According to the data of the Association, the sales of new energy vehicles in 2021 reached 3.308 million units, an increase of 190% year-on-year. However, under the trend of rapid growth of the new energy vehicle market, restricted by the development of technology, the problems of new energy vehicle mileage anxiety and charging difficulties have not been fundamentally solved.
During the "Eleventh" period, the charging pile is difficult to find the situation has been concerned by the industry and public opinion; and recently with the continuous decline in temperature, the endurance of pure electric vehicles has been reduced, and it has been criticized by a number of users, in the winter test of the car emperor, the actual endurance of many pure electric vehicle models is less than 40% of the standard endurance.
Although the industry is generally optimistic, the anxiety of endurance and replenishment will inevitably become a major "constraint" for the large-scale popularization of new energy vehicles. Whether it is from a macro perspective to support environmental protection, the development of new energy vehicles or to the use pain points of each individual user, eliminating the anxiety of the use of new energy vehicles is an urgent problem to be solved in the industry.
On January 14, Weipai brand flagship Mocha DHT-PHEV officially opened pre-sale, and the pre-price of the new car was 299,000 yuan - 315,000 yuan. With this blockbuster new car, Weipai showed the industry the thinking of Weipai in the era of change.
300,000 combined with zero anxiety and intelligence
At present, the Y era, the Z era has gradually become the main consumer force of the automobile market, and the Internet has grown up together, mobile phones, tablet computers and other intelligent mobile terminals have been deeply bound to their lives, in the car has become another intelligent mobile terminal at the moment, these young users not only have a strong demand for smart cars, but also have higher requirements for the degree of intelligence of the car.
However, traditional fuel vehicles, subject to the problem of their electrification architecture, are difficult to achieve high-level intelligent performance. For example, the FOTA function, the smaller battery of the traditional car is difficult to support dozens of G OTA upgrades when parking; the generator can ensure power output in the operation of the vehicle, but the OTA will affect the stability of the operating system and become a hidden danger to safety.
The new energy vehicle with the comprehensive innovation of the drive form and electrical system is undoubtedly the best carrier of deep intelligence, which can better meet the requirements of young users for the high-end intelligence of automotive products. However, subject to the development of technology, intelligence and endurance are still the opposites of "fish and bear paws". New energy vehicles can indeed achieve more in-depth and high-order intelligent performance, but back to the basic attributes of automobile vehicles, the problems of slow energy replenishment and difficult charging have become the pain points in the use of new energy vehicles.
On the one hand, it is difficult for fuel vehicles to achieve higher intelligent performance, on the other hand, the short-term insurmountable energy anxiety of new energy vehicles, and the products that can achieve zero anxiety intelligence are scarce products in the current industry and are eagerly expected by users. Newly released mocha DHT-PHEV on pre-sale, Weipai uses "smart DHT technology" and "coffee intelligence" to meet the dual demands of current users for zero anxiety and intelligence.
Liu Bao, deputy general manager of Great Wall Motor Technology Center, said: "Our technical team combined with the actual user scenarios, made a detailed and targeted design, and breakthroughly used the "0 anxiety intelligent electric" technology to achieve 204km ultra-long pure electric endurance under WLTC conditions, providing a better solution for new energy travel in this era and bringing users a new electric travel experience. ”
The MOCHA DHT-PHEV is equipped with a 39.67 kWh PHEV battery with leading configurations such as 204km pure battery life, 4.8s zero hundred acceleration, and high-performance electric four-wheel drive system under WLC conditions. For comparison, the BMW X1 PHEV model, which is priced at 399,800 yuan, has a pure electric cruising range of only 110km and zero hundred acceleration of 7.4 seconds.
From the perspective of practical use, the cruising range of 204km can basically meet the needs of users commuting and achieve daily 0-emission car experience; at the level of energy replenishment, in addition to electric drives, DHT technology can enable Mocha DHT-PHEV to achieve an experience comparable to that of fuel vehicles, and the system integrates the 2021 China Heart Top Ten Engines/Transmissions - 1.5T 4B15D Engine/DHT Special Gearbox, through the collaborative work of oil and electricity, to achieve 0.45L of 100 km fuel consumption.
Mocha DHT-PHEV fundamentally solves the problem of new energy vehicle endurance anxiety and low fuel economy of fuel vehicles, which is also the industry's first true "oilable and electric".
At the intelligent level, Mocha DHT-PHEV embeds the NOH intelligent pilot assistance system hardware, the system can realize the auxiliary driver to safely avoid, lane change overtaking, intelligent control of speed and distance in front of the car, intelligently lead the up and down ramp, lane change protection, avoid the sink entrance, switch high/expressway and intelligent avoidance of the big car and other functions, so as to achieve A point to point B intelligent pilot assist driving. At the level of intelligent cockpit and intelligent interaction, Mocha DHT-PHEV is equipped with Xiaowei Classmate 2.0, which supports visible speaking of functional configuration, 20 seconds of continuous dialogue, contextual understanding, voice automatic parking, and full sensory insight into user needs.
The emergence of mocha DHT-PHEV has created a new track, allowing the products on the market to take into account the traditional advantages of fuel vehicle power replenishment and the leading intelligent level of new energy vehicles for the first time.
