Casually talk, why is gu Ailing's commercial value so great?
I used to study advertising, in my opinion: Gu Ailing's parents are highly educated, highly intelligent (born in the top of the middle class), and they have the aura of a domineering and talented sunshine girl; which middle-class family parents do not want to cultivate a "Gu Ailing" of their own? Which middle-class son doesn't want to be "Gu Ailing"?
Think of the parents who go around letting their children participate in various talent training classes and give them fervent hopes.
Therefore, middle-class families can have perfect resonance with Gu Ailing (same origin, consistent values, and similar goals), and they all want to work hard and learn, and make a lot of money with technology or talents; therefore, they will naturally take Gu Ailing as a benchmark for their efforts and always spur them on.
It can be said that Gu Ailing has become the best spokesperson for middle-class families, with more than 100 million hardcore fans in China, these fans have strong spending power, dare to think and spend money for children, and the commercial value behind this is simply too big.
Let's take a look at the current brands endorsed by Gu Ailing:
Cadillac, a luxury car brand;
Tomson By-health, there is spare money to eat;
Kohler, mid-to-high-end kitchen and bathroom products;
Beats, headphones that ordinary youth can't afford;
VISA, don't leave the country, you don't need a credit card.
......
The choice of the golden lord's father says it all.
Therefore, Gu Ailing's image is very accurate, endorsing the crowd of "above the middle class, below the top rich"; and at present, we do lack idols that represent the values of the middle class in China, and Gu Ailing accurately fills this gap.
