What kind of car can be called luxury? Models with high added brand value? Or a model with a more refined exterior and interior? Or is the overall experience more luxurious and comfortable?
In fact, in uncle Che's view, luxury is an overall feeling. Solid mechanical quality is the foundation of luxury cars; exquisite interior design, exquisite interior materials and durable appearance performance are essential product features of luxury cars; as for brand added value, of course, it is also the judgment criterion of luxury cars, but this is not the only one. After all, there are not a few luxury models of ordinary brands on the market, such as the Phaeton hanging the Volkswagen logo, which is recognized as a classic luxury model; but the 1 series with the BMW logo is difficult to get luxury recognition. From here, it can be intuitively seen that the added value of the brand and the luxury of the model are not strongly related. The key is to look at the mechanical quality, design, materials and the overall atmosphere that the vehicle brings to the drivers and occupants.
Now, GAC Toyota has brought such a luxury SUV Weisa, which is called "Lexus with Toyota logos". Why Weisa is related to Lexus, this also has to start from its birth, HARRIER model was born, only for the Japanese market for sale, positioned in luxury and comfortable crossover models. After the launch of the car, because the interior design is more exquisite, the materials are exquisite and the comfort is outstanding, it has been recognized by consumers who have a higher pursuit of quality.
At this time, Lexus, which is expanding its market in North America, is in urgent need of a cross-border model to enrich its product range. With its outstanding product strength and sense of luxury, HARRIER successfully hung up the Lexus logo and began to sell in North America. Since then, the two models have had a deep relationship. The second-generation Lexus RX, due to the outstanding product strength of HARRIER models, is still produced on the same platform as HARRIER; it was not until the third-generation model, harrier, renamed Venza (Chinese wesa) was sold in the North American market, that the Lexus RX adopted a new platform for production.
From the close relationship between these two models, it can be intuitively seen that Weisa is called "Lexus with Toyota standards" and is indeed well-founded. So what surprises can the new Wesa bring us?
In order to adhere to the luxurious positioning at the beginning of the birth of Weisa models, the exterior design of Weissa does not adopt the popular hard-school style, after all, luxury models often need to be their own school to highlight their uniqueness. The overall performance of The Wesa is more elegant and sporty, with a slender headlight set at the front of the car quite futuristic; the black grille under the bumper and the air intake openings on both sides of the bumper add a bit of a sporty atmosphere.
The through-type taillights and two exhaust styles on both sides show the sports temperament of Wei Sa, and the sneaky back shape has converged this sporty atmosphere by a few points, making it have more sense of strength and added some elegant atmosphere. Therefore, from the appearance alone, Weisa has indeed become a school of its own, it does not follow any trend, but is opening up its own new trend.
In order to make the design language of the whole vehicle harmonious and unified, Wesa adopts a more light and luxurious interior design style, which is more elaborate in terms of shape and materials. The large area of soft wrapping of the center console, a large number of piano paints and the application of chrome trim strips make the WISA interior more exquisite, while the leather wrapping at the steering wheel, central armrest, gear handle and door panel armrest allows the driver and occupants to have a more delicate touch, which brings sensory enhancement from the visual and tactile senses, and also makes the luxurious sense of Wesa more concrete.
It also uses a very rare dimmable panoramic sunroof on luxury brand models, in a fully transparent state, the sunroof can fill the entire cockpit with sunlight, the atmosphere inside the car is more relaxed and pleasant, and in the dimmable mode, the sunroof is like a white veil, in the case of avoiding direct sunlight, you can also get a good lighting effect.
As a luxury SUV model, the sound insulation and tranquility of the WISA is also very good, which makes the JBL sound when playing music, allowing the driver and occupants to be immersed as if they were in a concert hall.
In order to make the driver easier, Wesa is equipped with a wealth of active safety configurations: full-speed adaptive cruise can greatly reduce the driver's fatigue; parallel assist, lane departure warning system can help the driver greatly improve the safety factor; active braking function can avoid accidents as much as possible.
The interior performance of such a sense of technology and design as Weisa also fundamentally reflects the proper quality of luxury cars.
As a luxury car attaches great importance to the mechanical quality, Wesa is also very solid, TNGA architecture has a low center of gravity and good handling performance, on this basis, Wesa is also equipped with ACA active auxiliary steering system and DTC dynamic torque control system, the addition of these electronic systems allows Wesa to have better control performance at the same time, but also have a more comfortable riding experience.
When the hard power, appearance and soft power in interior design of mechanical quality and scientific and technological configuration have reached a high level, then the high-quality light luxury atmosphere of Weisa will naturally be recognized by more people. Compared with luxury brand consumers, this part of the users who value Weisa actually cares more about the actual car experience than the brand effect, so in terms of product hard power, Weisa is more than luxury brands.
Uncle Che summed up
The high-end road of ordinary brands is often more difficult, after all, in terms of brand influence, these ordinary brands cannot compete with luxury brands. However, in terms of product strength, the luxury models of these ordinary brands can often provide more prominent product strength than luxury brands, so remove the brand influence and consider from the perspective of use experience, ordinary brand luxury models will be more worthy of most friends to choose.