luxury brands are basically the top one. However, some time ago, I accidentally overturned the car. In order to enhance the Mercedes-Benz GLA and stabilize its hegemonic position, Mercedes-Benz launched the Mercedes-Benz GLB, which was originally expected to form a high and low match with the Mercedes-Benz GLA to take the trend of taking the Audi Q3 and BMW X1, but it backfired.
According to the data of the Association, in 2021, the cumulative sales of Mercedes-Benz GLA in the whole year will be 33,135 units, and the Mercedes-Benz GLB will be 53,809 units. The Audi Q3, last year's cumulative sales of 95,059 units, BMW X1 cumulative sales of 93,920 units. From the product point of view, the whole series of Mercedes-Benz GLA and GLB equipped with 1.3T engines are indeed a bit insufficient, after all, BMW X1 and Audi Q3 high-end models have 2.0T engines, and the price is similar to Mercedes-Benz GLA and GLB. Obviously, as consumers become more rational, the upgrade of Mercedes-Benz GLA and GLB is imminent.
Not long ago, Mercedes-Benz released a message to the outside world, starting from February 9, 2022, Mercedes-Benz will upgrade the brand's GLA and GLB's original 1.3T high-power model to the 2.0T version. In this upgrade, the original 180 tail mark was upgraded to 200, and the 200 mark was upgraded to 220. That is to say, the original 1.3T high-power version of the model will be directly upgraded to the M260's 2.0T engine, and the transmission system will still match the 8-speed transmission.
In fact, this upgrade is replaced by a 2.0T engine, from the parameter point of view, and Mercedes-Benz 1.3T high-power version of the data is similar, but it will be more smooth to drive, the biggest role is probably psychological or face-to-face will be more comfortable. After all, the 1.3T engine is still quite questioned by netizens. Now fully upgraded to 2.0T, for Mercedes-Benz has to make a move, after all, from the original and BMW Audi to now be fully suppressed, in the uncompromising may face being eliminated by the market.
At present, the price range of GLA series models is 274,900-31.84 million yuan, and the price range of GLB series models is 290,900-33.15 million yuan. Although the clams compete with each other, the fishermen gain. This battle, for consumers who have not yet joined Mercedes-Benz GLA and GLB, is certainly profitable, but for consumers who have already purchased, if the price of the 2.0T version remains unchanged at that time, this battle will make them lose tens of thousands of dollars in the blink of an eye, and the mentality will explode in an instant. And even if the price is adjusted, in the second-hand car market, it is bound to drop sharply. After all, they all bought used cars, which is naturally the one with the highest configuration, and the 1.3T high-power version is not enough to see in front of 2.0T.
However, Xiaobian personally feels that this upgrade, Mercedes-Benz GLA and Mercedes-Benz GLB price increase probability is still relatively high, after all, the core components have been upgraded, the price remains unchanged and not like Mercedes-Benz's consistent operation, but if Mercedes-Benz GLA and GLB upgrade to 2.0T after the price increase of tens of thousands, and involves another product of its Mercedes-Benz GLC, this catch-up, for some consumers, may not be as good as simply adding some money directly to the GLC.
It has to be said that due to the early market judgment error and excessive confidence in the brand, Mercedes-Benz not only gave its competitors enough opportunities to pick up leaks, but also laid a thunder for its own consumers and target consumers. Mercedes-Benz GLA and Mercedes-Benz GLB joint attack, did not carry the benefits that Mercedes-Benz wants, but made Mercedes-Benz in a dilemma, the upgrade to 2.0T operation, it can be said that the consumer psychology that has purchased this car has left a small shadow, what do you think about it?