A few days ago, some media reported that the results of Tesla's lawsuit against the reputation infringement of a driver of a driving platform have been announced. According to the exposed civil judgment, within ten days from the effective date of the judgment, the driver of the driving platform needs to publicly apologize to the plaintiff Tesla on social platforms including "Douyin", and compensate the latter for economic losses and reasonable expenses for rights protection totaling 20,000 yuan. If the parties are not satisfied with the judgment, they may file an appeal with the court within 15 days of the service of the judgment.
It is understood that on April 20, 2021, the chauffeurs of the Changsha Shenzhou Proxy Driving and Micro-Driving Platform produced a large advertisement and posted it in the local commercial center. In the advertisement, the words "Tesla NO for you to drive", "Tesla brake quality problem" and other words are extremely eye-catching. Judging from the time node, the advertisement appeared shortly after the "rights protection" incident at the Shanghai Auto Show.
Tesla believes that in the absence of authoritative agency testing and official notification, tesla "brake failure" is directly used as propaganda, so that netizens have misunderstood Tesla and caused a negative impact on the brand image, so Tesla decided to sue the driver.
It is worth mentioning that this is not the first time that Tesla has won a dispute over the right to reputation. According to the information previously exposed, the results of the first instance trial of the tesla and a car owner's reputation dispute case were officially announced in September 2021, and the owner was sentenced to apologize to Tesla and pay compensation of 50,000 yuan.
Although Tesla experienced a serious crisis of public opinion last year, this did not hinder its pace of progress in the market. According to the data of the Association of Automobiles, the cumulative sales of Tesla Model 3 in 2021 reached 150,890 units, an increase of 9.8% year-on-year; while the annual sales of Tesla Model Y reached 169853 units, successfully winning the annual sales championship in the high-end SUV market.
Today, Tesla's products continue to be sought after by Chinese consumers. The author learned from Tesla China's official website that the current expected delivery cycle of the domestic Tesla Model 3 and Model Y is 12 to 16 weeks, that is, consumers now need to pick up the car after 3 months.