Benchmark tesla, Porsche's new energy vehicle luxury brand officially "hand in hand" Qingdao.
On January 17, Huaren Express officially signed a cooperation agreement with Qingdao To set up a Chinese headquarters in Qingdao, build a world-class R&D technology center for the world, and establish Gaohe Automobile Sales and Service Corporation. Qingdao will give full support to the development of Chinese Express.
The new energy vehicle industry chain is long, the degree of relevance is high, the employment is wide, and the consumption is large, especially the landing of leading projects, which is conducive to promoting the adjustment of the industrial structure of the entire city, taking the project as the center and forming a 100-billion-level industrial cluster.
The new energy automobile industry "comes with its own halo", making it one of the phenomenal tracks in recent years, and becoming a hot spot for capital chasing and urban competition.
Qingdao clearly regards new energy vehicles as the commanding heights of the high-tech industry, accelerates the development of the new energy automobile industry cluster, and makes new energy vehicles an important industrial sector supporting Qingdao's future development.
On the surging new energy vehicle track, the rapid expansion of "new forces" such as Weilai, Ideal, and Xiaopeng is dazzling. Among these "new forces", the Chinese Express Gaohe Automobile, which benchmarks Tesla and Porsche, has become a rising star.
As an innovative technology company focusing on the future intelligent transportation industry, Huaren Express has built an international team of more than 4,000 people with rich experience in the automotive industry and breakthrough innovative thinking, and the China headquarters has formed a R&D strength matrix with Shanghai Operation Center, Yancheng Gaohe City Boutique Factory, Beijing Digital Capability Center, Chengdu Software Center, Japan (Tokyo) Forward-looking R&D Center as the ability nodes, and developed epoch-making intelligent electric vehicles through the global layout of integrating the most advanced resources. Build China's most high-end new energy intelligent vehicle brand. Its HiPhi X successfully won more than 500,000 luxury brand electric vehicle monthly sales in December 2021 and sales in the second half of 2021.
The cooperation between Qingdao and Huaren Express has filled the gap of Qingdao's lack of high-end automobile headquarters enterprises, marking another key step in lengthening the industrial chain of new energy vehicles, which will inject new and powerful impetus into the high-quality development of Qingdao's new energy automobile industry and enhance Qingdao's weight in the national new energy vehicle map.
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"Holding hands"
Just over 4 years after its establishment, it ranked first in sales of more than 500,000 luxury brand electric vehicles in September 2021, and the performance of Porsche Taycan is enough to explain the strength of Gaohe Automobile.
In October 2018, Huaren Express released the Gaohe automobile brand, and the first model, HiPhi X, was launched in May 2021, surpassing the Porsche Taycan in September of that year to win the first place in the domestic luxury brand electric vehicle sales list of more than 500,000 yuan.
On November 6, 2021, Gaohe Automobile released its second flagship model, HiPhi Z, which is positioned higher than HiPhi X, and is scheduled to debut and open reservations during the Beijing Auto Show in April this year, and will be mass-produced and delivered within the year. This also means that Gaohe has formed a "double flagship" model strategy.
Ding Lei, founder of Huaren Express Gaohe Automobile, said: "Gaohe is committed to creating a luxury brand belonging to the Chinese people with the users of 'Dawnbreaker'. The mass production and delivery of Gaohe HiPhi X4 marks the first time that more than 800,000 luxury camps have officially had the figure of Chinese brands, breaking the monopoly of foreign luxury brands for half a century, and its technology luxury redefines the Chinese luxury electric 'ceiling' and creates a new height for Chinese brands in automotive products and technology. ”
At the signing ceremony, Ding Lei said that at the beginning of its establishment, Gaohe Automobile took the Chinese automobile industry to catch up with the world's advanced level as its own responsibility, and began to officially sell in the second half of 2021, with cumulative sales of more than 4,000 units by the end of the year, sales revenue has exceeded 2.7 billion yuan, and successfully won the sales champion of more than 500,000 luxury electric vehicles in the second half of 2021.
What is more worth looking forward to is that the "three wisdoms" enterprise strategy once released by Huaren Express: advocating "people-oriented", starting from humanized needs, relying on humanized wisdom, based on the research and development of leading intelligent travel technology, starting from the development and industrialization of new energy intelligent vehicles, laying out smart transportation, and using this as the entrance to contribute to the construction of smart cities and change the future travel of mankind. This is a strategy full of imagination, and its interaction with Qingdao is also worth looking forward to.
Ding Lei said that the time and place are favorable and provide a once-in-a-lifetime opportunity for this project, new energy vehicles in the world show explosive growth, the trend of replacing traditional fuel vehicles has been considered unstoppable, the industrial policy is more clear, the market policy is more clear, and the upstream and downstream industrial chains and markets have matured.
"Today we join hands with Qingdao to close the loop between the headquarters and the complete business chain in Qingdao, which is our common cause and our common mission."
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Fill in the blanks
In the face of the cluster effect of new energy vehicles, no city is unmoved.
In recent years, Qingdao's automobile industry has experienced "make-up" development, and has become an important automobile industry city in China, and automobiles have become the largest industry in Qingdao's industry, and are the "new engine" of the city's industry and even economic growth.
According to data from Qingdao Municipal Bureau of Industry and Information Technology, the city's vehicle production in 2020 was nearly 1.2 million, which has exceeded one million for three consecutive years, of which nearly 130,000 are new energy vehicles, a record high; the annual growth rate of added value of the automobile industry exceeds 20%, and the contribution rate to the city's industrial growth exceeds 45%.
