Officially launched in January 2022, after the Spring Festival holiday in February, after sending away Yangchun In March, GAC Toyota finally announced the sales of Weisa for the first time. As a new product of GAC Toyota, Wesa is positioned as a medium-sized SUV, between Highlander and Veranda, priced at 216,800-303,800 yuan, which is obviously aimed at BYD Tang, Oncowei, Guandao, Ruijie and Tanyue.
According to the public sales volume, Toyota Wesa sold only 4,401 units in March, which is also gac Toyota's single-month sales of Weisa. In contrast, Toyota Wesa's competitors, in the past Three Months, Tanyue sold more than 9,500 units in a single month;
Oncovi sold more than 9,300 units in a single month;
Guandao's monthly sales volume is about 5370 units;
Hongqi HS5 single-month sales in 6800 units up and down;
BYD Tang DM has sold more than 9,000 units in a single month.
To be honest, toyota Wesa's market performance in terms of single-month sales is not too bad. However, it should be known that this is the first time that Toyota Wesa has published a report card, that is to say, from january 10 to the end of March, Toyota Wesa sold 4401 units, some of which are more or less sold to dealers, to some extent, Toyota Wesa's market performance can only be said to be generalized.
Toyota Wessa, which has a 4780mm long length and a 2690mm wheelbase, is equipped with a choice of 2.0L and 2.5L power combinations, of which the 2.5L power combination model is a hybrid. Depending on the price, Toyota Wessa's configuration is differentiated, and it is equipped with body stability control, lane departure warning and reversing image as standard. Premium models add features such as parallel assist, 360-degree panoramic imagery, full-speed adaptive cruise and heating/ventilation of the front seats.
Combined with the price, Toyota Wesa still revealed a lot of sincerity, the main part of the difference is also more obvious, but in terms of body size to bring the advantages are not too obvious, although toyota Wesa's market positioning is medium-sized SUVs, but in terms of wheelbase and other aspects there is no advantage of individual compact SUVs. Moreover, the starting price of 216,800 is much higher than that of competitors such as Geely Star Yue L.
On the whole, Toyota Wesa is also a recommended model, because it is in the sales climbing period, the current market performance is relatively mediocre, but its market prospects are still full of expectations, but Toyota Wesa can bring us how much highlights, at present is still full of uncertainties. In contrast, the market performance of Toyota Xena is the same, but Toyota Syna has already shown signs of market segment disruptors.
Written in the end: the market and consumer environment changes, Toyota has also made corresponding changes. Toyota Wesa on the listing of the implementation of "two legs" walking, both fuel version of the model and hybrid model of oil and electricity, as a new product that GAC Toyota focuses on creating, Wesa has not yet had market heat, listed for three months, sales of only 4401 units, said failure is also a lot of failure, said success but not successful.
However, on the contrary, Toyota Wesa's competitors, whether it is Oncowei, Guandao, BYD Tang and Volkswagen Tanyue, their respective market performance is also good, Toyota Wesa to achieve rapid rise is not easy, but there are still opportunities, but Toyota Wesa to be steady, must not be too hasty, you say?
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