A few years ago, if there was a budget of more than 300,000 yuan, I believe that many people would first consider BBA, but with the continuous enhancement of the competitiveness of domestic car products, not only the traditional car industry has achieved rapid development, but also for the new forces of car manufacturing, it is a sudden and brilliant. Therefore, there are many more powerful players on the market, thus changing the consumption concept of the Chinese people, no longer excessively pursuing the so-called brand value, but paying more attention to the real experience. In this way, the domestic automobile market has another scene, even if it is a domestic car priced at more than 300,000, it can also have a fiery performance. For example, the next model, it can be said to be listed as a "hit", with a speed of 6.5 seconds, a range of 1080km, and a single monthly sales of bicycles reaching about 3.86 billion yuan, or the sales champion of the same level.
In fact, it is the ideal ONE of the 2021 model, the guidance price is 349,800 yuan, which belongs to the category of new energy, positioned as a medium and large luxury SUV, and has been sitting on the throne of the same level of sales champion for many months. In December last year, 14,087 units were sold in a single month, and in the past March, even in the off-season, it also won orders for 11,034 units, so it calculated that it achieved sales of about 3.86 billion yuan in a single month. Some people may ask, why is it so popular? The specific advantages are analyzed as follows:
First, a model for family cars
For the ideal ONE, it has a length of 5030mm, a width of 1960mm and a wheelbase of 2935mm. From the parameter point of view, has been comparable to audi Q7, the car uses 2 + 2 + 2 6 seat layout, the front two rows can get 4 completely independent seats, and in the seat filling, leather and headrest and other aspects of the material, have worked hard, not only sit up soft and comfortable, but also the blessing of intelligent luxury configuration, such as the second row of seats, in addition to electric adjustment, but also equipped with heating, massage and other functions, very suitable for 4 to 6 people to use, especially on the old, under the small, Some three generations of family members. However, if you choose the BBA Mercedes-Benz GLC or BMW X3, the price is more expensive, in terms of comfort and practicality, obviously slightly inferior, so the ideal ONE will be very popular in the domestic market.
Second, congenital structural advantages
At present, the fuel price is too high, making the travel cost of pure fuel models increase, and for pure electric models, many people sometimes have no time, do not care about charging, and there is still endurance anxiety. For the ideal ONE, because it is a pure electric model with a range extender, it can be said that it combines the advantages of pure fuel and pure trams, for example, usually in the city, users can use pure electric mode, the endurance is 188km, enough for daily use, at this time it is like a pure electric vehicle, calculated down to 1km is only 3 mao 6. Compared to fuel vehicles, it saves several times the cost. If there is occasionally no time to recharge, it does not affect travel, because its engine can generate electricity by consuming fuel.
In the state of full oil and full power, not only the comprehensive fuel consumption is only 6.05L, but also can obtain a long endurance of 1080km, even if it is a long run, there is no charging pile, you can directly refuel, there is no endurance anxiety at all. It is equipped with dual motors front and rear, which can output up to 333 horsepower and has a peak torque of 455N·m. The acceleration from 0-100km is only 6.5 seconds. For Mercedes-Benz GRC, even if it is priced at 476,800 yuan of top-end models, not only 0-100km acceleration takes 6.9 seconds, and the theoretical fuel consumption reaches 8.7L, and the actual drive down, conservative should also be above 10L, after comparison, which is weak and strong, everyone has their own arbitration.
Third, strong luxury attributes
For BBA models, whether it is Mercedes-Benz GRC or BMW X3, although they belong to the first-line luxury brands, in my opinion, their so-called luxury is more inclined to the positioning and value of the brand. For the ideal ONE, it is more focused on the luxury of the product itself to create, when sitting in its cockpit, there will be a dizzying feeling, the first thing that comes into view is the Dalian screen that runs through the entire center console, not only has a full LCD instrument, a 16.2-inch central control screen, and even gives the co-driver a unique "queen screen", at the same time, there is a touch panel below, so that the entire center console is almost all covered by the screen, creating a strong scientific and technological atmosphere.
Of course, in addition to the visible configuration, in terms of luxury and comfort, it also has a lot of features, for example, it is equipped with soft and hard adjustable suspension, 360-degree panoramic images, open panoramic sunroof, front seat ventilation, heating, massage, second row seat heating, massage, and 12 numbers of branded audio. Compared to the BBA at this price point, it is not only more functional, but also more comfortable.
Fourth, ensure that the family travels safely
As a means of transportation for young and old, I believe that many people are cautious about safety before buying a car. Therefore, whether it is active safety or passive safety, it must be considered thoroughly. For the Mercedes-Benz GLC, its more than 470,000 models have only given L2-level driving assistance, which is obviously not generous enough. The ideal ONE is not only equipped with 7 airbags and L2 level driving assistance, but also has more configurations such as collision alarm, active braking, automatic lane change assist and so on compared to Mercedes-Benz's GLC. Perhaps some netizens also know that in January this year, Ideal ONE participated in a PK, and in the test covering hundreds of AEB (active safety technology) models, it became famous in one fell swoop and won the first place. As a result, it has become the third automobile brand in the world with complete NOA and AEB full-stack self-development capabilities.
The focus is on the last:
Through the introduction, it is not difficult to find that the reason why the ideal ONE is listed as a "hit" is not only related to its 6.5 seconds to break the hundred, endurance of 1080km, and its all-round luxury attributes, as well as the world's leading security technology, have fully demonstrated their own strength and sincerity, so, although it has a high price of 349,800 yuan, but compared with the BBA, it will feel more affordable, it is no wonder that its single model, single month sales have won about 3.86 billion yuan in sales, and sit firmly in the same level of sales champion throne. So, for the ideal ONE, if compared with the Ashkenazi BBA, how would you choose?