In the real estate market, only by taking the initiative can there be a way out
Recently, the spirit of the latest speech of Evergrande Xu Boss was released, and the focus of work in 2022 is still to guarantee the delivery of housing, in fact, there is still one point that Boss Xu did not say, that is, multiple measures and debt reduction.
Since the second half of last year, with the increase in the regulation and control of the national real estate market, except for a few real estate enterprises, such as China Shipping, China Resources, investment promotion and other situations are almost unaffected, other such as Evergrande, Jianye, Huaxia Happiness, Greenland, etc., there have been different degrees of difficulties, and even some small real estate enterprises have entered the lying flat mode.
Therefore, since the second half of last year, there have been several voices in the real estate market, one is the decline, with the default of commercial tickets of real estate enterprises, and the overdue payment of project funds at the end of the year, etc., directly concluding that most of the real estate enterprises have not won. There is also a kind of relative optimism, because according to the country's past practices, real estate regulation and control is definitely cyclical, or at the end of the year, there must be a favorable policy introduction, so the difficulties of real estate enterprises are temporary, with the introduction of national favorable policies, there will definitely be an improvement, so put the hope on the policy favorable.
Up to now, people with these two views have not seen the results of their overdue, and real estate companies have not fallen in response, including Evergrande. Of course, there are no favorable or obviously favorable policies introduced.
Why?
Because these two views, the views do not grasp the law of the operation of the market.
In the past few years, under the circumstance that the national favorable policies have been introduced, many real estate enterprises have won the take-off, and high debt and high turnover have become the successful models of many real estate enterprises, and even widely promoted. In the midst of a round of applause, I lost myself and began to promote a diversified, simple and crude model, and how to experiment was successful, it seemed that business operation was so simple until the second half of last year.
Returning to the essence of real estate enterprises, that is, the market and brand. There is a very important point achieved by these two, that is, the final delivery, high-quality delivery, and high-quality property are the core competitiveness of real estate enterprises standing in the market.
Only when encountering difficulties or going to a desperate situation can we begin to be willing or admit to returning to the essence of business operations.
Therefore, there is a boss Xu who spares no effort to guarantee the delivery of the house.
This is the market, and no one or any enterprise can violate it.
After the goal is clear, it is the problem of the management team, and the delivery of the house is not a few meetings and several speeches, but the result of the collective efforts of the team, so the internal management needs to be upgraded.
The internal control model needs to be innovated, management needs to be upgraded, and personnel need to be further optimized. These are the sectors that these real estate companies must consider and need to do at the moment.
For example, Evergrande, Jianye, etc. began to lay off employees, and Jianye began to change from five-level management to three-level control.
But no matter how it changes, the implementation of everything will eventually return to the project level, so the adjustment is the intermediate level.
In the real estate market, going with the flow is relatively simple and easy, but management is the most reluctant, but the easiest to produce results, such as Wanda.
Today, when it comes to an extremely difficult time, real estate enterprises have to adjust, how long it takes, and how effective it will be, it will take time to test.
Ren Zhengfei said a word, when winter comes, enterprises should consider how to survive.
The saddest thing is that spring is here and you're gone.
Whether real estate enterprises in the painful period of reform and adjustment can wait until the so-called spring, what needs to be done well is the present. #Evergrande# #建业 #
