With the continuous upgrading of consumption levels and the transformation of young consumer trends, the consumption positioning of medium-sized SUVs is not necessarily to pursue the so-called "home comfort". Targeting the market of young consumer audiences, they can also become the "first car of young people".
As medium-sized SUVs, they not only have the spatial performance level of medium-sized SUVs, but also pay attention to the consumption needs of young trends in terms of power level and configuration performance or design aesthetics.
Wei Sa is called Ling Fang's sister model on the surface, but its appearance is different from the noble temperament of Ling Fang. The sporty design concept makes it more like a Toyota Surpa with a "chassis height". The athletic design combined with the silhouette of a sneaky coupe proves this.
Although the 2690mm wheelbase makes the Wesa look like it doesn't have a standard mid-size SUV figure, its power level is comparable to that of the compact Rongsheng. At this product level, Toyota Wesa, which is priced at 216,800-303,800, does not look cost-effective.
However, in addition to space and power, Wesa is able to reflect the competitive advantage of medium-sized SUVs in terms of configuration performance and material level.
The interior cockpit is wrapped in a large amount of leather, and many details are complemented by delicate chrome embellishments, coupled with the combination of dual LCD screens. Wisa can reflect the rare "luxurious comfort" of Japanese brands in terms of the presentation of the atmosphere or the feedback of the touch.
Secondly, advanced intelligent assistance systems such as pre-collision systems, cruise control, and lane guidance in terms of active safety have been standard. In other words, the performance of the configuration and materials underpins one of the reasons why Wesa can have such a price.
In the scope of competition for medium-sized SUVs, the Ford EVOS from the Ford brand is actually not expensive, and the official guidance price of 19.98-25.98 million is to tell everyone that my Ford EVOS is a medium-sized SUV that can land within 300,000 yuan, do not choose who else to choose?
The cross-border design concept makes Ford EVOS very fashionable and avant-garde, and at the design level, the most popular design elements such as split headlights, through-line taillight groups, and hidden door handles are applied to Ford EVOS. It also means that ford EVOS is more biased towards the aesthetic standards of younger audiences.
The 1.1-meter ultra-high-definition giant screen in the interior cockpit is undoubtedly the highlight of The Design of Ford EVOS, which supports a variety of multimedia entertainment systems and is equipped with a variety of human-computer interaction functions. Ford EVOS has its own understanding of intelligent driving, and at the same time it is also telling young people that not only pure trams have so-called "intelligence".
The fourth-generation EcoBoost 2.0T engine + 8AT power combination has a maximum output of 238 hp and a peak torque of 376 Nm. The power parameters are not inferior in the same class of models, and its power level pays attention to the positive power response and the pursuit of the driving control texture of power output.
It seems that in the first two years, the concept of "coupe SUV" was still quite popular, and in this market background, the Volkswagen brand brought such a model as the Tiguan X in the field of medium-sized SUVs. You'd say that by definition, Tiguan X is a sporty crossover version of Tiguan L.
However, for young consumer audiences, compared to the too homely temperament of Tiguan L, sneaking back may sacrifice some of the back-up space, but Who Care? In the eyes of young people, appearance is justice. Coupled with the details of the design changes, it is difficult for Tiguan X to make young people not love it.
In addition to the value of the face, the power combination of 2.0T+7DCT is divided into high and low power, of which the high power sits on the maximum output power of 220 horsepower and the peak torque of 350 Nm. Based on the driving texture under the tutelage of the Ashkenazi system, Tiguan X can be said to be one of the choices for pursuing the dynamic texture of young people.
The above three models also have their own advantages in terms of design level, material level, configuration performance, and power output. In the face of the "inner volume competition" of joint venture brands, they do not follow the traditional definition of household consumption, but more are oriented to the preferences of young consumer audiences.