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Speed Depth Attitude
Introduction |
2022/01/18
In 2022, it is time for the entire new energy industry to re-understand zero running...
Reporter 丨 Cui Liwen
Responsible editor 丨 Luo Chao
Editor 丨Zhu Jinbin
When the tide of electrification and transformation rushes in, in a new track, change and elimination have become the most profound keywords at present. Many times, opportunities and risks often exist at the same time. It is precisely because of this that a group of "lone braves" who took the lead in attacking were created.
"In 2021, for the first time, we let the industry feel our acceleration."
As a typical representative of this, at the end of last year, zero-running cars ushered in the sixth anniversary of the brand's founding. Zhu Jiangming, as the founder and chairman, released an open letter to everyone.
Indeed, standing at this particular juncture of the moment, looking back at the road traveled. If in the previous five years, the new force was more about learning how to adapt to the rules of this new track, and it was inevitable to pay tuition and even be criticized, then the end of 2021 finally gained a foothold.
As an argument, judging from the official annual results, a total of 43,121 new cars were delivered. December deliveries hit another record high of 7,807 units, up 39% month-on-month and 368% year-on-year.
Obviously, data doesn't lie. When there is a certain amount of change as a support, zero run smoothly into the enterprise level to try to pursue a greater qualitative change process. Looking deeper from this, the success is not accidental, and the reason for occupying a large proportion is related to the rise of the pure electric car "Zero Run T03" launched by it.
More boutique, higher match, more intelligent
It must be admitted that for all the car companies in China's new energy market, the present is undoubtedly the best era.
In the past year, China's retail sales of new energy vehicles have reached 2.989 million units, an increase of 169.1% year-on-year. In December, the domestic retail penetration rate of new energy vehicles was 22.6%, and the penetration rate of January-December was 14.8%, which was significantly higher than the penetration rate of 5.8% in 2020.
Sufficiently broad sample capacity, step by step climbing user acceptance, and then spawned a "vent". As long as the sense of smell is keen, and then grasp, you can reap far more dividends than you think.
Because of this, as a bystander, we have witnessed the hot sales of many pure electric cars such as Wuling Hongguang MINIEV, Euler White Cat, Changan BenBEN EV, Chery eQ, etc., and the overall scene is thriving.
But the doubts immediately appeared: the pure electric car plate, seemingly like easy to touch the "honey", but from beginning to end due to the limitations of product positioning, once the main engine factory placed too much center of gravity here, it is easy to fall into the "low-end route" of the strange circle. And limited by the cost constraints, it is also more unfavorable to the self-research of the auxiliary driving system, the intelligent cockpit and even the whole vehicle three electricity.
It is undeniable that many of the above products are located in the terminal, or rely on extremely low prices to attract potential customers. In the long run, when the dividend gradually fades, it will inevitably be eaten back.
In contrast, the zero-run T03 takes a completely different path, "more boutique, more high-end, more intelligent, and the most prominent comprehensive strength in the same level." Because it knows deeply that only in this way can it establish its own "moat".
At this moment, with the arrival of the 2022 zero-run T03, this new force is undoubtedly more determined to build cars. Specifically, compared with the old models, the former will upgrade the ESC system, voice recognition control, reversing image, EPB electronic parking, Autohold, uphill assist and 15-inch aluminum alloy wheels to the standard of the whole series.
In terms of power, in addition to the 55kW electric drive system in the Liuli version, the other four models are equipped with 80kW self-developed electric drive system, the maximum torque is 158N·m, the system work efficiency is 92.6%, and the acceleration time of 0-50km/h takes only 4 seconds.
In terms of battery life, the 2022 zero-run T03 is equipped with a high-performance lithium iron phosphate battery, NEDC comprehensive endurance of up to 403km, pack energy density of 136.6Wh/kg, with energy recovery system, most conditions can achieve single pedal control, can increase the cruising range of 15-25%.
As for the intelligence that users are more concerned about, the whole vehicle has a "3 camera + 1 mmwave radar + 11 ultrasonic radar" hardware foundation, and is equipped with Leap Pilot 2.0 intelligent driver assistance system, which can realize 10 L2-level intelligent driving assistance functions such as ACC adaptive cruise, face recognition start, and automatic parking.
It is equipped with iFLYTEK 3.0 voice system, which can wake up communication, navigation, vehicle control, multimedia, etc., and support mobile APP remote control and vehicle OTA upgrade.
