Quotation as a common scene of foreign trade daily work, I believe that business partners must not be strangers, but when we go deep into the internal training of enterprises, we find that many enterprises and business personnel do not pay enough attention to quotations, but simply present some basic quotation information: company title, address, contact information, product model, parameters, price... Just like the business below.
After seeing the quotation of the enterprise, we can't help but be a little surprised:
1. Large mechanical products, hundreds of thousands of millions, such a concise quotation, it is inevitable that customers feel unprofessional;
2. Large mechanical products, often the customer decision-making process is very complex, such a concise quotation will inevitably make the value loss serious;
3. Large mechanical products, complex structure, configuration differences will make the price difference is very large, concise quotation is obviously difficult for customers to have a comprehensive understanding of the product.
So, the question is, how do we make a high-quality quotation? Keep up with my ideas, let's share with you, the overall quotation, we can roughly divide into several parts:
1
The transfer of value to the company
Including the company profile, the company's development history, the company's certificate content, the combination of graphics and text, in addition, the company has cooperated with the famous brand logo to show it. As we all know, B2B customers in addition to valuing products, the company's strength is also a factor of customer concern, through the company value transmission, can make customers more clear understanding of the company's strength, attract customer attention;
02
Quote content and corresponding terms
This section must contain 7P content:
Through the 7P content, customers can clearly know the content of our quotation and the corresponding terms, so as to avoid the later order, customers find various reasons to negotiate conditions with us
03
Highlights and features are displayed
Through the combination of graphics and text, show the important structure and configuration, while adding a comparative description of different grade configurations, the impact of different grade configurations on the performance and use of the product, through this part of the content, we can let customers clearly know the characteristics of our products, configuration, so as not only to focus on the price.
04
Packaging details
Including the packaging program, packaging process, packaging size, etc., product packaging is also a factor of customer concern, through this part of the content can clearly know the quotation of the corresponding product packaging details, later orders, because the packaging problems cause unnecessary trouble, but also let customers see the professionalism of our product packaging;
05
After-sales service
Including the product warranty clause, what after-sales service we can provide to customers is displayed through the form of a combination of graphics and text, so that customers can clearly understand the value of our after-sales service
Through the integration of these five parts, we can produce a high-quality quotation plan, which includes company value, quotation content and terms, product important structure configuration display and description, packaging details, after-sales service and other content.
Small partners quickly took action, combined with their own product characteristics, to produce a high-quality quotation plan template, so that customers feel our professionalism
This foreign trade follow-up template, the special treatment has not been read back
Xiao Bai wants to transform into an excellent foreign trader, and it is enough to have these 7 points!
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