According to a report by the China Times on January 16, after the subsidy for new energy vehicles declined, the new energy automobile industry quickly surged a wave of price increases.
Recently, the "China Times" reporter found in the visit that some new energy models have quietly increased prices, including Tesla, Xiaopeng Motors, GAC AION S Plus, Volkswagen's ID.6 CROZZ and ID.4 CROZZ and other new energy models have announced price increases. The price increase ranges from a few thousand yuan to tens of thousands of yuan.
On January 11, Xiaopeng officially announced the adjusted price of all models. Xiaopeng P7 rose by 4300-5900 yuan, and the price after the latest subsidy was 224,200-409,900 yuan; Xiaopeng P5 rose from the original 157,900-223,900 to 162,700-229,300, and the whole series rose by 4800-5400 yuan. The manufacturer's guidance price has also been raised after the subsidy of Nezha U and Nezha V models. Among them, some models of Nezha U were raised by 3000-5000 yuan, and some models of Nezha V were raised by 2000 yuan. Nezha V Pro Long Endurance Smart Edition and Long Endurance Smart Enjoyment Edition have both been raised by 2,000 yuan.
Ideal Car does not enjoy subsidies and does not raise prices because the price of Ideal ONE exceeds 300,000 yuan. However, its official APP shows that from February 1, the rights and interests of the first owner of the three electric and extended range system life warranties will be cancelled to 8 years or 120,000 kilometers.
To be honest, seeing the price increase of various new energy vehicle brands, many people will feel that this is a expected thing, before we said that the subsidy decline, in fact, we have predicted that the price increase of this matter is already the trend of the times, so how should we analyze it?
First of all, from the current stage of development of the new energy automobile industry, the development of the new energy automobile industry to this stage, the price increase is already inevitable, after all, for the current new energy automobile enterprises, in the case of large-scale subsidies, want to maintain their sustainable operating ability, to ensure the stability of their own profit level and cash flow, price increase is the inevitable trend, so in this context, there is Tesla to take the lead in the price increase of this phenomenon, Many new energy automobile companies have simply increased prices along with them. This is the inevitable result and inevitable trend of the current development of the entire industry to a certain stage.
Secondly, from the perspective of the entire market, although this price increase is a trend of industrial development, it is not a good thing, why do you say so? Because the reason why the new energy vehicles themselves sold well before, on the one hand, is because the new energy vehicles do have advantages, for example, compared to refueling, charging is undoubtedly a cheaper thing, on the other hand, there are a large number of subsidies under the blessing, new energy vehicles have more price advantages than traditional fuel vehicles. However, in the context of the current subsidy decline, new energy vehicles are still rising in price, which is actually consuming their own advantages, after all, the retention rate of new energy vehicles themselves is relatively low, and it is difficult to achieve value preservation and appreciation when buying new energy vehicles, so new energy vehicles are often purchased for use, if this time and then large-scale price increases, it is actually not conducive to the development of the new energy automobile industry.
Third, for the current major new energy automobile companies, is a dilemma, the price increase will actually lead to the loss of their own market competitive advantage, resulting in consumers more and more unwilling to buy new energy vehicles, but do not increase the price of their own to bear more cost pressure, for the current new energy automobile enterprises that do not make much money, it is a huge burden, in fact, for the current new energy automobile enterprises, the most important thing to do is to see if they can improve their efficiency, To enhance the ability of their own market development, only by improving efficiency to reduce costs and make new energy vehicle products more competitive in the market may be what the current new energy automobile industry must do.