~~Click on the blue word to pay attention to this public number with depth and temperature~~
Since its debut at the Guangzhou Auto Show in November 2016, Weipai has gone through the first 5 years, how to find its new coordinates in the industry changes of intelligence and electrification?
With the division of brands by category, the Great Wall has successively launched brands such as tanks and salons, will wei pai's position in the Great Wall change?
In addition to the coffee series models, what other product plans does Weipai have in the future? ......
With these questions in mind, on the occasion of the launch of mocha DHT-PHEV on January 14, I had a long talk with Weipai CEO Li Ruifeng.
On the same day, Weipai released the new category of "0 Anxiety Intelligent Electric" and the first model of mocha DHT-PHEV under the new category, and announced that its pre-price is 299,000 yuan (two-wheel drive) and 315,000 yuan (four-wheel drive). The next day, the Wei brand user fan festival with the theme of "super call really understand you" was held, and the new car machine image of "Xiao Wei Classmate 2.0" was launched, the intelligent car control watch co-created with users, the establishment of the "Wei Dimension Space Station" and the announcement of the construction of a real To C user experience model.
"Starting from mocha DHT-PHEV, Weipai has entered a new stage of development." Li Ruifeng said that at the beginning of its establishment, as China's first high-end brand to make an upward breakthrough, Weipai's mission at that time was to end the era of huge profits of domestic joint venture brands and luxury brands, so that consumers could buy better products at lower prices. Today, the mission of strangling the joint venture brand has been completed, so from 2019, Weipai has begun to think about how to develop in the future.
If you continue on the original track, it is difficult to have a big breakthrough. But the process of switching tracks is bound to be painful.
In Li Ruifeng's view, in the long run, doing a brand cannot be considered a temporary gain or loss. Since the beginning of this year, Weipai has clearly defined the new track of intelligent and new energy through the two core advantages of intelligence and intelligent DHT.
Wei Jianjun, chairman of Great Wall Motors, also made it very clear that Great Wall Motors has given the best technology to Weipai, intelligent and intelligent DHT, which have overwhelming advantages over competitors and will help Weipai become the first independent luxury brand in China to transform to intelligent new energy.
Mocha DHT-PHEV has three leading edges
As the first model of the new category of "0 Anxiety Intelligent Electric", mocha DHT-PHEV is equipped with a highly integrated DHT gearbox, with two gears and EV, parallel, series, direct drive four corresponding to different speed ranges, not only has the WLTC up to 204km cruising range, in the NEDC working conditions can reach 247km, full fuel and full power to run 1000km without pressure.
This solves the range anxiety and charging anxiety of electric vehicles. At the same time, it can save daily use costs and enjoy the policy advantages of new energy vehicles such as unlimited license plates and unlimited numbers.
Li Ruifeng said that the transformation of the entire automotive industry to intelligence and new energy is already the trend of the times, but most of the PHEV models currently on sale in the market are only between 50 and 100km, while the daily travel mileage of these major cities in beijing, Shanghai, Guangzhou, and Shenzhen is about 38km, and it is nearly 190km a week. That is to say, the mainstream PHEV models on the market currently have to charge three or five times a week, which is a very troublesome thing for users, and it is still impossible to get rid of charging anxiety.
The actual endurance of the MOCHA DHT-PHEV up to 204km can basically meet the needs of a week or even two weeks when traveling in the city. At the same time, when traveling during the small long holiday, you can also willfully rush to the mountains and seas to avoid the painful situation of "charging for one hour and queuing for three hours" of pure trams.
However, long battery life and zero anxiety are only one of the advantages of Mocha DHT-PHEV. The second advantage lies in the high-end intelligent driving functions such as noH intelligent pilot assistance installed in the whole series. This is a high-speed intelligent pilot assistance driving system created by Weipai and The Wisdom Walk, combined with China's road environment, which is committed to making high-speed driving safer and more reliable.
It deeply integrates the car navigation system, high-precision map and HWA high-speed driving assistance, which can realize intelligent pilot assistance from point A to point B based on the navigation route set by the user within the scope covered by the high-speed and urban expressway high-precision maps.
NOH intelligent pilot assistance can assist drivers to safely avoid, change lanes to overtake, intelligently control the speed and distance in front of the car, and can realize the functions of intelligently leading up and down ramps, lane change protection, avoiding sink entrances, switching high/expressways and intelligent avoidance of large vehicles, and can also intelligently follow the navigation route according to the road speed limit. It is reported that the feature will also be updated by OTA in the last two months.
"User safety-oriented, as well as having the ability to grow, to provide users with a better driving assistance experience, is the most basic concept in the field of intelligent driving assistance." Li Ruifeng said.
In terms of intelligent cockpit, the newly released XiaoWei classmate 2.0 new car machine image with an anthropomorphic image has expressions and actions, which has become a perceptible image of communication between the brand and the user, and can fully sensory insight into the needs of users. In addition, it will use cloud speech synthesis technology based on Microsoft's deep neural network, getting rid of the cold machine tone, and the sound is naturally warm, bringing users a more intimate interactive experience.
