In the past few days, GAC Toyota Wesa, which has the title of "Highlander Brother", is being listed in a close gong and drum everywhere, as an important product of GAC Toyota, manufacturers naturally hope that this model can have a good start and good market performance. Because this year is the eighteenth year of Guangfeng's establishment, it is crucial at a time when Toyota Motor Manufacturing is in decline. In terms of sales, GAC Toyota's domestic sales in 2021 far exceed 800,000 vehicles, and their ambition this year is to challenge 1 million vehicles. This means that GAC Toyota not only needs more model investment, but also needs to make sufficient efforts in marketing and other aspects, so is it enough to have Highlander's younger brother Wei Sa?
The current models, Wessa and Lingfang, have undergone major changes from previous generations of cars, and are no longer the Lexus RX of the people's route. They are all from the RAV4 platform. The wesa models are 4780/1855/1660 mm in length, width and height, and the wheelbase is up to 2690 mm. In terms of size and price, Wesa is between Veranda and Highlander, and the size difference between Wissa and Wilanda is not large, and there is no obvious change in sitting in the car. It's a bit vague in terms of positioning. There is not much difference in space and power. Its excellent design and the delicate workmanship of the interior have become one of the selling points of Weisa.
The performance of Weisa in Japan and the United States can be said to be a big contrast. 74,575 units and 62,000 units were sold in 2021, respectively. Although the data perception is not large, the sales of new cars in the United States are about three times that of Japan for the whole year. It ranked 17th in the U.S. Mid-Level SUV Rankings. Ranked behind Ford Sharp and Hyundai Shengda. It can be seen from this that Toyota Wesa's sales in foreign countries are not particularly ideal, can Toyota Wesa, with design advantages, make waves in China? Judging from last year's sales, GAC Toyota's sales in the A-class SUV market suffered Waterloo. But it has achieved good results in the B-class market. This increased by 26.1% over the same period. The market share reached 9.9%. This also means that the consumer market has ushered in an upgrade.
Toyota Wesa is a joint venture 5-seater SUV model. The competition is still very big. The top ten models have their own unique advantages. For example, ModelY represents a representative member of the new energy family. Ashkenazi Tiguan L and Tanyue products performed evenly, and there were also large preferential margins. Oncovi has more choices in the car series, with two series to choose from, S and Plus; Guandao is the best of the five-seat SUV models; Chevrolet Explorer and Jetta VS7 are more cost-effective.
For Toyota Wesa, the newly listed models will not have a large preferential range in price, in addition to the appearance of a good design, power, technology and technology is not particularly eye-catching. It's a bit overshadowed. In particular, the entry-level model is only equipped with a 2.0-liter self-priming engine, and the maximum power is only 171PS. At a price of more than 200,000, this power is somewhat unwatchable.
Lingfang, which was listed first in the early stage, did not have good results, selling 3967 and 4924 vehicles in November and December 2021, respectively. In January 2022, there was a decline, with sales of only 3906 units. Its sister model, the Toyota Corolla, sold 4,155 units. I have to say that compared with FAW Toyota, GAC Toyota's brand influence is slightly insufficient. Domestic consumers are more rational in shopping. However, Wesa did not announce its sales in February, largely because the sales were too dismal.
In recent years, the quality of GAC Toyota has been declining, first of all, its popular model Camry has serious problems such as oil increase and oil emulsification. As a result, it was collectively complained about by consumers. GAC Toyota did not admit to this incident, and finally it was not resolved, followed by a serious setback and abnormal noise problem in the Ralink gearbox. It was met with a large number of complaints from car owners, and it was listed in the top few of the car complaint website for many months, but GAC Toyota did not respond positively, and the problem was lost. It's just that sales have been affected to some extent.
I have to say that good quality is still fundamental to the foothold in China. Since January last year, GAC Toyota has recalled 620,000 vehicles due to quality problems. From this data, it can be concluded that there are still many models that have more or less quality problems.
How popular the Guandao listing was back then, how lost weisa is today. Strong power, high technology and large space are what consumers want. Ignoring the core needs of consumers. In this era of inner volume, it is often swept away by big waves.
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