Talk about the "pits" in the wellness program
In 2021, in addition to being busy traveling to design and contribute to the design of hospitals around the world, the author was also exposed to three or four health care projects, and at noon and afternoon in the seventh day of the new spring in 2022, an old friend mentioned that he wanted to build a health care project in his hometown. In the face of old friends full of expectations and full of interest, although the author should not pour a basin of cold water on each of them, it can be regarded as responsible for them. The health care project at noon is in the docking with the real estate developer Contemporary Real Estate, investing billions of projects only 20 acres of construction land, I arbitrarily said that there is no real estate for leverage balance, contemporary real estate can not really invest! In addition, I said that the thermal power plant on the west side of the land, the tower smokes, and the south neighbor is full of factories, which is not suitable for health care.
The afternoon health care project is the local factory owner wants to invest, in recent years the factory income is good, said that want to make the money in the hometown to invest in the health care project, for the elderly pension, let the elderly women chant Buddhist scriptures, let the elderly men grow vegetables and work... When he finished thinking, I told him that this was wishful thinking, and the reality was: 55-70-year-old people are helping their children with their babies, and the elderly over 70 years old have various chronic diseases and rely on medical insurance hospitals. My third sister and the third sister-in-law and the old couple of the sixth day of the first six dinner table also laughed at themselves every year and said that they would go to Hainan for a few months, and said that they could not make the trip for three years, and last year they bought a ticket and returned it, why? I want to cook food for my son's family to pick up my granddaughter! Then I told him that you should either do the elderly care business for the semi-disabled and disabled elderly and solve the problem for the main family! But you should prioritize starting with urban communities that will make it easier to succeed. Township pensions still have the limitations of customs and affordability!
In the above two cases, my slander actually speaks to the law behind the author's participation in and research on health care projects for many years:
For the assertion of the noon project, I revealed: 1. The health care projects invested by real estate developers rely on sales-type real estate to quickly withdraw funds, and only insurance groups or groups with other income channels can not sell real estate without selling real estate, and cover interest through operating income. 2. Without a good climate environment and ecological landscape environment, it is impossible to support successful health care projects. This is why Yunnan, Hainan and Xiamen can become the gathering places for health care projects! They combine climate and landscape advantages!
For the reply of the latter factory owner, what I revealed is: 1. The vast majority of the elderly under the mainland family culture are actually difficult to leave their children and their original residences; 2. The self-care elderly have their own social and activities, and are not willing to be kept in captivity, and the community elderly service agencies can also make up for some of their needs. The real need for the elderly is the nursing needs of the disabled and semi-disabled elderly, and a number of business hotels in the center of Changzhou have become nursing homes for the elderly. (See picture)
These two health care projects in the pipeline in 2022, I still have time to help them not fall into the "pit", but in July 2021, the construction unit invited me to visit the 12 billion yuan health care project next to the Yellow River Gudao Reservoir in Shan County, and asked me to diagnose whether the project has a future. Can you advance funds to do its engineering. I categorically denied at the scene, for the following reasons: 1. The local climate is not suitable for health care; 2. The reservoir landscape in Shandong belongs to the posture and flatness, and Laiwu Xueye Lake, Liangshan Po is not comparable; 3. Far from the big city, the traffic is inconvenient, there are more than ten kilometers away from the county seat of Shan County, and the old people in the province and the country will not come!
At the end of 2021, the construction unit friend drove to Shanghai to pick me up and judge another project in Shandong and guide the revision of relevant documents, and the friend thanked me for denying their participation in the Shan County Reservoir Wellness Project in time, so that he avoided stepping on a big pit!
Some leaders and bosses always want to transplant wonderful projects from outside to their "territory" and around, but ignore the genes, soil and climatic conditions behind the success of the project, so the beautiful imagination opens lively, stepping on a series of pits and disillusionment.
As a participant, thinker, and researcher in the 30 years of mainland development, I am determined not to let my friends step on the pit again. (End)
