In contemporary society, there is no side hustle and shame to say that you are a qualified urban person, but can you really do a side job like the monthly income of tens of thousands of dollars bragged on social networks is not a dream?
The side business of "no profit"
Pits everywhere
With a low threshold, free time, and appropriate remuneration, the most popular side hustles on the Internet are about freelance copywriters and voice actors.
But those who have received nine years of compulsory education can basically try it, but it is also because of the low threshold, resulting in countless people wanting to share a piece of the pie, and even promoting many training markets.
After deciding to develop a side business, one of the public institutions carefully examined the online training courses on the market, and finally skipped the "9.9 yuan three-day rapid copywriting class" and spent a huge amount of 799 yuan to choose a "package allocation" copywriting training class.
This is a course launched by a "media company", which said that in addition to copywriting, customer docking and other learning courses, the company will also "dispatch" after the course to ensure that each student can earn money.
As a newcomer to the "new industry", one of them really lacks customer resources, so he gladly signed up. After the course, I found that the trainer is only responsible for introducing customers and needs to the trainees, as for how to make the customers satisfied afterwards, it all depends on the trainees themselves: the simple and easy work is also low, the high-priced work students can not digest at all, and it is common to work hard to change a few drafts and finally not to be adopted, but this is not the responsibility of the training company.
One of them later realized that the so-called training class is actually a "pimping" and "eating two ends" between the customer and the trainees: introducing copywriting for the customer, charging a certain percentage - anyway, it is not them who are at the bottom.
Some side hustles
There is not much more to work at McDonald's
Another kind of "outlet side business" that does not appear on camera is video editing. With the prevalence of short videos, the demand is also gradually increasing, some smart people have calculated to do it themselves, it is simple and easy to learn, in addition to copyright disputes is basically a costless business.
After the blogger Xiaohang discovered this trend, he began to make his own account. In order to maintain daily changes, from watching film and television dramas to writing copywriting, editing, and adding subtitles, he spends an average of 5 to 6 hours a day on the account.
The effort, of course, paid off, and a year and a half later, his account had 500,000 followers. But the problem also comes: film and television commentary bloggers are too difficult to monetize, there are almost no advertisers, there is no suitable video window products, and bringing goods has become a luxury. This is also why almost every editing blogger will hang a sentence "recruiting" on the profile, if nothing else, but also a way to monetize.
When operating the account, Xiaohang's income was only the platform reward generated by the viewing traffic of the video on different platforms, and finally the sale of the account was a profit - the account of 500,000 fans sold 30,000 yuan. It is simple and easy to use, and it also represents a high degree of substitution.
He calculated that he would earn more money by working at McDonald's during this time.
Looks like it's making money
In fact, it lost money
Unlike some people who want to be free through side business wealth, Wang Qiang has achieved wealth freedom, and after having a certain "after-bed income", he began to think about other industries.
He took stock of his contacts and finally decided to start a business with a designer to sell handmade jewelry. He feels that with his marketing ability, he will definitely be able to make the designer's original micro-business business to a higher level. Therefore, applying for a new Taobao store, sparing no effort to publicize on social platforms such as Xiaohongshu and Douyin, recruiting professional e-commerce personnel such as customer service and operation, and playing hot step by step.
But straight men ponder the female market, which is already facing great challenges, let alone developing new brands. In the already saturated market, Wang Qiang's brand does not have a unique advantage, the product can not be favored by the current female users, and then encounter the epidemic, the designed products basically can not be sold, and finally all smashed in the hand. After losing the money earned in the first two years, Wang Qiang honestly ended the e-commerce business.
When Wang Qiang reviewed the review, he sighed that people cannot earn money other than they know, and the chance of making a fortune in a new field with only enthusiasm is not much greater than winning the lottery.
8 videos are posted daily
Virtually no traffic
In the era of side business just need, the news that the net red anchor live broadcasts a night and earns tens of millions of dollars a month has become a winner in life, even if it is a small blogger, the income of 20,000 to 30,000 per month is enough to be proud of the crowd.
More confident and outgoing Gen Z young people choose to photograph themselves.
The post-00s Owen set a detailed plan for himself. On social platforms, the most popular BGM, popular memes, etc. are used every day to get more video views and a higher completion rate (the probability of a user watching a video); she also carefully examined the attributes of each social platform and designed different copywriting and video clips to focus on in a targeted manner.
Still, Owen's data is still languishing, and she realizes that an ordinary person with no features and no open face really has no way to win the attention of others on the Internet.
Another blogger who relies on art science to attract fans has a new problem: although she has gained 20,000 fans in a month, because she is a popular science blogger, it is difficult to monetize, and the competition is fierce, she needs to publish at least 6 to 8 pieces of content a day to maintain the current data, and the road to monetization is still far away.
Young people find that on the road to making money in the side business, every step is unknown, every step needs to be learned, not to mention, other KOLs who compete with them have a professional company behind them.
"Side hustle addiction"
Or is it "distraction addiction"?
The current side business has been rendered as "a kind of just need", packaged as "wealth freedom" and other propaganda techniques, attracting a large number of young people to plant in a hot way, trying to find a better way of life.
But after the boom passed, some people slowly tasted it: it was a little difficult to simply expect to reach the peak of life through side hustles.
Having several positions in itself is a challenge, people's energy is limited, but anyone who wants to develop a side business, the energy spent on the main business will be reduced accordingly, if the main business is not done well, and use the "remaining time" to compete with people who spend all their time working hard, it is impossible to achieve results. All kinds of dazzling side hustles may also be a symptom of many people's distraction.
People who receive paid can't get rich, and people who engage in side business are also difficult to get rich, in the final analysis, side business anxiety comes from the increasing pressure of the social environment, want not to be eliminated by society, or need a skill lean, continuous self-improvement. After all, this year, it is already good to keep the main business.
Come, tell your side story in the message.
Written by: tt, Jonas
Edit: Sebastian
Images from the web and visual China
Ownership is owned by the original author