Last year, the major APP red envelope war was in full swing, but LeTV was unique in "owing 12.2 billion", and immediately sent itself to the hot search. This year's "Spring Festival Red Envelope War", LeTV directly wrote "can't afford" on the "LeTV Video" App and made users shine.
Achieve a balance between operating profit and cash flow in 2021
Not long ago, LeTV laid off employees in major fields and made hot searches on major platforms, making everyone feel that the "cold winter" of the industry was coming. However, the official actually spoke out, saying that he "raised his salary, did not lay off employees, and encouraged employees to have three children", which made everyone look at it with astonishment.
An internal letter from LeEco was also followed. The internal letter said that without considering the impact of historical debt, LeEco has achieved a double balance of operating profit and cash flow. That is to say, after two years of hard work, the current LeTV, and LeTV, which has been rumored to be "out of business", although the same LeTV, but has its own hard work.
LeEco has not closed down, and the LeEco team has said more times that each intelligent ecological product line has its own professional after-sales personnel, and consumers can buy and use with confidence.
In May 2021, the LeEco intelligent ecosystem officially returned and released more than 60 new ecological products. At the same time, the high-profile LeTV mobile phone also appeared on the LeTV mall in October last year and went online for sale. In the future, LeTV intelligent ecology will focus on product innovation and user experience with the main purpose of "a happy life that can be bought", and carry out in-depth cooperation with excellent enterprises in the supply chain, bringing many excellent intelligent ecological products. LeTV intelligent ecology unveiled at the end of last year 3D face recognition smart door lock S7R, LeTV super TV G75S new products and other products have been well received by users.
LeTV video also has many classic and good dramas favored by the majority of users. Such as the palace fighting drama "The Biography of Zhen Huan", "The Biography of Mi Yue", the era epic "White Deer Plain", "Red Sorghum", the fantasy drama "Three Lives and Three Worlds and Ten Miles of Peach Blossoms", the self-made drama "The Promotion of the Princess Princess", "The Brother Who Slept on My Top Bunk" and so on. In the past 2021, LeTV video has been continuously updated, bringing users many wonderful new dramas and new content such as "Flowers on the Sea", "Journey without Confusion", "Big World" and so on. LeTV's Huaying Time APP ushered in an upgrade in December last year, and landed on nut projection in January this year, and will also launch other major large-screen terminals in the future, bringing users a smooth, intimate and convenient large-screen movie viewing experience.
The future of 2022 is promising
In the past two years, LeTV is like a poplar in the desert, with strong vitality. Although around 2016, LeEco was saddled with debts due to well-known problems. But in the past two years, LeTV is slowly changing, and LeTV's intelligent ecological business is also on the right track, with new drama updates.
Upstream journalist Gu Li