It can be said that after the renewal and upgrade, the zero-run T03 has shown a more powerful appearance, which also prompts it to have the confidence to set the price range at 689-8.49 million, higher than the competitors of the same level.
At this point, the outside world may question whether the practices and strategies of others are too radical. Are consumers really willing to pay for a slightly "expensive" pure electric car?
In 2021, the cumulative order volume of zero-run T03 exceeded 50,000 units, the cumulative delivery of 38,463 vehicles, and the delivery volume reached 5,627 units in December, which has become the most powerful proof and response.
"I don't think the T03 is expensive, but I think Zero Run really understands what consumers need to buy such a pure electric car for urban transportation." Being able to plug so many functions within 80,000 yuan, I doubt whether this new force can make money. ”
The recognition of their own car owners undoubtedly makes Zero Run very pleased. What T03 is doing is exactly what others dare not try.
Zero-run car building logic
"In this world, there is nothing great that can be achieved overnight, and some are just opportunities and futures that are constantly working hard and finally winning."
At this moment, when the base of China's new energy market is still rapidly expanding, the surge in terminal competitive pressure is inevitable. Traditional independent brands, joint venture brands, new forces to build cars, under the multi-party scuffle, the pattern is still becoming more and more confusing, no one can easily get the "final" ticket.
So at the end of the open letter, Zhu Jiangming wrote: "We must see the cold truth under the overall prosperity: the future is infinitely beautiful, but the final game seats are limited." "To put it bluntly, the vast majority of brands will wither away in this wonderful era, do not want to be eliminated, and can only continue to accelerate on the track."
In the new year, Zhu Jiangming hopes to run zero, and it is time to take the initiative to rush out and join the chong championship group. And I hope that all colleagues in technology research and development, manufacturing, and marketing can shine and heat up as much as possible.
In my eyes, what can really give him confidence is the zero-run T03 plus the follow-up zero-run C11, which has become a "hit" after successive listings, and has received flowers and applause. Behind the increasingly good performance, it is still inseparable from the car-making logic of this new force.
"Zero Run hopes to create luxury cars that people across the country can afford."
In fact, in an exclusive interview after the 2.0 strategy conference held in July last year, Zhu Jiangming talked about this issue. And very directly said: "Only by serving the people, everyone will buy zero sports cars, zero running can make more money, and get more dividends in the industry." ”
In other words, in the price range that is as sincere as possible, providing users with the most or even full experience is what zero-run cars are doing. At the same time, the most powerful support for this must be the "global self-research" road that it has unswervingly embarked on since the beginning of the establishment of the brand.
Readers familiar with this new force may know that there is such a parts gallery in the headquarters building of Zero Run. From the core components such as powertrain, battery Pack and electronic control system, intelligent driving system, intelligent network connection system, to front and rear LED lights, front and rear millimeter wave radar are independently designed and developed. Such research and development capabilities are currently few in the domestic brands that can be compared.
Backed by the security "giant" Dahua, it has also made zero runs in the chip field. At present, it has released a completely self-developed autonomous driving chip - Lingxin 01.
Through PCIE cascading technology, multi-chip combination can be realized to form a computing platform, provide AI computing power, support access to 12 cameras to achieve 360 ° panoramic surround view, automatic parking, ADAS domain control and nearly L3 level of automatic driving functions, and successfully "get on the car" zero-run C11.
In June last year, in the Google Waymo 2021 Autonomous Driving Algorithm Challenge, the zero-run algorithm team won the first place in the 2D Actual Measurement Challenge. In November last year, the zero-run C11 water-cooled electric drive assembly was also awarded the "Heart of China" 2021 Top Ten New Energy Vehicle Power System.
Obviously, adhering to the "global self-research", zero running has finally ushered in the harvest season, which also makes it more relaxed in the process of car building. Even if you pay the price of losing a little initial speed in the initial stage, you end up with a long-standing acceleration. The synergy of financing, manufacturing and marketing has also made this new force that has just celebrated its birthday gradually grow up.
"Someone said to me 6 years ago, you don't understand why you come to build a car? 3 years ago, someone said to me, you can't live for a year, and many people don't expect zero to survive. Not optimistic, because we do not understand; not optimistic, but also let us have the opportunity to work hard to develop silently. ”
At the end of the article, I want to say that as a so-called "layman", Zhu Jiangming has given everything he has to run for zero, and the balance of victory is gradually tilting towards him. The Zero-Run T03, Zero-Run C11, and the many new cars that follow are like weights pressed on the balance.
| Cui Liwen |
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