In 2004, coal boss Zhang Chi flew to Dubai to experience the "aristocratic life", spent 12 million yuan in 3 days, before leaving, a local aristocratic friend set up a banquet for him to feast, and inadvertently revealed during the banquet: "In Dubai, there are people worth more than 100 million, all of them are not aristocrats, because the real nobles have gone to the desert to plant trees."
Zhang Chi was born in a poor family in Datong, Shaanxi, dropped out of school at a young age to go out to work, and later through the introduction of the same villagers, went to the coal mine to dig coal, which completely changed his future life.
Zhang Chi knows that his culture is low, can only work hard to have a head day, treat the work very seriously, work for a few years to save some savings, happened to encounter the miner long low price to sell the mine, he borrowed debt to contract, just happened to catch up with the national welfare, the price of coal mines rose all the way up, Zhang Chi had the first bucket of gold, and then bought 5 mines, earning a lot of pots.
With the tension of money, he lives a life of spending money every day, and the warblers and swallows around him never stop, go out to pick up luxury cars, eat mountain treasures and seafood every day, and live a life of superiority.
But the material abundance did not bring much happiness to Zhang Chi, on the contrary, his heart felt extremely empty, due to the low culture, Zhang Chi was always easy to make jokes at the wine table, and everyone behind him joked that he was a rich "old hat".
Friends told Zhang Chi: Your ancestors are farmers, until your generation to get rich, lack of family cultural heritage, so others will look down on you, I suggest you go to Dubai to experience a real aristocratic life.
Coming to Dubai, Zhang Chi is still consistent in style, what expensive to buy, in just 3 days to spend 12 million, he triumphantly asked the people around him: "Now I can be considered an aristocrat!" The businessman patted his ass and echoed: "Boss Zhang, you are a real nobleman" What Zhang Chi didn't know was that this group of people just regarded him as a rich fool.
Before leaving, a local aristocratic friend set up a banquet for Zhang Chi, although Zhang Chi was worth more than 100 million, no one at the wine table except noble friends greeted Zhang Chi, so Zhang Chi asked: "As a nobleman, am I not worthy of a greeting from you?" As soon as the words stopped, there was laughter all around.
Zhang Chi angrily scolded: "You are so disrespectful to people! I spent so much money to let you see the joke?
Noble friends explained: In Dubai, even if you have a billion, you are an ordinary person, a real nobleman, who goes to the desert to plant trees for the benefit of society, rather than squandering like you, you are at best a local tycoon.
Zhang Chi suddenly realized that the real nobility was not material wealth, but people who knew how to use their abilities to benefit society and seek well-being for their children and grandchildren.
After returning to China, Zhang Chi asked the secretary to investigate where the soil desertification in the country is serious, it needs to be treated, and it can also grow cash crops, Zhang Chi knows that only by combining tree planting with sustainable economic development can we achieve win-win results in investment and return.
Only by ensuring that the investment of funds can produce economic benefits can we continuously lay the foundation for subsequent capital investment, after all, it is difficult for a woman to cook without rice, and her money will eventually be spent one day.
Soon, the secretary took a thick investigation report and happily told Zhang Chi: "Boss, this place is Ningxia Helan Mountain."
Subsequently, the secretary gave several reasons:
1. The environment of the Gobi Desert in Ningxia is harsh, there is no grass, the soil desertification is serious, and the wind and sand are raging.
2. The annual income of the people of Ningxia is less than 500 yuan, there is no road construction, no electricity, water difficulties, and living conditions are very bad.
3. Ningxia Helan Mountain and Bordeaux, France are located at the same latitude, where the temperature difference is large, the annual precipitation is small, and the gravel soil is rich in minerals, which is a rare golden area for viticulture.
Zhang Chi listened, not only can improve the problem of soil desertification, but also can grow grapes to produce economic benefits, but also improve the living standards of the people, three birds with one stone, Zhang Chi was excited, and ran to Ningxia without saying a word.
Zhang Chi, who had just arrived in Ningxia, although he had made the worst plans, but everything in front of him still shocked him, and the endless desert, the wind blowing, could not even open his eyes.
Zhang Chi made a mistake in his heart, can he still plant trees in such a place? The secretary told Zhang Chi that Ningxia is indeed a rare wine-growing ecological garden, whether it is sunshine or precipitation, humidity, etc., it is similar to Bordeaux, the famous wine town of France, and the wine produced here is world-class.
Looking at the hungry and cold people, Zhang Chi made a decision to contract 7,000 acres of Gobi Desert for 50 million yuan. He took off his suit, changed into rough clothes and rubber shoes, and recruited local workers for 80 yuan a day, a daily knot, and never defaulted.
There is no sowing, where there is harvest, where there is no toil, where there is success, where there is no tribulation, where there is glory, where there is no setback, where is there glory. Zhang Chi knows this truth very well, 8 years have passed, Zhang Chi has invested more than 600 million yuan before and after, although he did not earn a penny, but when Zhang Chi's first barrel of wine was opened, more than a dozen top sommeliers present gave a thumbs up: "Good wine."
At this moment, Zhang Chi was in tears, years of efforts finally ushered in the return, in order to open up the popularity, Zhang Chi continued to optimize the winemaking process, but also with Ningxia Helan Mountain wine to participate in the top foreign wine competition, stood out in hundreds of well-known wineries, won several gold medals, let the world remember that China also has "high-quality wine".
Nowadays, an endless stream of domestic and foreign orders poured into Ningxia, Ningxia has also changed from a desolate to an oasis, this purple fruit allows the people of Ningxia to realize the dream of getting rid of poverty and getting rich, and also allows Zhang Chi to win the respect of the villagers, and Zhang Chi has also realized the true meaning of "aristocratic life".
As the saying goes: "no wine is not a table", the New Year festival, how less to accompany the wine, there is red wine is feasting, there is red wine is the road is smooth, like to drink red wine friends, do not miss our domestic light - Ningxia Helan Mountain wine, single full, mellow taste, the price of 100 yuan is not lost to imported thousand yuan wine.
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Ningxia Helan Mountain high-end wine
