The 2021 auto market has come to an end, although SUV models are still hot, but according to the insurance data of compulsory insurance, the total sales of new cars last year reached 21.344 million units, an increase of 6.33% year-on-year, of which car sales were 10.224 million units, accounting for 47.9% of the annual sales, still dominating. Today, the professor will comment on the performance of various levels of cars in the market segment.
In the past, this level of fuel vehicles has been replaced by electric vehicles, Wuling Hongguang MINIEV won the sales championship with a monopolistic rhythm, with cumulative sales of nearly 400,000 vehicles throughout the year, and it is also the annual champion model of Chinese brand passenger cars, ranking 2nd to 11th in 10 cars combined to have Hongguang MINIEV more, which is 5 times that of the 2nd place.
Chery Ant and Changan Ben E-Star, ranked 2nd and 3rd, are early micro-electric vehicles that have accumulated enough word of mouth, and the price of both cars is medium, and the practicality and configuration are good.
Some time ago, the hot Euler black cat ranked 4th, which is not that its product strength is inferior to its opponents, on the contrary, the black cat's chassis has a cross-level performance, but the price is higher than the former, so it suffered a loss in sales.
The sales gap in the list has been widened from the 5th place Clavi CLEAR, which may be unfamiliar to some people, in fact, it is produced by SAIC Motor Group and is very popular in the surrounding area of Shanghai. In addition, there is Zhejiang's zero-run T03, this level of active and passive security configuration is the most complete only it, Jiangsu, Zhejiang and Shanghai are its main market.
The Reading mango from Shandong has the same self-research ability as Zero Run, and the cost performance is its killer skill, and it is also a new product to replace the local old scooter.
Sales of small cars have not been as large as before, mainly squeezed by the upper and lower levels of micro and compact cars.
Judging from the list, Honda's new Fit succeeded successfully, and it is also the latest fuel model that can be bought at this level. In addition, Toyota Honda has a two-car strategy, but the sales of Japanese models are more popular, such as the Fit is better than life, and the YARiS L Zhixuan is better than Vios.
It is not difficult to find that japanese cars have consolidated their position with reliable word of mouth, while volkswagen Polo, which fights alone, has suffered some losses. Hyundai Yuena as a Korean car can finally be ranked in this level, MINI as a luxury brand of boutique models, the average monthly sales of close to 1800 is not simple.
It is worth noting that the independent brand electric vehicles have gradually penetrated to this level, Euler Good Cat surpassed the traditional joint venture big brands Honda LIFE and Toyota Vios FS, and the "chip door" incident made its sales increase without falling, and the monthly sales in December exceeded 10,000 units.
After the launch of BYD Dolphin in August 2021, sales climbed month by month, achieving sales of more than 20,000 units in four months, and sales in December exceeded 8,000 units, and its market potential can be expected in the future.
Although in recent years, the compact cars of independent brands have blossomed, including Lynk & Co 03, Trumpchi Shadow Leopard, MG MG6, etc., which focus on young sports, as well as cost-effective BYD Qin family, Geely Xingrui, Baojun RC-5, etc., but only Changan Yidong, an old predecessor who relies on the price route, is on the top 10 list.
So the compact car is still the world of the joint venture brand, and even every year it is a few familiar faces. Nissan Xuanyi is a classic model and a new generation together, with annual sales of more than 500,000 vehicles, in fact, it is the same operation as the two-car strategy of Toyota Corolla and Leiling, Volkswagen Bora and Langyi.
And from the first 10 lists can see the United States Buick Yinglang is really rare, it has been relying on price for volume to maintain its own status, at this level there is up to 40,000 yuan or so of the discount is also no one, Yinglang is really using a 4-cylinder machine to sell 3 cylinders of price.
Honda's special models Ling Pai and Xiangyu brothers are not on the list, to know that its rear space is more spacious than the big brother Civic, it seems that there are many people who dislike the 3 cylinder and hybrid version of the price is not cheap.
And how to choose volkswagen Sagittarius and Honda Civic with higher prices and positioning is a clichéd topic, but this can clearly see the gap from the insurance evidence, and Civic is the only model in this class that can be listed as a major sport.
Therefore, comfort is the pursuit of the vast majority of people, and although the product strength of independent brands is not bad, the recognition needs to be improved, after all, the joint venture brand has been deeply cultivated for many years.
The first and second places are almost "ten thousand years" unchanged two Japanese players, the difference is that the luxury brand BMW 3 series climbed the position of the previous Nissan Tianlai, which also shows that the success of the new 3 series and the replacement of the natural sound is not as good as the previous representative.
Looking down, Tesla Model 3 ranked 5th as an electric vehicle, close to the number of Volkswagen Passat and Magotan, confirming the sentence that "electric vehicles only have Tesla and others". In addition, mercedes-benz C-class and Audi A4L, which are also luxury brands, are on the list, and BBA and Tesla continue to exert strength, which also shows that the people are getting richer.
The Toyota Asian Dragon, as a former American specialty model, has found a position in China and the only market after its failure. It is said that FAW Toyota intends to import the 16th-generation crown at the same time, which is larger than the Asian Dragon, but will you still like it when it becomes a precursor?
Friends who often pay attention to car information should know with their eyes closed that the top 3 at this level must be the top three BBA in Germany. Among them, the comprehensive product strength of BMW 5 Series is indeed reflected in sales, and the effect of BMW's compromise on comfort in recent years is obvious to all.
Taking advantage of the controversial appearance of the new Mercedes-Benz E-Class, the Audi A6L has successfully surpassed the E-Class with considerable discounts.
It is worth mentioning that rookie BYD Han surpassed Lexus ES and ranked 4th in the list, which is a historic breakthrough for Chinese brands, and Hongqi H9 also made the list, with annual insurance sales of 33,000 vehicles. It seems that Chinese brand C-class cars are gradually rising.
The benchmark of luxury cars is still the big brother Mercedes-Benz S-Class, the appearance of the new S-Class has been accepted for a long time now, and the interior is a huge improvement. In addition, mercedes-Benz Maybach S-Class sales are higher than Lexus LS, which once again proves that China is one of the most important markets for Maybach S-Class.
The traditional strong Audi A8 unexpectedly lost to the Porsche Panamera, although only more than 1,000 units, but each of them is a million-level car, it seems that many consumers of executive-level cars still have sports pursuits.
Mini car: independent brands occupy, Wuling Hongguang MINIEV is 5 times more than the second place
Small car: Honda's new Fit succeeded successfully, Toyota's twin-car strategy dominated the 2nd and 3rd places, and Euler's good cat and BYD Dolphin could be expected in the future
Compact cars: old faces occupy, and the recognition of independent brands needs to be improved
Medium-sized cars: Japanese brands are still leading, BMW 3 Series, Tesla Model 3 on the top
Medium and large cars: The German BBA continues to sit firmly, BYD Han surpasses the Lexus ES
Large cars: Porsche Panamera wins The Audi A8, Mercedes-Maybach S-Class wins Lexus LS