2021, which has just come to an end, is not a quiet year for car companies, with hundreds of new cars on the market, but also amazing quotes from car bosses. Just as the so-called words are not amazing, this year they have burst out of their mouths a variety of controversial golden sentences, pushing themselves and the brand to the center of the field of public opinion. Today, I have collected some slightly interesting golden sentences in 2021, talking about the process before and after, and talking about the deep meaning behind it.
"I don't understand why everyone is still buying a gas truck now"
For the topic of choosing "fuel vehicles" or "pure electric vehicles", Li Bin, founder of Weilai, said: "I don't understand at all, why do you still buy oil vehicles now? How nostalgic will you be to buy a gas car? I can't think of anything better than a gas car but smelling a little gasoline. As soon as this remark came out, it instantly detonated the automobile circle, and both ordinary consumers and automobile practitioners expressed their inadmissibility to Li Bin's remarks.
In fact, it is understandable that Li Bin will say this, after all, as the founder of a new energy automobile company, it is understandable to give electric vehicles a stand, but if you highlight its good by denigrating oil trucks, it is somewhat unkind. What's more, today's pure electric vehicles are not as good as traditional fuel vehicles in terms of mileage and ease of use, and the charging facilities of pure electric vehicles are not perfect, making pure electric vehicles have very large limitations. Therefore, when can the endurance and charging speed of pure electric vehicles be comparable to that of fuel vehicles, let's talk about "abandoning" fuel vehicles.
"Tesla can't compromise"
At the 2021 Shanghai Auto Show, a young woman wearing a T-shirt with the words "brake failure" stood on the roof of a Tesla show car and shouted "brake failure." Due to her extreme behavior, the woman was forcibly taken away by the staff at the scene. Subsequently, Tao Lin, vice president of Tesla, said to the outside world, "We have no way to compromise, it is a process that must be experienced in the development of a new product", "I think she is also very professional, and there should be (people) behind her." ”
In the context of the incident causing high social concern, Tesla executives' "impossible to compromise" remarks have puzzled many people. As a "star" company, it should have a product and service attitude that satisfies consumers, but it is not seen in Tesla at all. If Tesla continues to be arrogant, it will eventually pay a price in the market.
"Who says I'm not interested in electric cars?"
Among the global car companies, Toyota has always been known as the car company that is least interested in pure electric vehicles. However, Toyota's attitude towards pure electric vehicles has recently changed by 180 degrees, and it has exhibited 17 pure electric vehicles in one go, and plans to spend 4 trillion yen on research and development in the field of pure electric vehicles. Toyota Motor President Akio Toyoda also said, "I am not interested in Toyota electric vehicles, but I am interested in the electric vehicles I will build next." ”
Although Toyota had its own plans and ideas before, due to policy pressures and changes in the market environment, Toyota also had to adjust its development strategy. However, with the continuous entry of multinational car companies into new energy vehicles, coupled with the sharp decline in subsidies, the new energy vehicle market may face a reshuffle, and it is still unclear whether toyota electric vehicles that have entered the market at this time can catch up with the window period of electric vehicles.
"SAIC wants to take the soul into its own hands"
Huawei's car manufacturing has become a hot topic in 2021, and when a group of car companies competed to become "Huawei car friends", SAIC Motor refused. Chen Hong, chairman of SAIC Motor, faced a soul torture at a shareholders' meeting – whether to consider cooperation with third-party companies such as Huawei in autonomous driving? He bluntly said that SAIC motor will not adopt Huawei's overall solution for autonomous driving, "It is unacceptable for SAIC to cooperate with third-party companies such as Huawei for autonomous driving." In this way, it becomes the soul, and SAIC becomes the body. ”
This "soul shell theory" has become one of the "hardest" responses of car bosses in recent years, and also reflects its key determination to "master core technology". As one of the most critical technologies for intelligent and connected vehicles in the future, it is unacceptable for SAIC to give away the automatic driving technology to others. Of course, SAIC "rejected" Huawei also has its own confidence, in recent years in the new energy technology and automatic driving technology has also invested huge resources, related products are also gradually landing process, I believe that SAIC Group will soon be able to show its "soul".
"Whoever gives me the chip, I invite him to drink"
Since the second half of 2020, the shortage of automotive chips that has begun to break out around the world has continued to this day, because of the lack of chip supply, resulting in a general reduction in global car companies this year. He Xiaopeng, chairman of Xiaopeng Motors, said in a program, "Recently, the most anxious thing is the problem of supply chain, who gives me chips, who I invite to drink." ”
In fact, not only Xiaopeng Motors, including Mercedes-Benz, Volkswagen, Toyota and many other car companies have been forced to stop production and reduce production because of the lack of cores, and the main car manufacturers that have to close factories and reduce production in 2021 because of chip shortages have exceeded ten, almost impacting the entire bank. The good news is that most people in the industry believe that the shortage of chip supply faced by the global auto market is expected to be solved in the first half of this year.
"The spirit of Nezha is to give everyone the opportunity to be human again"
Every car company wants to gain attention in the traffic pool of hot news, but they seem to forget that hot spots are a double-edged sword. Not long ago, Nezha Automobile leaked a screenshot of the dialogue of the company's brand center management group, and the market leader Peng Gang suggested that Wu Yifan, who has been detained, be invited to be a spokesperson, "Bad people also need opportunities, and the spirit of Nezha is to give everyone the opportunity to be a new person." Peng Gang also said that if this wave of advertising and marketing overturns, "it is not a big deal to turn back to the official apology and dismiss the relevant personnel."
After the conversation flowed out, it caused dissatisfaction among netizens, Nezha Automobile also quickly apologized, and dismissed Peng Gang from his special adviser position, and Nezha employees involved in this inappropriate remark were also fired. Although the official response was swift and repeatedly stated its position, netizens did not buy it, and everyone said that the car did not sell much, but there were many crooked things. In general, Nezha Car did seize the "hot spot", but the effect was negative, and the impact on the brand was also bad.
"I think Chinese look down on the old problem of independent brands to change"
In recent years, independent brands have the strength to be no less than joint venture brands in terms of styling design and intelligent technology, and the conversion of sales volume is also obvious to all. Wang Chuanfu, chairman of BYD, also expressed his views on a forum: "I think Chinese look down on the old problem of independent brands to change, because we have indeed changed now..."
After this passage was said, it caused a lot of controversy on the Internet, and many people said that Wang Chuanfu's remarks were really kidnapped by patriotic feelings. Some netizens also said that today's independent car brands are really different from the past. In recent years, independent brands have created high-quality models, on the one hand, such as Hongqi H9, Weilai ES8, Gaohe HiPhi X and other models of more than 400,000 yuan are not uncommon; in addition, some independent brands have also launched high-end car brands such as Lynk & Co and Wei brand in order to impact the high-end market. Next, more and more people are willing to put their own brands in the high-end option, which actually shows that consumers "vote" for independent brands with real purchase behavior.