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"Salary increase benchmark big factory", LeTV has come back to life?

BEIJING, Dec. 23 (Xinhua) -- Four years after Jia Yueting left the United States, LeTV, which had been dormant for a long time, suddenly stood in the spotlight again.

On December 21, LeTV Video, Letv, and LeTV Intelligent Ecological Weibo accounts simultaneously released salary increase news, announcing that they were benchmarking Internet manufacturers. LeEco, coming back?

"Salary increase benchmark big factory", LeTV has come back to life?

Letv tweeted "We've got a pay raise."

LeEco does not lay off employees, but also needs to raise salaries?

518 days after LeTV was delisted, on December 21, the "LeTV Video" Weibo account and the "Letv" Weibo account simultaneously released a salary increase poster.

LeTV video said, "In 2021, there are frequent events, we are forging ahead, and in 2022, we are one step closer to a well-off life." The "Letv" Weibo, which is certified as Lerongzhi New Electronic Technology (Tianjin) Co., Ltd., said, "This time benchmarking the Internet factory!" ”

On December 22, LeTV Video Weibo posted that the company's operating profit and cash flow have achieved a double balance without considering historical debts, and said that it would not lay off employees.

It is worth noting that the main companies of this salary increase include LeTV and LeRongzhixin, and do not include Jia Yueting's private company LeEco Holdings. The above two main companies are now managed by the professional managers of the original company, and Jia Yueting is not involved. LeTV's current core business is LeTV video, and Le Rongzhi's core business is LeTV's intelligent ecosystem, including television.

"Salary increase benchmark big factory", LeTV has come back to life?

LeEco Human Resources Department internal letter.

LeEco's human resources department said in an internal letter that the company achieved a double balance of operating profit and cash flow without considering the impact of historical debt. At the same time, it was announced that from the Spring Festival in 2022, the salary reduction and subsidies of employees during the epidemic last year will be restored.

At the moment when the News of Layoffs from Time to Time from Internet Manufacturers, LeTV's "Salary Increase" and "No Layoffs" Declaration are exactly what is the color?

In order to repay the debt, LeTV sued LeTV

LeEco is collecting debts on the one hand, and repaying debts on the other hand. For example, in July this year, LeTV sued LeTV Auto because of an advertising contract dispute.

According to tianyancha data, LeEco Automobile (Beijing) Co., Ltd. has therefore added two new pieces of information on the executors, namely (2021) Jing 0105 Zhi 29351, (2021) Jing 0105 Zhi 29352, and the enforcement court is the Chaoyang District People's Court of Beijing Municipality, with a total amount of 30 million yuan.

The data comes from Sky Eye Check.

LeEco Automobile was established in July 2014 and is jointly held by Fafa Automobile (China) Co., Ltd. and LeEco Zhile Technology (Beijing) Co., Ltd., holding 99% and 1% of the shares respectively.

Fafa Automobile is the Chinese branch of Faraday Future (FF), founded by Jia Yueting. Because the advertising fee was not paid in full, the two sides went to court.

On the morning of September 12, the online auction of 141 million shares of LeTV held by Jia Yuemin and Jia Yueting brothers ended. A total of 44.1 million shares were successfully auctioned at a corresponding price of 82.9521 million yuan, and the remaining 96.59 million shares were announced to be auctioned.

"Salary increase benchmark big factory", LeTV has come back to life?

Image from Ali Auctions.

In a LeTV equity auction last year, the price of 2.51 yuan per share made investors "prohibitive". Since the closing price of LeTV on that day was only 0.9 yuan / share, no one participated in the auction registration.

The transaction of more than 40 million shares is related to the soaring of LeTV in the third board after delisting. In July 2020, LeTV was delisted from A-shares at a delisting price of 0.18 yuan. As of the close of trading on December 22, 2021, the stock price has reached 0.96 yuan, and in more than a year, LeTV's stock price has been more than 5 times the original.

On December 13, LeTV's stock price rose sharply for three consecutive days, and LeTV had to issue an announcement: remind investors to trade rationally and pay attention to risks.

LeEco mobile phone returns, re-mentioning "LeEco Ecology"

The above-mentioned internal letter mentioned that LeTV has achieved a positive change in profit and cash flow this year, for two reasons: one is hardware, LeTV's intelligent ecology has returned to the public eye, and new categories and new products have been listed; second, content, in November 2021, TV terminal operations, mobile terminal operations, advertising commercialization and other businesses have reached their annual business targets ahead of schedule.

Speaking of hardware, I have to mention the LeTV mobile phone that once had unlimited scenery. In April 2015, LeTV mobile phone was launched, with flagship chips and low prices, as a new brand, sales reached 20 million units in a year and a half, which is considered to be "playing millet with millet".

In 2017, LeTV's capital chain broke off and gradually withdrew from the mobile phone industry. But this year, LeEco mobile phones quietly returned.

On September 28, LeEco released its first "national mobile phone" S1. The main long endurance, the corresponding customer group is the takeaway brother, online car drivers, the pricing is also in the low-end price. Today's LeTV mobile phone has lost the domineering spirit of Jia Yueting's "seven major ecology" and has become more low-key.

But LeEco has never forgotten to consume a handful of Jia Yueting. During this year's Spring Festival, many APP replacement icons said to send out hundreds of millions of red envelopes, LeTV video APP did the opposite, adding the words "owe 12.2 billion" to its own icon, self-black marketing sent LeTV to Weibo hot search. The huge loss of tens of billions is the "legacy" left by Jia Yueting's car to LeTV.

Subsequently, LeEco responded: "Although LeEco owes money, it is still operating normally. The update of the LeTV video icon does not affect everyone's viewing of video content, nor does it affect the normal operation of LeTV Super TV, please rest assured that you can purchase and use it. ”

"Salary increase benchmark big factory", LeTV has come back to life?

In May this year, the poster of the invitation letter of the LeTV Intelligent Ecology Conference appeared in the silhouette of Jia Yueting.

In fact, Jia Yueting did not appear on the day of the press conference, and "returning to China next week" is still a legend. Wu Guoping, senior director of LeTV TV & Lerong brand marketing, explained that the poster only expresses the meaning of LeTV's "tribute to the past and hello to the future".

LeEco management said that the current LeEco intelligent ecology is different from the "seven major ecosystems" proposed by Jia Yueting, abandoning the content, sports and financial sectors.

Jia Yueting built a car, and the future is uncertain

Jia Yueting stumbled on the road to building a car.

On October 7 this year, J Capital Research, a short-selling agency in the United States, released a 28-page report on FF, expressing doubts about FF from multiple angles such as production capacity, capital operation performance, and R&D investment, believing that "FF cannot sell even one car."

"It's nothing more than a barrel of money raised from American investors and then pouring the money into a debt black hole created by its founder, Jia Yueting, China's best-known securities fraudster."

"Salary increase benchmark big factory", LeTV has come back to life?

Jia Yueting. Infographic

The latest data released by FF shows that the net loss in the third quarter of this year was $280 million, compared with a net loss of $33 million in the same period last year, a significant increase in net loss. And the shouting of "about to mass production" for four years was pushed again and again.

As of the close of trading on December 21, FF's stock price was only $4.79, with a market value of $1.554 billion, compared with $1.398 per share at the time of listing, the total market value of $4.5 billion, which has fallen by nearly 70%, which makes Jia Yueting's road to car building worse.

When FF went public, Jia Yueting was asked about returning to China, and replied flatly, "A must!" And "next week to return to China" and "FF mass production delivery" which to achieve first, is still unknown. (End)

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