At the 2024 Beijing Auto Show, Cadillac brought the second pure electric SUV IQ Aoge of the Autoneng platform, which is positioned as a 200,000-level mid-size luxury pure electric SUV, and it has also formed a "corner trend" with the previously listed IQ Ruige, which can meet the needs of most consumers for luxury brand electric cars.
Since the price range is at the 200,000 level, then Tesla Model Y is a product that cannot be bypassed, in terms of models, IQ Aoge provides a rear-wheel drive standard endurance version priced at 239,700 yuan and a four-wheel drive long-range version priced at 269,700 yuan, which is 10,200 yuan and 21,200 yuan lower than similar models of Model Y, respectively, and the price is obviously more advantageous.
After three years, you can also repurchase at a 20% discount
In addition to having a more affordable price, Cadillac has also added a 3-year hedging repurchase policy for IQ Aoge, three years after the owner buys IQ Aoge, if you buy a Cadillac model, you can deduct the original car at a price of 80%, if you choose other brand models, you can also enjoy a 7% discount, far more than Tesla's three-year 45% off, Volkswagen ID three-year 6% off and other tram repurchase rights.
But if you don't have a real sense of this policy alone, then let's look at it together with the current tram retention rate in the second-hand market.
At present, the second-hand car market data shows that the three-year vehicle retention rate of pure electric models is generally about five folds, of which the three highest cars are Porsche Taycan 64.26%, Tesla Model3 59.76%, Tesla Model Y 58.12%, for less popular models, it is difficult to achieve a three-year five-fold value retention rate. You must know that the average value retention rate of fuel vehicles after three years is only 73%, so it can be said that Cadillac has "made a fool" for the electric car users who choose it.
Here I can calculate an account for IQ Aoge car owners, after superimposing the replacement subsidy and the maximum 20% discount repurchase for three years, the average daily cost of using the car is less than 50 yuan, and if you go to rent a Model Y, then you will have to three or four hundred a day, and the difference between them is tens of thousands per month.
Hardcover is the attitude that American trams should have
Tesla, as an American car, is often called a "rough house" in the benchmark with competitors at the same price, so starting from IQ Ruige, Cadillac has been reshaping the luxury experience of American pure electric vehicles, and IQ has also inherited this advantage.
First of all, in terms of design, IQ is equipped with the industry's largest luminous grille, built-in 74 LED lamp beads to make it shine at night, plus in-line LED front and rear headlights, breathing lights when charging, and 126 colors of interior atmosphere lights, so that this car communicates and interacts with you all the time, fully reflecting the designer's understanding and interpretation of future electrification.
Secondly, entering the car, IQ has created an exclusive American luxury interior style through yacht-like wrap-around design and high-quality material coverings, especially in the center console storage box and door storage area, which are easily overlooked, and also uses softer and healthier marine fiber environmentally friendly materials, which not only ensure excellent touch, but also control the formaldehyde content in the car at a very low level.
In terms of riding experience, IQ Aoge's seat is based on GM's global SYNERGY seat frame platform, with a 270-degree wrapping degree, and increased seat area and cushion thickness to achieve better support and better softness.
At the same time, in order to increase the technology and luxury experience in the car, in addition to the center console equipped with the IQ family's unique 33-inch 9K surround screen screen, IQ also provides a panoramic glass dome with electric sunshades, a 15-speaker AKG audio system that simulates and restores 7.1 channels of surrounding, and a silver translucent panel, so that members in the car can experience a full-sensory immersive riding experience.
As the face of American luxury cars, Cadillac IQ has huge advantages over Tesla Model Y in terms of interior atmosphere, materials, technology and comfort configuration.
Safety is the premise of everything
In recent years, the rear-end collision and spontaneous combustion accidents of new forces have occurred frequently, but there are few accident reports of joint venture brands, of course, you can say that the joint venture new energy market share is small, but this awe inherited from fuel vehicles is impossible for anyone to deny. As an exclusive platform for new energy, SAIC-GM's Autonen platform is designed with the most rigorous manufacturing process and the highest standard at the beginning of its design.
In terms of battery packs, Cadillac IQ has achieved no fire, no explosion and no serious deformation in a number of tests that far exceed the national standard; In terms of battery pack protection, its shell adopts a six-horizontal and seven-longitudinal steel bone beam tic-tac-toe structure, the application of high-strength steel in the battery pack shell accounts for about 61%, the application of ultra-high-strength steel accounts for 37.5%, and the multi-position column impact protection is 24 times that of the national standard, which shows the safety of the battery.
In terms of body structure, IQ Aoge's body-in-white high-strength steel, ultra-high-strength steel, and hot-stamping steel materials account for nearly 80%, and the crash test weight in the Chinese and American markets is 5-star performance, and the 25% offset crash test of the China Insurance Research Institute is 0 defect results.
summary
If the launch of IQ Ruige has raised the banner of electrification for Cadillac, then IQ is the pioneer of expanding the territory of the Cadillac brand. Because it is located in the 200,000 pure electric mid-size SUV market, there is no doubt that it is the most concentrated domestic new energy brand, and it is also the most concentrated market segment of consumer demand.