The Association recently released the sales data for 2021, and the cumulative sales of passenger cars in the whole year were 20.146 million units, an increase of 4.4% over 2020. At the same time, the report card of car companies has also been released, and the data of the Association of Automobile Manufacturers shows that the terminal sales of the SAIC Volkswagen brand will exceed 1.34 million vehicles in 2021, once again becoming the single brand sales champion of domestic single car companies.
Langyi can be called the "first brother" of the domestic car market
SAIC Volkswagen's main product is still the "first brother" Langyi, and the Langyi family has sold a total of 430,000 vehicles throughout the year, leading the domestic car market. In the SUV market, thanks to the replacement of the new Tiguan family and the new Tuon family, the SAIC Volkswagen brand SUV family retailed 460,000 units a year. In addition, since the launch of the ID. family at the end of March 2021, the lineup has rapidly expanded to three models, and sales have continued to rise, with cumulative sales of more than 30,000 vehicles last year, providing SAIC Volkswagen with a new contact with new energy vehicle consumers.
Taking the ID. family as an opportunity, SAIC Volkswagen has deeply transformed into a "user-centric" system, fully rolled out the agency marketing model tailored for the ID. family, and cooperated with ID.Store (X) to enter the urban business circle, develop new retail formats, get closer to users, and create a new car purchase experience with online and offline interconnection. Under the new model, transparent and unified prices free consumers from the annoyance of price comparison; agents focus on offline services such as invitations, test drives, and model introductions. By the end of 2021, ID.agents have expanded to 757, and the first, second and third tier cities in the country have been fully covered. A total of 50 IDs. Store (X) opened in a new energy key development city to reach more consumers.
The ID. family is both a new growth point and a new touchpoint
Back to the "basic disk", the main models of the Volkswagen brand on sale have been upgraded centrally, and the intelligent results have benefited more products. The new Tuon family, the new Tiguan family and the new Passat family have been listed successively, with younger designs and greatly improved intelligent technology. Among them, the new Passat family innovatively adopts the "double front face" strategy, which is more popular with young consumers. With the strength of IQ and yan value, the new Tiguan family has once again set a benchmark for the leading intelligent medium-sized SUV. The new Tuon family is the first to apply the new MQB EVO digital intelligent architecture, making the driving experience more intelligent and luxurious.
In the more than 30 years of deep cultivation of the domestic automobile market, the SAIC Volkswagen brand has always been guided by consumer demand, constantly creating new sales records, and ranking first in a single brand. By the end of 2021, saicid Volkswagen has accumulated sales of more than 21.45 million vehicles in the history of the Volkswagen brand, becoming a continuous driving force for the mature and healthy development of China's auto market.
Text/Yang Zheng
Editor/Chen Zhengzhong