13万的凯迪拉克CT4，让人想到了当年清仓大甩卖的ATS-L

Caption of the car

2024-05-27 08:51Posted in Jiangsu Automobile Creators

Written in the front: 130,000 Cadillac may not be bought by many people, however, this should be a very rare case, but even if Cadillac is sold to 130,000, it seems that there is no more heat in the past, for no other reason, not that Cadillac is not good, but that the car market is too volatile, but there are too many options, hundreds of thousands will give you a nearly 2000 km endurance, it is really not that Cadillac is not good, but the "too flower" of domestic cars.

In 2024, Cadillac is once again linked to more than 100,000 — this time with more than 130,000 Cadillac CT4s. When I saw this news, I couldn't help but be in a trance, and the time seemed to go back to 5 years ago, when the 150,000 Cadillac ATS-L landed that year was hard to find, and it became a hit at the end of the model's life.

Five years later, ATS-L's successor Cadillac CT4 ushered in a similar fate - in the stage of imminent production and inventory clearance, a number of Cadillac dealers launched a promotional campaign to break down the floor price, and the Cadillac CT4 naked car with a guide price of 219,700 yuan even cost more than 130,000 yuan, landing less than 160,000 yuan, just like the Cadillac ATS-L that was sold in the clearance sale.

The reincarnation fate of the Cadillac B-class car family is embarrassing, and the former second-tier luxury brand will inevitably fall into the situation of exchanging price for volume, and the brand prospect is even more blank.

For Cadillac, the most fatal problem is not the fatal blow to the brand power caused by the price collapse of entry-level models, but the more fatal problem is that even if the Cadillac CT4 drops to more than 130,000, the scene of rushing to buy is rare, and the product power of the Cadillac CT4 is really embarrassing in 2024.

Some people may say that it must be that you can't buy more than 130,000 CT4 to be so sour, right? No, if you want to get more than 130,000 Cadillac CT4, you need a lot of conditions, first of all, there is no car source, and secondly, there will be a lot of additional conditions for ultra-low-cost car sources, such as forced loans, etc., it is almost impossible to enjoy the discount of more than 130,000 naked car prices in full, and the loan interest plus purchase tax and insurance will cost more than 160,000 yuan, which is actually not as low as imagined.

And even if the dealer unconditionally took out the Cadillac CT4 with a naked car price of more than 130,000 yuan, my heart was not shocked, and I didn't even bother to look at it. From the perspective of 2024, the Cadillac CT4 really can't find any exciting selling points, otherwise it wouldn't have barely sold more than 100 units a month.

The main selling point of the Cadillac CT4 was that it was the only rear-wheel drive car in its class. In the era of pure fuel vehicles, rear-wheel drive is indeed the privilege of luxury brand sports models, and the Cadillac CT4's "longitudinal + rear-drive" two magic weapons in the range of 20-250,000 yuan really have no opponents, and the power of 2.0T+8AT is also like a tiger with such a small sedan.

However, after entering the new era of new energy vehicles, the rear drive has changed from the unique stunt of the million-level luxury car overnight to the configuration that you have and I have, pure electric and range extender are basically driven by rear motors, new energy vehicles in the early 100,000s can provide consumers with a rear-drive experience, the control experience brought by the rear-drive or driving pleasure is no longer the secret of CT4, and now Cadillac no longer regards rear-drive as the main selling point to promote CT4.

Then the Cadillac CT4 also has a well-known fatal flaw - rear space. Cadillac CT4 can be described as a rear-drive defeat and rear-drive, it was originally the figure of an A-class car, and it was forced to stuff a propeller shaft, which made the CT4 not rich rear space even worse, and the rear seat of two passengers who were not tall could barely squeeze in, and if the middle seat sat again, it would really suffer from the old sin.

One thing to say, although the rumor in the early years that "CT4 rear X does not sit" is a bit wronged, but if you really want to measure it by the standard of a luxury B-class car, the performance of Cadillac CT4 rear space is indeed unqualified. In terms of space performance, Cadillac CT4 positioning is very embarrassing, say that it focuses on sports control, it gives you a four-door five-seater, say that it compromises to space, its space performance is not satisfactory, in short, it is not pleasing on both sides, it is better to simply make a two-door four-seat coupe, at least it achieves the ultimate in sports, and it can also steadily attract some niche players.

Then in terms of power, in 2022, Cadillac launched the 1.5T CT4 in order to boost sales. There is no very obvious difference between the CT4 and the 2.0T model in terms of power parameters of the 1.5T engine, the former has a maximum power of 211 horsepower and a peak torque of 270 Nm, and the horsepower is only 26 horsepower less than that of the 2.0T model.

According to the official acceleration performance, the 1.5T version of CT4 is 7.9 seconds, which is only 1 second slower than the 2.0T. For ordinary consumers, this 1-second difference is actually not so obvious in daily driving, of course, when you get off the track, the lap time may be more obvious.

As far as a fuel vehicle of about 160,000 yuan is concerned, the 1.5T CT4 running in 7.9 seconds is not slow, but this acceleration performance is not so obvious in the new energy market of about 160,000 yuan.

Now the domestic new energy car of about 160,000 yuan, 000 acceleration can basically run 6 heads, and a little faster like Geely Galaxy E8 can run in about 5.9 seconds. In other words, rear-wheel drive + fast is no longer the exclusive selling point of Cadillac CT4, so what is left of the Cadillac CT4 that has landed about 160,000? The influence of a luxury brand?

In terms of brand power, although Cadillac is the top brand of American luxury, after being on the edge of second-tier luxury for a long time, Cadillac actually does not have much luxury brand temperament. As Cadillac's entry-level model, the CT4 luxury attributes are much weaker than those of CT5 and CT6, just like A3 and A180 for Audi and Mercedes-Benz.

And if you can't enjoy the social buff bonus brought by the Emperor of Bath, then what's the point of buying a Cadillac? (ridiculed)

At the time of Cadillac's gradual decline, the 150,000-yuan domestic new energy sedan has reached a new height, and you can buy models with a relatively balanced appearance, interior, power, space, configuration and intelligent performance for about 150,000 yuan, such as dark blue SL03, Qiyuan A07, BYD Seal DM-i, Lynk & Co 07 EM-P, Nezha S, Galaxy E8 and so on.

In the coming second half of the year, there are several new models such as Star Era ES Extended Range Edition, Deep Blue L07 and so on about 150,000 yuan but equipped with leapfrog performance, the above models may be slightly inferior to Cadillac CT4 in terms of chassis tuning, but in terms of power, space, configuration, intelligence and energy consumption, it can be said that it has comprehensive advantages, and the comprehensive cost performance is even more unforgettable.

You say Cadillac's sense of luxury branding, these brands can't catch up for 10,000 years? Please, it's all sold for 130,000, so don't show off that set of luxury brand words, okay? The second-tier luxury brands should stop pretending to be reserved, and it seems more important to increase sales first and then talk about luxury.

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