Cadillac CT4 drops to 130,000? Can you stand this?

Car hero

2024-05-25 15:51Published in Hebei

I know that in the face of competitive pressure in the electric vehicle market, many second-tier luxury brands have a hard time, but I didn't expect it to be so sad.

At the beginning of this year, BYD launched a price blitzkrieg without warning in advance, which not only competed with its own brands, but also decided the life and death of many fuel vehicles.

Among them, not to mention the second-tier luxury brands, Volvo, Cadillac, and Land Rover, one counts as one, and no one dares not to take the initiative to "break the bones", but in comparison, Cadillac seems to be more difficult.

Previously, Cadillac's price reduction promotion was only 130,000 yuan, which was controversial, and for a while, "Cadillac CT4 broke through the bottom price, and the naked car price only needed 130,000 yuan" The slogan was endless. Recently, some media said that the Cadillac CT4 is indeed on sale, and the current online quotation discount is 60,000 yuan, but this is only a preliminary quotation, and the specific transaction price can be discussed in the store, "the space is quite large".

However, according to our analysis, the price of more than 130,000 naked cars is most likely to be purchased in the form of installment loans.

Even so, Cadillac's price is still quite shocking to me.

After all, although the Cadillac CT4 is positioned as a B-class car, its actual size is closer to an A+ class sedan like Volkswagen Sutar, and its direct competitors are also luxury brand A-class sedans such as Mercedes-Benz A, Audi A3 and BMW 1 Series. However, whether it is positioning or size, it has lost to sales.

According to relevant data, the total annual sales of Cadillac CT4 in 2023 will be 7,358 units; From January to April 2024, the cumulative terminal sales of Cadillac CT4 are only 717 units, with an average monthly sales volume of less than 200 units. In the face of such sales, "exchanging price for volume" may be the best way for Cadillac at present.

epilogue

The involution of the automobile industry, the imbalance between supply and demand in the market, and the price war will follow, which is understandable, but for Cadillac, Cadillac has always been accustomed to the sales strategy of "exchanging price for volume", which in the long run has greatly damaged the brand image, which is tantamount to drinking water to quench thirst. After all, for car owners who buy luxury brands, in front of face, the cost performance is not worth mentioning.

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