Quality car: whether the most beautiful SUV can attract young people

The versatility of SUV models has been loved by many consumers, and the market attention has continued to heat up, and various car companies have launched a variety of models to compete in market segments. Recently, FAW Toyota brought a new mid-size SUV to the HARRIER. The car is based on the Toyota TNGA-K platform, and is positioned between the RAV4 Rongfang and the Crown Land Amplifier, which further fills the market gap while expanding the product line. So how does this new model perform in terms of product strength? Can it be recognized by young domestic consumers? This issue of the quality car will be interpreted in detail for you.

First, basic information and product highlights

FAW Toyota R&B HARRIER is built on the TNGA-K platform and is positioned as a mid-size SUV, and from the perspective of price, the price span of the entry-level model and the price of the top model is moderate. In terms of design, the appearance of the vehicle adopts the same design language as the overseas version, the overall style is very elegant, and the power is available with 2.0L gasoline and 2.5L dual engine optional.

TNGA is the acronym of Toyota New Global Architecture, it is a collection of vehicle research and development, design, production and procurement of the whole industry chain system, is Toyota's new car manufacturing concept, its advantages can effectively reduce R & D costs, improve production efficiency. At present, TNGA is divided into three major platforms: TNGA-C, TNGA-K and TNGA-L, and the TNGA-K platform used by Lingfang HARRIER mainly faces Toyota medium-sized cars and medium and large vehicles, including Toyota RAV4, Lexus ES, etc., and the parts sharing rate is as high as 60%.

In terms of power, the car adopts the hybrid system composed of the well-known 2.5L Atkinson cycle in-line four-cylinder gasoline engine with an electric motor, which is the main source of power at low speed, and can provide greater torque for the vehicle when accelerating, which can bring excellent acceleration experience. When braking, kinetic energy can also be converted into electrical energy to charge the battery. In addition, the key components of the powertrain are more compact and lighter, achieving the purpose of reducing electromechanical losses and reducing transmission losses by 25%.

FAW Toyota R&D HARRIER is also equipped with toyota Safety Sense intelligent travel safety system, which includes PCS pre-collision safety system (including pedestrian identification in front), DRCC dynamic radar cruise control system (including full speed domain follow-up function), LTA lane tracking assistance system (including car-following function) AHB automatic adjustment high beam system, which can protect the safety of drivers and occupants in all aspects. In addition, vehicles equipped with toyota Safety Sense safety systems can reduce rear-end collisions by 70%. When driving at low speeds, it can better assist the driver to make judgments and greatly reduce the probability of accidents.

Second, product competitiveness analysis

Nowadays, with the increasing saturation of the domestic SUV market, car companies have launched more market segments while accelerating the iteration of models to seize market share. After the launch of FAW Toyota Lingfang HARRIER, it will mainly face mainstream mid-size SUV models in the market, including SAIC Volkswagen Tiguan L and Buick Oncovey PLUS.

From the current price point of view, FAW Toyota R&D HARRIER has the lowest price of the entry-level model among the three models, and also provides a hybrid version of oil and electricity in terms of power, and the fuel economy is guaranteed. In terms of model discounts, since FAW Toyota Lingfang HARRIER has just been listed, there are currently no offers. Saic-Volkswagen Tiguan L and Buick Encore PLUS have been on the market for a relatively long time, and currently have terminal discounts of 37,000 and 47,000 respectively (for reference only, subject to the actual arrival discount).

From the perspective of appearance design, the three models have adopted the design language of their respective brands, and the overall shape is more dynamic. In terms of details, the front face of Ling Fang adopts a double-segment air intake, with chrome trim through the front face and a slender headlight group, making the front face look very delicate; SAIC Volkswagen Tiguan L adopts a borderless air intake grille, and the end of the double L-type daytime running lights also adopts a backward extension design, which increases the "spirit" of the front face. Buick Encore PLUS adopts the Buick family design language, the classic flying wing grille is highly recognizable, with irregular headlights, it looks very aura.

In order to facilitate the comparison of configurations, we selected three mid-range models for horizontal evaluation. Through comparison, it can be seen that among the three models, FAW Toyota Lingfang HARRIER has the highest price. In contrast, SAIC Volkswagen Tiguan L and Buick Encore PLUS are similar, and the price of all three cars is controlled at about 250,000. In terms of specific configurations, the three cars are also different. Thanks to the addition of the Toyota Safety Sense Safety System, FAW Toyota Rover HARRIER has performed well in safety, with a full-speed adaptive cruise function compared to the other two models, and knee airbags are also exclusive to the three models. In terms of entertainment configuration, the lack of mobile phone interconnection function is inevitably a bit disappointing. In terms of comfort configuration, Lingfang is also equipped with functions such as on-board air purifier, negative ion generator, front seat ventilation and main driver electric seat memory, which are superior to the other two models.

Third, product quality & service trend analysis

As a brand new model of FAW Toyota, will lingfang HARRIER have the hidden danger of quality problems? In this regard, we will start from the failure of the Harrier model in the past year, and compare the fault problems to preliminarily predict the development trend of new car quality problems in the future. Since the Rover HARRIER is a brand new model, we will analyze the complaints of FAW Toyota SUV models in the past year.

Through the analysis of complaints about FAW Toyota SUV models in the past year, it can be found that the fault problem is mainly concentrated in functions such as "increased engine oil" and "half-shaft oil infiltration". Complaints mainly focus on the RAV4 Rongfang model. Through further analysis, it is known that most of the above problems come from the 2020 models. Since The Lingfang HARRIER uses the same power system as THE RAV4, there is a theoretical probability of the above problems, but the actual situation is still to be determined after a period of time before it can be put on the market.

With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.

Since the R&F HARIER is a brand new model, we will analyze the service complaints of FAW Toyota SUV models in the past year. By screening FAW Toyota's complaint data, it can be found that the problems with relatively large complaints are "not solving the problem" and "selling problem cars", and the number of complaints in the whole year is only 58, and the complaints are relatively scattered, and there are no common problems.

In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the vehicle quality network, the complaint response rate of FAW Toyota's models in the past year was 84.6%, ranking in the middle of the joint venture brand in the same period, which shows that the manufacturer's attention to the demands of the owner needs to be improved.

Fourth, after-sales service policy and network distribution

According to the official website of FAW Toyota, users who purchase Lingfang can enjoy 4 years and 100,000 kilometers of vehicle warranty, in terms of car purchase policy, users who buy Lingfang will enjoy the free basic maintenance warranty of 4 years and 100,000 kilometers of the whole series, the additional 8 years and 200,000 kilometers of free warranty of the dual engine version of the power battery, the 0 interest financial policy, the replacement gift of 5,000 yuan and other preferential policies.

After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the vehicle quality network, FAW Toyota currently has a total of 873 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government. Among them, guangdong, Fujian and Liaoning have a large number of dealers. Overall, FAW Toyota's dealer base and coverage in the joint venture brand performance is satisfactory.

summary

On the whole, faw Toyota Lingfang HARRIER comprehensive strength is relatively outstanding, of which, 2.0L power can fully meet our daily driving, and the addition of 2.5L oil-electric hybrid system has improved the fuel economy system, which also makes it occupy a certain advantage in the same level of opponents. In terms of configuration, Ling is also at the same level of mainstream in comparison with competing models, although there are advantages in details, but it will not have much impact on daily use. In addition, Lingfang HARRIER also has certain advantages in design and price, if you want to buy a cost-effective joint venture medium-sized SUV, FAW Toyota Lingbo HARRIER is indeed worth considering.