At the same time, the new image of Xiao Wei 2.0 has also been fully upgraded in function. It enables 20 seconds of continuous dialogue, an unprecedented range of control, and in addition to increasing vehicle interaction, it can also be used to switch driving modes, activate automatic parking and other functions. At present, there are 14 vehicle designs and vehicle control capabilities that can be controlled by voice. In addition, it also unlocks the "visible can speak" function, in the vehicle settings interface, without waking up to directly say the content displayed in the interface, you can achieve voice control, to simplify.
To put it simply, benchmarking the Xiaopeng P7 in intelligent driving assistance and the ideal ONE in the intelligent cockpit is the ambition of Mocha DHT-PHEV.
The third major product advantage of the MOCHA DHT-PHEV is the high-performance electric four-wheel drive system with zero hundred acceleration of only 4.8 seconds, with a maximum power of 355 kW and a maximum torque of 762 N·m. In comparison, the ideal ONE's 0-100 km/h acceleration time is 6.5 seconds. Whether it is the actual measurement results or from the official data, the Mocha DHT-PHEV has surpassed the ideal ONE in terms of power, endurance or fuel consumption, and has advantages over luxury electric vehicles such as Mercedes-Benz EQC and BMW iX3.
In Wei Jianjun's view, the strength of Mocha DHT-PHEV is enough to beat competitors in a second. However, how to make users better perceive that the current ability of Great Wall Motors in brand and user operation is not as good as that of its competitors.
Of course, there is also a problem that has to be faced, the Mocha DHT-PHEV is a five-seater car, while the ideal ONE and NIO ES8 are six/seven-seater cars, and the two face not exactly the same user group.
Therefore, how to tap the user groups and needs of large five-seater cars, so that more users who originally purchased BBA will turn to buy more advanced mocha DHT-PHEV is the opportunity and challenge of Weipai in the next stage.
The renewed Wei still has a bunch of "good cards" in his hand
Li Ruifeng revealed that with the listing of Mocha DHT-PHEV, the next wei brand including latte, Macchiato and other Wei brand series will launch PHEV versions, fully entering a new era of intelligent DHT.
In addition to the renewal of the coffee series models, 2022 is also a big year for Wei brand products. The first is the wei brand's new generation of intelligent retro tide driving "fulfilling the dream". Since its global debut at the Chengdu Auto Show, "Dream Fulfillment" has attracted much attention with its unique retro shape, becoming a model of the deep integration of retro classics and modern technology, and is also the crystallization of user co-creation.
In Li Ruifeng's view, in the context of China's consumption upgrading, the post-85s, post-90s and even post-00s have gradually become the mainstream consumer groups, and the core demands of car purchase have gradually evolved from large space and practicality to the needs of culture, style and taste. They value the connotation of "trend" more than the appearance of impetuousness, and they are the trendsetters of this era. And this attitude of not compromising and not following the trend is not only the universal background and core connotation of the hipsters, but also the unique characteristics of Wei Pai's "dream fulfillment".
It is reported that "Dream Fulfillment" will be listed within the year, and more series of models will be launched in the future.
"Although the size of the category segment will not be too large, it is better than no competitors, and our share is 100%." Wei Jianjun said.
At the same time, Weipai will also launch a new 6/7-seat medium and large SUV, which is truly benchmarked against models such as the ideal ONE, Weilai ES8 and Highlander. This model will be launched within the year, becoming the most powerful model of Weipai and enhancing brand power. In addition, Weipai will also launch a high-end home MPV model, this market can be said to have just started, the future market prospects are very broad.
"All of these new cars will achieve the goal of conquering the high-end new energy market with core technology through high-end intelligent driving assistance such as long-lasting intelligent DHT PHEV architecture + NOH, and at the same time achieve the ultimate sense of luxury of the product." Li Ruifeng said.
If in the past two years, Weipai's downturn is due to the lack of new models, and it is also in the preparation stage of entering a new track, starting from the Mocha DHT-PHEV, Weipai can be said to have entered a new stage of development. At this stage, the user's cognition has been baptized by electrification and intelligence, and it is hoped that what can be purchased is a model that is smart enough and fuel-saving, while without mileage and charging anxiety.
Therefore, at present, the industry has basically formed a consensus, before the pure electric technology has a fundamental breakthrough, PHEV will become the best choice for current users, but also the optimal solution for the automotive industry. Whoever can occupy the technological commanding heights of PHEV will be able to win the next 5 to 10 years.
epilogue
Frankly speaking, as the first Chinese brand focusing on luxury, Wei Pai has not been easy to walk in the past 5 years or so, which is inseparable from the development of the entire market environment and Chinese brands.
Nowadays, under the background of the double improvement of China's brand market share and brand power, Weipai has established new categories and opened up new blue oceans with the "unique secrets" of intelligent and intelligent DHT, occupying the two most core tracks of Chinese automobiles, and with the breakthrough of core technology, the competition will go straight into the hinterland of the joint venture, and once again stand at the forefront of the Chinese automobile brand challenge joint venture brand.
In this sense, the great era belonging to Wei Pai has just begun.