In the midst of change, technology is used to achieve transcendence
At present, the automotive industry has undergone great changes, intelligence has been deeply bound to automotive products, and automobiles are considered by the industry to become new mobile intelligent terminals. For traditional car companies, in the past, they were more good at machinery than software, and the advent of the intelligent era put forward higher requirements for car companies in software and intelligence.
At the same time, for Chinese car companies, the current is the best time window to catch up with overseas car companies. Thanks to the first-mover advantage of new energy and intelligence, some Chinese car companies have achieved leadership in some technical fields. However, in the past, in the track defined by overseas car companies, the "overseas strong players" have a full range of leading advantages in the fields of technology, brand, word of mouth and other fields, and the competitive advantage of some Chinese car companies is not enough to achieve "straight line overtaking".
On the other hand, overseas traditional car companies are accelerating their own process of electrification and intelligence, and Diss and Toyota Akio are constantly expressing their attention to the catchers on various occasions. For Chinese car companies, the window period for achieving anti-overtaking is not long.
From the current market point of view, whether it is Tesla, which has achieved success in intelligence, or Volkswagen and Toyota, which have begun to accelerate the layout of new energy vehicles, they cannot properly solve the core contradiction between intelligence and energy replenishment, and cannot provide users with a smart travel experience with zero anxiety. Chinese car companies that can seize the shortcomings of overseas brands and take the lead in opening up new tracks to achieve comprehensive advantages are more likely to seize this good opportunity and take the lead in surpassing overseas car companies.
In the environment of the fleeting window period, Great Wall Motors, which has always insisted on excessive research and development and has a deep accumulation, takes Weipai as its own vanguard to achieve "overtaking", combines the advantages of fuel vehicle replenishment and the intelligent advantages of new energy vehicles, and the Mocha DHT-PHEV creates a new track, and realizes the straight-line overtaking of overseas car companies with technology.
Taking Mocha DHT-PHEV as an example, bmw and Mercedes-Benz PHEV products with higher prices use a simple P2 architecture, only from the form or fuel consumption test to meet the needs of low carbon, low fuel consumption, simple and rough oil-electricity cooperation mode, and can not meet the user's low energy consumption needs in actual use, but also left the user with the inherent impression of "one-stop with electricity, no electricity and one worm", and the products born based on the fuel vehicle architecture are completely unable to meet the high demand of users in intelligent driving, intelligent cockpit and other aspects.
The power system of Mocha DHT-PHEV is completely independently designed, completely independently developed, has completely independent property rights, and has applied for 199 patents, including 80 core patents. Great Wall's self-developed NOH intelligent driver assistance system can realize the point-to-point pilot driving assistance function that cannot be achieved by overseas products of the same level.
When it is even more valuable, in addition to intelligence and 0 endurance anxiety, Mocha DHT-PHEV also achieves catch-up with overseas car companies through "hard power" in the core power domain. As we all know, for a long time in the past, Japanese car companies led by Toyota and Honda were better at creating high-efficiency powertrain systems, and the power system of Mocha DHT-PHEV achieved super power output through electric motors at the same time, through better oil-electricity collaboration, achieved higher efficiency of the entire powertrain, breaking the monopoly of Japanese car companies in this field.
The logic behind Weipai's active transformation
In the general trend of new energy, Weipai is a strategic brand of Great Wall Motor's new energy market layout, and also a rapid march and vanguard of Great Wall in the transformation. On the surface, Weipai has created a new track of 0 anxiety intelligent electric, but from the core concept, Weipai's self-driving and transformation.
Weipai opens a new track, the core of which is accurate insight into the needs of users. When users complained that Mercedes-Benz, BMW was not smart enough, and Tesla was difficult to charge, Mocha DHT-PHEV came into being to meet the multiple needs of users with "0 anxiety smart electric".
The question that arises is why only Weipai can accurately grasp the needs of users and create a new track to solve the core pain points of users?
The logic behind it is the original intention of Great Wall Motors's "user-centric" brand. Since its inception, Weipai has been committed to creating the travel life that Chinese users want. From the earlier "Chinese luxury" and "smart security", to the current "0 anxiety smart electric" all solved the biggest pain points of users at that time.
In the current era of industry change, under the slogans of "software-defined car" and "intelligent change car", the original driving force of change is ignored by most people. Whether it is the new energy vehicle revolution or the software-defined car, its core or the user began to use the car as a collection of intelligent mobile terminals, and intelligence and new energy have become the user's appeal to the car.
This transformation of Weipai is a deepening of its original intention to provide users with a happy travel life, in addition to providing a travel life with zero anxiety, Weipai has comprehensively enhanced the user's sense of well-being through the introduction of advanced technology and more comprehensive services.
American psychologist Maslow believes that human nature is the summary of all the attributes of human beings, human nature is different, different individuals have different human nature, in the brand shaping, grasp the human needs of the general public, grasp the human needs of specific groups, can achieve corresponding success.
A hundred years ago, Ford through the T-car, so that the car is no longer the plaything of the nobility, into the ordinary people's home, and "incidentally" subverted the carriage-led travel industry; today, Weipai through the "0 anxiety intelligent electric" really eliminates the barriers of the car to become an intelligent mobile terminal, to meet the user to take into account the intelligent and anxiety-free car experience, but also let Weipai have the possibility of breaking the old pattern.
AUTHOR 83 Ashkenazi Quality Control
"Rational, Objective, Rigorous"