In 2006, Liu Jinqi, the "coal boss" of Shanxi, suddenly ran to Helan Mountain in Ningxia, planted trees again, dug canals again, smashed six hundred million yuan before and after, confiscated a penny in the past 8 years, and his relatives and friends angrily rebuked him: his brain was kicked by a donkey!
Liu Jinqi did not think so, wearing a straw hat and agricultural clothes, walking on the Gobi Desert of Helan Mountain, imagining the purple kingdom that was about to be established on this land.
Liu Jinqi was born into poverty, and at a young age, he shouldered the heavy responsibility of supporting his family and became a coal miner. Day after day of heavy labor forced the young man into a taciturn youth.
But Heaven will not always treat the world harshly, and as the times develop, new opportunities will follow. In the 90s, Liu Jinqi hitched a ride on the express train of the times, took the lead in discovering business opportunities in coal mines, and made a lot of money, at the peak, Liu Jinqi had 11 mines in his hands, which can be described as a daily profit.
But this coal boss, who is worth hundreds of millions of dollars, became abnormal after a trip to Helan Mountain in Ningxia in 2006, and he actually told his family that he was going to plant grapes on the Gobi Desert in Helan Mountain, and no one listened to anyone's advice, so angry that his relatives and friends scolded him: his brain was kicked by a donkey!
The concerns of relatives and friends are not unreasonable, the environment of the Gobi Desert is so harsh, how can it be possible to grow grapes. Could it be that Liu Jinqi was deceived?
In his view, although Ningxia Helan Mountain has more Gobi Desert and a harsh environment, it is at the same latitude as Bordeaux, France, with sufficient light and large temperature difference, and is a good place to grow grapes.
In this way, Liu Jin used 200 million yuan to buy 7500 acres of Gobi Desert to grow grapes. The planting process was not smooth, and the wind was always blowing in their vineyards, destroying the delicate grape seedlings. After several failed plantings, Liu Jinqi found experts and invested 200 million to plant 1 million poplars to resist the wind and sand.
Secondly, grapes are a large water user, but the Gobi Desert is short of water resources, and sometimes the living water of the surrounding people is not available, where is the water for grapes. In order to solve the problem of water difficulties, Liu Jinqi spent a huge amount of money to build a water canal to attract water from elsewhere to irrigate the grapes.
About 60,000 yuan was invested before and after, and in the 8 years of growing grapes, Liu Jinqi encountered countless difficulties, during which he encountered frost, a large number of grape seedlings were frozen to death, and the replanting area exceeded half. When the poplar trees were not yet lush, sandstorms broke through the air and swept through the vineyards, almost destroying Liu Jinqi's years of hard work. But these difficulties did not overwhelm Liu Jinqi, but made him more and more frustrated and courageous.
The crowd did not understand his persistence, but Liu Jinqi spoke leisurely about his experience in Dubai. After Liu Jin inspired the family, although he became the boss of hundreds of millions of dollars, he was always ridiculed as an upstart. For a long time, Liu Jinqi was always sullen and unhappy about such an evaluation. One of his friends couldn't look down, gave him an idea, heard that Dubai is full of land, walking on the road are rich people, you go there to play, see the life of those rich people, go to the earthy atmosphere.
Liu Jinqi, who came to Dubai, spent 7 days eating and drinking, but still did not feel respected. While leaving, a wealthy friend invited him to dinner, and during a chat, the friend told him that the most respected person in Dubai was the person who planted trees in the desert.
In Dubai, rich people who are willing to invest huge sums of money, are not afraid of failure, and plant trees in the desert are truly remarkable people, because they want to be decades, centuries of development, so that they can better benefit their children and grandchildren and become a respected person.
This sentence made Liu Jinqi Open up. After returning to China, he came down to Helan Mountain in Ningxia by chance, and saw people who were skinny and skinny, Liu Jinqi himself was also poor, and seeing this scene was like seeing his former self. So he made up his mind to do something for the people here, which led to the story of investing in vineyards.
In 2016, Liu Jinqi took the wine made from the grapes of Helan Mountain to participate in the French Bert Wine Masters Competition, and killed a blood road in various precious red wines, which won international recognition and won the gold medal.
With the broadcast of the poverty alleviation drama "Mountains and Seas", Liu Jinqi Helan Mountain wine ushered in a hot sale, which gradually became a business card in Ningxia.
Today, Liu Jinqi is still working hard for the wine of Helan Mountain to go out of the world, and he has opened up a financial road for the poor people for decades, and he has also won the respect of the world.
