Introduction: Crazy, crazy, strategist, dreamer, or big fool, big liar? Either Caesar or nobody. The environment is unpredictable, will the times give Ding Lei this opportunity?
Who are you?
"I am my next second self because my slogan is 'Beat the last second of myself'", "What I am thinking about now is what will happen 500 years from now"...
After Jia Yueting's incident, Ding Lei "changed"
To be honest, before I personally test-drove the Hiphi X real car, in the past few years, my personal impression of Ding Lei, chairman of China Express, was not bad.
On the one hand, after the LeEco capital chain crisis and Jia Yueting's defeat and escape from the United States, the LeEco super car project, which once relied on Ding Lei to support the façade and operation, basically declared cool.
Ding Lei (right) and Jia Yueting when LeTV cars are in full swing
It cannot be said that this professional experience of working with Jia Yueting in LeTV completely ruined the reputation of "car veteran" Ding Lei and made his late festival unsafe;
But realistically speaking, to this day, I am afraid that this is still Ding Lei's most secretive and unwilling to mention the tragic past.
Just imagine, a person who is closely connected with Jia Yueting and LeTV Cars, he and his car-making dreams, are you subconsciously "not very optimistic"?!
Perhaps, this is what people often call "narrow prejudice" in the secular eye. Narrow or not narrow who knows, prejudice is inevitable anyway.
On the other hand, since Ding Lei left LeTV and Jia Yueting in 2016 and led the establishment of the Chinese Express Company in Shanghai shortly after the hibernation, every time Ding Lei and Huaren Express appeared, it will trigger a wide range of hot discussions inside and outside the industry.
In fact, in the past few years, the author has also participated in several offline conferences of Huaren Express, I don't know if it is influenced by LeTV and Jabs, Ding Lei and Huaren Express give people an intuitive impression of all, too grand and appear to be illusory.
It is hard for you to imagine that before the launch of the Hiphi X car, Ding Lei basically talked about special grand strategic concepts such as smart transportation and smart cities at each press conference, and a posture of planning a layout for the future travel of mankind.
Ding Lei founded the Chinese Express sword to refer to the future travel of mankind
Something too "metaphysical" will inevitably make the audience and the general public living in the present feel distant and empty.
In summary, from LeTV to Chinese Express, automobile veteran Ding Lei "abandoned politics and business" and turned around gorgeously again, the personnel design has undergone a 180° change.
From a serious, rigorous and serious science and engineering male image in the past, he has become a "crazy" and crazy person who likes to act in the sky.
Ding Lei is really crazy, or pretend to be crazy
So the question came, and many people began to ask: Ding Lei, are you crazy?
For this problem, Ding Lei admitted in an interview with relevant media videos a few days ago, "More and more people have said so, but I think it is a kind of persistence!" ”
Ding Lei said that in the matter of building cars, he just wants to make products into works (even works of art), that is, to be good things, "so sometimes it really drives the small partners (in the team) crazy."
At this point, Guo Tiefu, senior director of marketing and public relations communication of Gaohe Automobile, also quipped when forwarding the above interview video, "The best way to make yourself a madman is to drive the people around you crazy first."
Obviously, including Guo Tiefu, such a confidant, working with Ding Lei, a "crazy and crazy person", especially car building and entrepreneurship, is a thrilling/frightening thing.
Of course, we have no way of knowing whether Ding Lei's "madness" and habit of "driving his friends crazy" around him will reflect and reflect into family life.
But in any case, through Ding Lei's self-expression, it is not difficult for us to find that Ding Lei, who started a bold business in his 50s and is about to enter the year of flower armor, has seen an unusually "light" and "open" view of life and the world.
He even bluntly said, "Life is short, just staring at the decades in front of you, too Boring(boring)!" ”
Singer Han Lei sang a song "Borrow five hundred years from heaven", and "crazy" Ding Lei has made a public statement more than once, he imagines and thinks about the next 500 years of human society, or even thousands of years later.
So the question is, is Ding Lei really "crazy"?
Or is it that Ding Lei deliberately "pretended to be crazy" to create a "crazy and crazy person" for the sake of Gaohe's car manufacturing and the intelligent transportation and travel of China Express?!
Ding Lei in the era of SAIC-GM
Frankly speaking, for this problem, except for Ding Lei himself, I think even Guo Tiefu, who has been with him for many years and can be called the "press spokesman" of Gaohe Automobile, may not be able to really understand.
Le Tease Observation:
It should be pointed out that although LeTV Auto and Jia Yueting have long ceased to be beautiful, from the stars who once held the moon and countless fans, to all kinds of ridicule and scorn in recent years...
But it is undeniable that some of the almost crazy ideas, strategies, gameplay, and fresh vocabulary pioneered by Jia Yueting and LeTV have indeed been repeated in the industry in the past few years.
For example, the most classic ecology, ecological anti, etc., in the past, when Jia Yueting and LeTV mentioned, everyone generally felt that the clouds were foggy and the head was empty, but in recent years, there have been more people and enterprises, and everyone has listened to it, and they have become accustomed to it.
Ask yourself, if you break into the new car industry this year, you do not add the grand words of "building ecology" to your corporate strategy and vision, and you are embarrassed to say that you are a new force in car manufacturing.
Lao Jia threw out an idealized "ecological" concept when he was in the scenery
In fact, even the traditional car companies that are scrambling to transform are talking about the concept of ecology.
But the king was defeated.
Whether Jia Yueting is a strategist or a dreamer with advanced ideas, or a big fool or a big liar, it no longer matters. Even on the other side of the ocean, Jabs has not given up his car-making business in words and deeds to this day.
From this point of view, it is still too early to determine whether Huaren Express and Ding Lei will be the next Tesla Musk or the next LeTV FF Jia Yueting.
At least some time ago, after we deeply experienced the Hiphi X, a domestic high-end electric vehicle with a price of up to 700,000 to 800,000, there was a good change in the impression and view of Ding Lei and Huaren Express.
The times are progressing, and we can have more patience and tolerance in looking at such "crazy people" who are different from ordinary people.
Leju Automobile believes that from the perspective of taking the lead, harvesting traffic and attention, and shaping brand recognition, Hiphi X can be called the first cannon and the first battle!
Le tease the car to experience Hiphi X in depth
As for the grand vision of Huaren Express and Gaohe Automobile, whether they can be landed one by one, the second car Hiphi Z that will be launched and launched next, and the third model of "real volume" revealed by Ding Lei will undoubtedly play a decisive role.
The environment is unpredictable, will the times give Ding Lei this opportunity? See.