New QX60 opens pre-sale Infiniti accelerates the localization of the strategy

Reporter Xia Zhibin Shi Yingjing reported from Shanghai

"Since its birth, Infiniti has always adhered to the never-ending pursuit of ideal performance and artistic beauty, step by step interpreting the extraordinary charm of 'modern oriental luxury', achieving the perfect fusion of dynamic power and elegant tranquility, and containing the outstanding arrogance of still water flowing deeply and unobtrusively." A few days ago, at the new QX60 pre-sale conference, Mao Limin, general manager of Dongfeng Infiniti Automobile Co., Ltd. and general manager of Infiniti China, said so.

It is reported that the new QX60 new car has a total of elegant version, comfort version, four-wheel drive excellent version, four-wheel drive deluxe version, four-wheel drive premium version, four-wheel drive flagship version 6 models to choose from, starting from 450,000 yuan to start pre-sale.

For the new QX60, Mao Limin once commented: "The new generation of Infiniti QX60 deeply integrates Infiniti's insights and thinking on the life experience, family experience and driving experience of Chinese users, and is a product that better understands Chinese consumers." In its product design, research and development and other stages, we have done a lot of market research to ensure that this car must be born for the needs of Chinese users. ”

In terms of power, the new QX60 is equipped with the world's first mass-produced 2.0-liter VC-Turbo variable compression ratio turbocharged engine, which matches the 9-speed manual transmission, ensuring efficient power while also taking into account fuel economy.

In addition, the new QX60 features a new all-wheel drive logic and an intelligent all-wheel drive system with VDC dynamic control system, which can balance fuel consumption and low adhesion road stability. The car also features a newly upgraded ProPILOT L2 intelligent driver assistance system for urban roads.

In terms of intelligence, the new QX60 adopts the new INFINITI InTouch 2.0 intelligent interconnection system with voice recognition, helping drivers to complete the operation while maintaining attention, while having online navigation, online music, online broadcasting and other functions, allowing users to enjoy a rich entertainment experience.

In addition, the new QX60 is also equipped with a 12.3-inch full LCD HD 3D instrument cluster, a 12.3-inch multi-touch HD central control screen and a large three-screen linkage of the leading 10.8-inch HUD head-up display system, which can realize information sharing and real-time linkage in driving.

It is also worth mentioning that the new QX60 also has an AR reality enhanced online navigation system that can provide users with a more refined and safe operation experience than traditional map navigation, and users can also intuitively obtain driving information on the front windshield through the head-up display system (HUD).

"The personal experience is more important than the car itself, and Infiniti aims to build a whole new concept of luxury." Gao Zhenghao, executive deputy general manager of Dongfeng Infiniti Automobile Co., Ltd., said. It is based on the vision of the above enterprises that the new QX60 has also announced a sincere pre-sale policy.

It is reported that the new QX60 pre-sale has five major pre-sale policies. Specifically, the "Privilege Lifetime Gift" will provide the first car owner with a lifetime free warranty of engine and gearbox, lifelong free basic maintenance and other services; the "Brand Promise Gift" includes 4 years/100,000 kilometers free warranty of the whole vehicle, 4 years/100,000 kilometers of quality and accident free rescue and other services; "Booking First Gift" will give away quality exclusive car models; "Financial Huixin Gift" supports 18 periods of 0 interest rate or 0 down payment financial lease; "Replacement New Journey Gift" will give away the original luxury boutique package.

For the future market expectations of the new generation of Infiniti QX60, at this year's Guangzhou Auto Show, the relevant person in charge of Dongfeng Infiniti said: "I hope that through this luxury large SUV, the Infiniti brand will consolidate its position in the entire luxury car camp and promote the continuous improvement of brand power in the Chinese market."

(Editor: Quartzing Proofreader: Yan Jingning)