It is a brand new model and the latest technology, this time it is GAC Trumpchi, this sense of high-grade, this technology fan!
After a long warm-up, GAC Trumpchi's first brand new model this year, "EMKOO Yingku", was finally officially unveiled, and Trumpchi Hybrid brand - "Julang Hybrid" was also on the field.
With the same personality and sports design concept as Shadow Leopard, "EMKOO Shadow Cool" is fully loaded with mecha style, which meets the top needs of current users for car appearance. Echoing the new GS8 THS hybrid, GMC Hybrid completed GAC Trumpchi's "Julang Hybrid" bipolar hybrid strategy.
We pulled back the time to the Guangzhou International Auto Show in November 2021, inheriting the name of Shadow Leopard, and the "EMKOO Shadow Cool" concept car equipped with a hybrid system shined on the scene. When Zhang Yuesai, general manager of GAC Passenger Vehicles, announced that the model would be mass-produced in 2022, the scene cheered trumpchi speed.
The production version of the exterior design of "EMKOO Shadow Cool" almost copied the concept model, and the interior style is another new design language of GAC Trumpchi, as well as a new hybrid system, we have to wonder, did GAC Trumpchi spend a lot of money, which design master and which senior engineer was invited?
GAC Trumpchi relies on GS4, M8 and Shadow Leopard to support sales in 2021, and the sales source in 2022 adds a new GS8 and this upcoming compact SUV - "EMKOO Shadow Cool".
The compact SUV market has always been a must for car companies, the largest market, shouldering the heavy responsibility of a company to achieve a scale of breakthroughs, and this "EMKOO · Shadow Cool" will also lead GAC Trumpchi to go further, impacting the historical responsibility of 500,000 production and sales.
"EMKOO Yingku" is not only a new model, but also the GAC self-developed GMC hybrid system that will be launched in this "EMKOO Yingku", which is one of the bipolars of GAC Trumpchi's full hybridization after the new GS8 is equipped with Toyota THS hybrid.
In the context of the new development of hybridization and electrification, BYD's compact SUV Song series models have surpassed all competitors, such as the once unbeatable Haval H6 and Honda CR-V.
BYD has just announced the suspension of production of fuel vehicles, and the Song series of models is BYD's most abundant category and the most complete model for electrification.
As the saying goes, you defeat all the opponents you can see, only to find yourself losing the championship.
As the first autonomous SUV to sell millions of units, trumpchi GS4 has built a complete line of products such as GS4, GS4 Coupe, GS4 PHEV and GS4 PLUS.
However, in the independent SUV market with extremely fierce price competition, GAC Trumpchi also needs to find a new development direction in addition to the Trumpchi GS4.
If the Toyota THS system equipped with the new GS8 refreshes the new height of its own brand power, then the GMC hybrid system that undertakes the heavy responsibility of full hybridization scale and is fully developed by GAC is more important and critical for the future of GAC Trumpchi.
In the context of the comprehensive hybridization of independent traditional car companies, oil-electric hybrid technology has a tendency to be replaced by plug-in hybrid technology, after all, the latter has more abundant application scenarios, bringing users more travel options.
"EMKOO Yingku" is expected to be equipped with two major powertrains based on 1.5T gold power fuel and GMC hybrid, the latter is not only a gasoline-electric hybrid system, but also a plug-in hybrid system, after all, GAC Trumpchi already has a plug-in hybrid SUV GS4 PHEV.
From the peak design inside and outside the model to the dual power system of fuel and hybrid, based on the appearance and interior alone, "EMKOO Shadow Cool" has been half successful, after all, there is a scale dividend in the compact SUV market before, and then there is a shadow leopard pearl in front of gac Trumpchi comprehensive resource support.
How "EMKOO Shadow Cool" will eventually perform, we may be able to find a successful template from Shadow Leopard.
A non-complaining appearance, a mainstream power of not three cylinders, and a suitable price and configuration, the latter will have to wait quietly to see how GAC Trumpchi chooses.
Such as Haval H6, Changan CS75 and Geely Boyue and other independent star compact SUVs, but also step by step to give way to their own more high-end products, or other brands of electrified products.
Even if it is focused on the mid-to-high-end automobile market, GAC Trumpchi also needs to provide users with a reason to abandon competitors and choose GAC Trumpchi, after all, the brand is untouchable and unattainable.
It is true that the route of low prices for independent car brands is a retrogression of history, but how can a self-employed model positioned in the middle and high-end convince users?
Quality, global supply chain and technology, that's not a thing, and service changes are more difficult issues, so the configuration of the car is the most important.
Users will pay attention to the cost performance of the car, instead of providing a beggar version of the model, and the publicity copy of the tall look of the conflict, let the user exclaim and be deceived, it is better to figure out what the user really needs, to one by one, this is a major competitive advantage of the independent brand, but also our advice to GAC Trumpchi.
When GAC Trumpchi directly mass-produced the "EMKOO · Yingku" concept car, and brought another new design concept of the Trumpchi family model, perhaps GAC Trumpchi found a new designer, so that this "EMKOO · Yingku" was half successful as soon as it was unveiled, and then it was seen that the market research of GAC Trumpchi was solid and sufficient.
In addition to the new GMC hybrid, in order to make this "EMKOO Shadow Cool" finally successful, GAC Trumpchi has a lot of things to do next, how to attract the user's attention, but also to capture the user's heart.
Building a high-end car brand is not only about using high-quality materials and increasing prices, but also allowing users to have a car that enjoys comfort and technology, and enjoy the life that high-end cars should have. At this point, GAC Trumpchi has created a successful model.
Wow, this "EMKOO Shadow Cool" looks so cool!
Wow, "EMKOO Shadow Cool" is my car, I want it, it has it all!