Reporter Fang Chao, Shi Yingjing, reported in Shanghai
In the fiercely competitive Chinese auto market, SAIC Volkswagen still won the single-brand sales championship.
A few days ago, the 2021 annual sales data released by the Association showed that the retail sales volume of the SAIC Volkswagen volkswagen brand reached 1342788 vehicles, winning the domestic single-brand sales champion for consecutive years, and by the end of 2021, the cumulative sales volume of the SAIC Volkswagen brand in history exceeded 21.45 million vehicles.
Behind the award of "Single Brand Sales Champion" is the continuous hot sales of many products under the SAIC Volkswagen brand.
Combing can be found that in terms of selling the main products, the Langyi family retailed 432034 vehicles throughout the year, and the Passat family retailed 146193 vehicles throughout the year, and thanks to the synchronous renewal of the new Tiguan family and the new Tuon family, as well as the synergy of a variety of models, the SUV family retailed 460729 vehicles throughout the year, ranking first in the joint venture SUV.
In the eyes of the outside world, the sales of many models such as Passat and Tiguan are constantly rising, which is inseparable from the blessing of elements such as "rejuvenation" and "technology". The relevant person in charge of SAIC Volkswagen also said: "The main models of the Volkswagen brand on sale have been upgraded centrally, and the intelligent results have benefited more products. The new Tuon family, the new Tiguan family and the new Passat family have been listed successively, with younger designs and greatly improved intelligent technology. ”
It is reported that the new Passat family innovatively adopts the "double front face" strategy, "more popular with young consumers", and the new Tiguan family has "once again set up a benchmark for a leading intelligent medium-sized SUV" with the strength of IQ and face value. And "the new Tuon family took the lead in applying the new MQB EVO digital intelligent architecture, and the driving experience is more intelligent and luxurious."
In addition, in the current market is quite concerned about the electric circuit, SAIC Volkswagen said that with the completion of the "new energy vehicle factory with an investment of 17 billion yuan, the Volkswagen brand will usher in the accumulation of ID products in 2021". According to the relevant information, since its launch at the end of March 2021, the sales volume of the ID. family has been rising, and it has now "become a new market addition for mass brands".
Not only that, under the trend of channel change set off by the new forces of car manufacturing, SAIC Volkswagen has also made a forward-looking layout and comprehensively rolled out the "innovative marketing model" by "focusing on user operation".
According to the relevant person in charge of SAIC Volkswagen, the agency marketing model tailored for the ID. family has been fully rolled out, and the ID.Store (X) has entered the urban business circle, opened up new retail formats, and is closer to users to create a new car purchase experience with online and offline interconnection.
According to its introduction: "Under the new model, transparent and unified prices free consumers from the trouble of price comparison; agents focus on offline services such as invitations, test drives, and model introductions." By the end of 2021, the number of ID.agents has expanded to 757, and the first, second, and third-tier cities in the country have been fully covered. A total of 50 IDs. Store (X) opened in a new energy key development city to reach more consumers. ”
In addition to continuing to increase the number of electrification tracks, in the past 2021, the SAIC Volkswagen brand, which adheres to the concept of "quality car manufacturing", has also "received many awards and ratings from third-party authoritative institutions".
ACCORDING TO SAIC VOLKSWAGEN INFORMATION, following the spring of 2021, ID.4 won the "2021 World Car of the Year", it also won the All Good evaluation in the new version of the C-IASI evaluation regulations of the China Insurance Research Institute, which is also the best result in the history of C-IASI evaluation, "showing the research and development ideas of major manufacturers that consider the safety of users' cars from the whole life cycle and the cost of cars", in addition, ID.4 X also won the honor of "China's Annual Environmental Protection Car" on the list of "2022 China Car of the Year".
It is reported that in the evaluation results released by the User Committee of the China Association for Quality, the SAIC Volkswagen brand has gained a lot in various market segments, including 8 championships in the User Satisfaction Evaluation (CACSI) of the Chinese automotive industry. SAIC Volkswagen said: "ID.4 X, Tiguan L PHEV, Tiguan L, Tuyue, Langyi, Lingdu and Santana all topped the user satisfaction list, and the after-sales service also achieved the first place in the joint venture brand. ”
Not only that, at the 19th Guangzhou Auto Show in November 2021, the relevant person in charge of SAIC Volkswagen also revealed: "The ID.6 X will be exported to Europe in 2022, which is the first time in the history of the Volkswagen brand that a car customized for the Chinese market has been fed back to the European market." ”
"In the more than 30 years of deep cultivation of the domestic automobile market, the SAIC Volkswagen brand has always been guided by consumer demand, constantly creating new sales records, and ranking first in a single brand." The relevant person in charge of SAIC Volkswagen said that in the future, "accompany more consumers to share high-quality travel".
(Editor: Quartzing Proofreader: Yan Jingning)