Mocha DHT-PHEV This car has a high degree of attention, in addition to the identity of the first model of the Weipai 0 anxiety intelligent electric category, there are also Weipai CEO Li Ruifeng at the new car conference on March 1 to throw out "DHT mixed connection can achieve 'Wei Xiaoli' and other remarks" and so on.
The above two points made Mocha DHT-PHEV instantly appear on the front page headlines and hot search lists, and caused great controversy and discussion on major information platforms and short video social media. Coupled with the fact that Li Ruifeng opened Weibo on February 28, the discussion with netizens was very active, which boosted the market heat of Mocha DHT-PHEV.
Some people questioned, why did Wei Pai and Li Ruifeng seem to be a little anxious? In fact, for me who has witnessed the development of Great Wall Motors in recent years, especially the weipai from scratch and now on such a scale, I understand this kind of move of Weipai and Li Ruifeng.
To put it bluntly, just like a bully, the knowledge reserve is no problem, and the academic performance of each subject is also very good, but it is not good to play well during the exam. Coupled with the ardent hope of "big parent" Wei Jianjun, jackie chan, it is inevitable that whoever becomes a brand trader will inevitably have anxiety in his heart.
No, in the March SUV retail sales ranking recently released by the Association of Passenger Vehicles, mocha DHT-PHEV only sold 519 units, ranking 175th on the list, only better than the veranda high-performance version that can also be green card.
In contrast, Moka DHT-PHEV has always wanted to benchmark the ideal ONE, and the retail sales in March exceeded 10,000 units, soaring to 11,034 units, and the gap between the two does not seem to be generally large.
To be honest, for the respective sales of these two cars, I personally think it should be turned over, because the mocha DHT-PHEV this car product force is really quite strong, to luxury and luxury, to configure and configure, to have technology and technology, to have technology, to have feelings and feelings, how can it be the ideal ONE this recruit egg to throw off such a big gap?
As the title of the article questions, behind the monthly sales of green brand mochas of only 519 units, there is a problem that makes us wonder, obviously this car is very capable, why is the thunder and rain small, mixed or poor?
Some people say that the positioning of the ideal ONE is accurate, the successful card slot of the big six-seat daddy car, coupled with the media label effect of the founder Li Xiang, who knows how to please consumers, these are the reasons why the ideal ONE has become a dark horse.
It is also said that the Great Wall's lemon hybrid DHT system looks very good, the engine and two electric motors are connected by a parallel shaft 2-speed reduction mechanism, and the power output between different components is adjusted by the clutch. But the current shortcoming is that the market experience is still relatively small, consumers are worried about whether they will become the guinea pigs of the test, after all, those who buy the VV series have already faced the fate of car suspension.
It is difficult to say who is right and who is wrong from two points of view, depending on what angle you stand in. At present, it is certain that the MOCHA DHT-PHEV, which was launched on March 1, only sold 519 units in the first full month of March, and the results are indeed not good.
But a fact that cannot be ignored, the domestic epidemic in March was spread at many points, coupled with the chip shortage crisis that broke out last year, has not stopped, and the Mocha DHT-PHEV has just been listed, which is equivalent to the bullet just out of the chamber, and it has not flown for a long time.
Don't forget, when the ideal ONE debuted that year, it was not a hit, and even at the beginning there was a crisis of trust because of the retention rate, when many people in the industry predicted that the market for the car would be very bleak.
Unexpectedly, the ideal ONE slowly gained a foothold in the market, and even the momentum is getting better and better, which is simply the epitome of the slow-heat player. So, we might as well give Mocha DHT-PHEV a little more time, maybe half a year, maybe a year, and then maybe it's really uneven to give us a surprise.