It is said that the more beautiful toyotas are, the more difficult it is to mess with, which is absolutely true.
The landing of the best-selling overseas Toyota HARRIER in China is a step in the brand's strategic market segment and the choice of the times. In the context of China's comprehensive entry into consumption upgrading, Generation Z consumers have gradually become the mainstream, they never ask for excessive "luxury", of course, they can't stand the cheap "plastic taste", "practical and exquisite" attitude has gradually become consumption-oriented. Compared with the simple external eye-catching, the elegance from the inside out is about to become the protagonist of the times, and the elegant and calm new refined concept is exactly what FAW Toyota Lingfang is born with.
Lingfang is the latest masterpiece under the brand slogan of FAW Toyota's "To the Extreme", and it is not wrong that it has been popular in the United States, Japan and other places for more than 20 years. Named Harrier overseas, Ling is an authentic global model owned by Toyota, dating back to the 1990s. Named Lingfang, in the words of FAW Toyota, aims to create joy and happiness for every user to the greatest extent. "Ling" expresses an elegant and delicate sense of high-end, representing higher quality, highlighting the quiet and elegant style, which is in line with its elegant and fashionable exterior design and consistent strength. "Release", which means vitality, freedom and passion, is the interpretation of product athletic performance, intelligent technology and other characteristics.
Many people say that lexus figures can be found from the most beautiful Toyota SUV Lingfang, and I want to say that they were actually the same thing back then. The first and second generation Toyota Harrier and the Lexus RX sold to North America are authentic sister models. But this is not important, what is important is that whether it is Lexus or HARRIER, in the past two decades, "elegance" has always been their most important design language, and it is this aesthetic concept polished with ingenuity that has won countless flowers and applause from car owners. HARRIER has gone through four generations of product changes, which can be said to be a separate history of aesthetic evolution in toyota's product development history.
In 1997, the first generation of HARRIER adopted the two-color body, yacht-style C-pillar and wood grain decoration that are easy to see on today's top luxury cars, making it calmly enter the luxury market, directly drawing a "luxury and practical" line with other SUV partners in the family.
(1st Generation HARRIER)
The second-generation HARRIER brand has subsequently increased its body size, continuing to add luxury attributes to the delicate label, and the symmetrical wrap-around center console and the leather seats with diamond-shaped check design once again highlight the brand's design skills. The launch of hybrid models has also brought its product strength to a new level. The emergence of the third generation of HARRIER indicates that the young design language has begun to dominate the aesthetic trend, and the brand has interpreted the elegant concept of the time with a sporty car body.
The fourth generation of HARRIER, which you see, makes elegance and youth highly integrated again, not only won the 2020 BEST100 Works Award, japan's highest design "GOOD DESIGN AWARD", but also created a sales myth in Japan with a monthly sales target of 3,100 units and an actual order volume of 45,000 units - that is, a sales myth in which the first month's orders reached 15 times the monthly sales target.
To be honest, I really have some aesthetic fatigue in the face of the TNGA architecture, but it cannot be denied that none of the TNGA architecture products sell poorly.
As a masterpiece of toyota brand upward mobility, it is logical to take advantage of the trend of TNGA. At the mid-year press conference, Ito Yuki, deputy director of the planning department of FAW Toyota Motor Sales Co., Ltd., said that the fourth generation of HARRIER is a collection of exclusive adjustments to the TNGA architecture. In layman's terms, it is to put the best brain of TNGA to Ling.
The "Flying Eagle" body plus the "Wings of the Harrier Eagle" element, Ling Fang designers play with the first-hand bionic design to the fullest, wood grain trim and leather wrapped interior, is Toyota's understanding and interpretation of elegance. Flat details are embedded with soft lines, conveying a subtle sharp edge in the restrained overall shape... This is Toyota's most beautiful SUV, an enduring legendary classic. After entering the Chinese market, Lingfang will further enrich FAW Toyota's product matrix, fill the unique needs of Z generation consumers, and achieve the long-cherished wish of the Toyota brand... How to say it? From it I smelled Lexus.