Every year before the Spring Festival is a small climax of the car market, as the main SUV model of the household market, the new second-generation GS8 listed at the end of last year with excellent strength, the heat continues to rise, although it is still in the stage of capacity climbing, January 2022 sales have achieved nearly 5,000 vehicles, an increase of 161.5% year-on-year, the cumulative orders since the listing of more than 25,000 vehicles, ushered in the opening.
At the same time, GAC Trumpchi full matrix power, January sales of the whole series reached 36564 vehicles, an increase of 6.3% year-on-year, of which Trumpchi GS4 family sales of 13523 vehicles, an increase of 53.65% month-on-month; Trumpchi M6 sales of 6311 vehicles, an increase of 63.3% year-on-year, continue to show the power of the milk daddy car.
Killer: Product power that exceeds expectations
As China's auto market matures, consumers are becoming more and more demanding of vehicles. The new second-generation GS8, which is well versed in the needs of Chinese consumers, has been continuously optimized to surpass the expected product strength and countless fans, occupying the C position in the home market.
When the first generation of Trumpchi GS8 was launched, it conquered the favor of a large number of users with its appearance, and the new second-generation GS8, which was fully upgraded, added more exquisite elements under the original rough appearance, and the overall appearance was more luxurious and technological, which was eye-catching.
As the first model of GAC Trumpchi's "intelligent + hybrid" strategy, the new second-generation GS8 Pilot Series and Dual Engine Series provide two power options. Among them, the powertrain composed of julang power 2.0T GDI engine + Aisin's third-generation 8AT, which is known as "the strongest 2.0T in China", has a maximum torque of 400N·m, high explosiveness and smoothness, which greatly enhances the driving pleasure of users.
The Dual Engine series is equipped with a 2.0TM engine + a new fourth-generation enhanced version of the THS II. Toyota Hybrid System, which is the first time that Toyota's latest hybrid system is installed on a Chinese brand, and it is also the world's first model to use a 2.0T engine with Toyota THS hybrid technology. With the joint commissioning of the technical teams of both sides, the perfect match was achieved, and the power and fuel economy were well balanced.
In terms of technology configuration, the new second-generation GS8 is equipped with a newly upgraded super-sensor interactive intelligent cockpit, including the technology-leading AR-HUD, ADiGO 4.0 intelligent driving interconnection ecosystem, etc. The pilot series is equipped with AVDC shadow riders as standard, bringing users a more intelligent and humanized high-quality driving experience. In addition, in terms of safety configuration, the new second-generation GS8 is equipped with at most 22 intelligent driving sensors and a total of 27 active safety intelligent technologies in 4 categories, which can protect the safety of drivers and occupants in an all-round way.
Circle powder: thousands of hammers and hammers refining super high quality
Behind the hot sales of the new second-generation GS8 is GAC Trumpchi's excellent car manufacturing process and strict quality control system.
The new second-generation GS8 has been optimized from 4 rounds of tuning and optimization from GPMA-L platform mule to mass production, and more than 500 optimization schemes have been designed, of which there are more than 340 solutions for shock absorber tuning. In addition, not only by resetting the front lower arm hydraulic bushing, the dynamic stiffness is reduced by 30%, which improves the longitudinal impact comfort, but also by designing a hollow two-way stiffness of the shock absorber tower to meet the needs of longitudinal shock and lateral response.
Thanks to the GPMA-L platform, compared with the previous generation of GS8, the overall driving comfort of the new second-generation GS8 has increased by 24%, the steering response has increased by 28.3%, the braking system stiffness has been increased by 30%, the braking efficiency has been increased by 5%, the response time of the four-wheel drive system has been increased by 25%, and the handling performance has also been improved by generations, further demonstrating its excellence in quality.
The new second-generation GS8's constant pursuit of high quality is also highly recognized by authoritative institutions. In October 2021, with its excellent safety quality and body technology, it won the "2021 China Top Ten Body" award, and in the just released "2021 China Car Retention Rate Report", the new second-generation GS8 won the first place in its own brand medium-sized SUV with a super high three-year retention rate comparable to that of luxury brands, and comprehensively refreshed the flagship benchmark of independent medium and large SUVs with ultra-high value.
Accelerants: Enduring user reputation
In 2016, the first-generation Trumpchi GS8 took the lead in breaking the price ceiling of 200,000 yuan for Chinese brands, which was comparable to the hard verification strength of joint venture brands, subverting the inherent pattern of the medium and large SUV market, becoming the first Chinese brand medium and large SUV with cumulative sales of more than 230,000 yuan. This also means that since the launch of the first generation of Trumpchi GS8, more than 230,000 users have become the best communicators of its good reputation, which undoubtedly adds a dose of accelerant to the hot sales of the new second-generation GS8.
In addition, at a time when the "double carbon" development strategy continues to deepen and consumption upgrading is becoming more and more obvious, the new second-generation GS8 not only continuously optimizes its product strength, but also provides consumers with higher value products with continuous "high-end". At the same time, it takes the lead in equipping Toyota THS hybrid technology to meet the differentiated needs of consumers in line with the "hybridization" of the times and lead the development of the self-owned brand hybrid automobile market.
I have to say that the new second-generation GS8 really understands the hearts of current consumers, and what they want, the new second-generation GS8 is given. Luxurious design, excellent power, rich configuration, reliable quality, etc., are the current consumers' "mainstream" car purchase demand. It is with its own unique charm, the new second-generation GS8 has become a charming "national" model, once listed as a hit, I believe that in the future, this GAC Trumpchi's masterpiece will bring more high-value experience to customers in terms of luxury, power and technology, and continue to lead China's high-end SUVs to achieve value breakthroughs.