In the "Work Plan for Promoting the Development of the City's Automobile Industry Chain", Qingdao put forward the goal of "striving to exceed 2 million vehicles and the output value of 300 billion yuan by 2025", and the medium- and long-term goal of "by 2030, the output of vehicles will exceed 3 million and the output value will exceed 500 billion yuan".
Geng Tao, vice mayor of Qingdao, said that in recent years, with the continuous deepening of the layout of the qingdao industry by FAW Jiefang, FAW-Volkswagen and other vehicle companies, Qingdao's automobile industry has entered a new stage of high-quality development. During the "14th Five-Year Plan" period, Qingdao will spare no effort to develop and expand the automobile industry, continue to exert efforts in the field of new energy, and strive to move forward on the new track of intelligent networking.
New energy vehicles are a new track for the automotive industry and have broad room for development. Qingdao keenly perceives this opportunity and accelerates the layout. Nowadays, new energy vehicle companies such as BAIC BJEV, FAW Jiefang, FAW-Volkswagen, and Chery Qingdao that have landed in Qingdao are speeding up their efforts, some are accelerating production, and some are accelerating the construction of production bases, and Qingdao's new energy automobile industry has gradually accumulated momentum. In addition, nearly 200 auto parts enterprises above designated size, such as Guoxuan Battery, Lishen Battery, Trident Electric, and Qianyun Hi-Tech New Materials, have also gathered and developed in Qingdao and thrived.
In 2021, in the overall downturn of the automotive industry, "Made in Qingdao" new energy vehicles bucked the trend, and the 7 millionth vehicle of SAIC-GM-Wuling Qingdao Branch rolled off the production line, achieving a historic breakthrough. Among them, the Wuling Hongguang MINI EV, priced at about 30,000 yuan and aimed at the sinking market, continued to top the sales list, becoming the largest "dark horse" in the domestic automotive industry.
Relying on this "national god car", Qingdao's weight in the national new energy vehicle map is also getting heavier and heavier. This is just a microcosm, under the intertwined influence of the century-old changes and the epidemic of the century, Qingdao's new energy automobile industry is full of resilience.
Obviously, in the face of the advent of the future era of new energy and intelligence, Qingdao has a certain competitiveness in the field of new energy automobile industry. However, Qingdao's new energy vehicle industry chain also has weak links: the lack of local well-known independent brands, the new energy vehicle industry chain still needs to be improved, the entire industry is large but not strong; most of the core "brains" of the automobile research and development center are not in Qingdao...
The world-renowned automobile city generally gathers leading enterprises, research and development institutions, core component suppliers and other basic elements. For Qingdao, the next direction is to extend the upstream and downstream of the industrial chain and attract more head enterprises and headquarters car companies.
The settlement of Gaohe Automobile has filled the gap of Qingdao's lack of high-end automobile headquarters enterprises, and is also expected to raise Qingdao's new energy vehicle research and development capabilities to a higher level, marking another key step in qingdao's industrial chain of new energy vehicles in the city.
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Creating a "strong magnetic field"
The growth of an industry is inseparable from the careful care of the city. In recent years, Qingdao has continuously landed high-quality projects in the field of new energy vehicles, which is inseparable from Qingdao's competitive industrial policy, industrial base and increasing business environment.
In terms of industrial policy, Qingdao issued "Several Policies and Measures to Accelerate the Development of the New Energy Vehicle Industry" and other policy measures, in which, for newly settled new energy vehicle enterprises, according to the size of the investment, up to 100 million yuan of incentives, the intensity is very large; adhere to the industrial development and promotion and application of synergy, to provide the broadest application scenarios, the city's new energy vehicle manufacturers, according to the sales of vehicles for operation, government procurement and non-operation and other categories, to give different proportions of market promotion subsidies, up to 100 million yuan Qingdao has also planned a total investment of 35 billion yuan in charging supporting infrastructure, plans to build 50,000 charging piles, 200 charging stations, 30 hydrogen refueling stations, and strive to form a coordinated interaction and virtuous cycle of industrial development and promotion and application...
"Made in Qingdao" electric new energy vehicle Wuling Hongguang MINI
These highly targeted and influential policies have made new energy vehicle companies feel the city's full sincerity.
In addition, the gradually complete industrial chain is also an important chip for Qingdao's automobile industry. "A complete industrial ecology is very important to attract new energy vehicle companies to settle down." The person in charge of a car company in the island city said that the new energy vehicle industry chain is long, from the upstream material end, the midstream core device components, and then to the downstream vehicle end, which is a very test of the supply chain. In fact, the transportation of parts for new energy vehicles has always been a major difficulty in this new track.
"These key components are complex and diverse, and the suppliers are diverse, ensuring that these parts and components arrive smoothly in the industrial chain and minimizing cost losses are the problems that major new energy vehicle companies focus on solving, and they are also one of the focuses of the second half of the competition for new energy vehicles."
The higher the localization rate of parts, the lower the procurement cost of car companies and the stronger the market competitiveness. The abundance of the new energy automobile industry is actually an invisible chip for attracting investment and investment. In this regard, Qingdao is also a partner worth considering for new car-making forces such as Gaohe Automobile. The "mutual achievement" between car companies and cities is undoubtedly a more benign way of cooperation.
"I and my partners were touched by the professionalism and sincerity of the relevant bureaus of Qingdao City, Laixi City and Qingdao City!" At the signing ceremony, Ding Lei expressed his feelings with a series of "thanks".
Qingdao is forming a good ecology and strong magnetic field for the new energy automobile industry. It is believed that in the future, there will be more new energy vehicle companies and Qingdao to work together and achieve mutual achievements.