At the end of each year, various lists will be revealed one by one, summarizing the industry situation in the previous year. Nowadays, everyone pays more and more attention to word of mouth when buying a car, so the satisfaction survey list can get a lot of attention. In the US car market last year, there was of course a victory or defeat in the case of the crowd. According to a survey based on 4,888 car owners, the following five brands are at the forefront of satisfaction and show strong competitiveness.
Tied for fifth place: Audi/RAM/Tesla
Score: 80 points
In the field of luxury cars, the top three BBA occupy a huge majority of the share and are favored by many consumers. In fact, not only in the domestic market, even in the United States Audi has also achieved considerable sales, but also in terms of word of mouth performance. With the emergence of many of its enjoyable models, the brand is the first choice for many people's first luxury car. For us, A4L and A6L have been in the leading group in the sales ranking for many years, and the overall cost performance is very good, which is not inferior to the same level of Mercedes-Benz and BMW.
RAM may be slightly more general in terms of brand influence, but it is still worthy of praise in terms of car-making skills. The brand is able to uphold the aesthetic concept of beauty, focusing on the rugged tough guy style. Pickup truck models are very popular in the US market, and many car companies have also laid out here, hoping to be recognized by more consumers. Although for domestic consumers, pickup trucks are still unpopular models. However, with the demand for people's cars more personalized, the development prospects of pickup trucks are still worth looking forward to.
Tesla's momentum is quite large, and its market value has exceeded the sum of several major established car companies, showing a terrifying dominance. With the Model 3 and Model Y, two star models, it is not only popular in the US market, but also has great competitiveness in the world. In the future, the automotive industry belongs to the field of new energy, which is a recognized fact in the industry. Tesla, as the leader of the boom, has long been recognized by many consumers, and many young people regard driving a Tesla as a trend symbol, further helping the brand's models to increase their popularity. According to the current situation, Tesla has a tendency to develop into an oligarch, and other car companies need to make more efforts to avoid being cannibalized by it.
Tied for second place: BMW/Lexus/Subaru
Score: 81 points
The emergence of BMW is not surprising, after all, as mentioned above, the BBA top three have considerable influence in the market and are the first choice for many people when buying a car. Unlike Audi and Mercedes-Benz, BMW's models focus on performance attributes and handling experience, which can bring consumers a more pure driving experience. The 3 Series and X3 have long been among the ranks of star models, and the word of mouth remains firm. It is worth mentioning that Mercedes-Benz did not appear in the list, and even the top twenty did not see its figure. Perhaps the American people also see the defects of Mercedes-Benz in the power system and have long been dissatisfied with it.
Lexus is actually widely recognized not only in the U.S. market, but also in many other countries and regions. After all, it is backed by the big tree of Toyota, and there is no need to worry about car-making skills. After years of accumulation, its brand grade has gradually climbed, and it is currently gaining a firm foothold in the second-tier luxury group. Many people like Lexus' excellent performance in the powertrain, which can bring a rich driving experience and keep fuel economy at a low level. In addition, the car has always adhered to strict standards in quality control, and the fuel-saving and manufacturing-resistant attribute is its advantage in seizing share. However, recently it seems to have encountered a bottleneck period in China, and it needs to increase its efforts in publicizing the offensive.
Subaru was a surprise, after all, it had almost "disappeared" in China, and it did not expect to have a high popularity in the United States. Although the brand may be stretched in terms of market share, it does not discount the quality control, and the resistance attributes of its models are unique. Many people like Subaru, who adheres to the traditional car company, does not deliberately pursue avant-garde perception in terms of appearance, and does not emphasize the feeling of explosion in power. It has been steady and steady, carefully polished the car manufacturing process, and customer loyalty is quite good.
1st place: Honda
Score: 82 points
Honda's high ranking in this satisfaction survey is well deserved, in fact, its recognition in the domestic market is also quite good. After years of immersion in the market war, the brand already has a variety of star works, loved by consumers at different levels. Honda adheres to quality control, strictly controls all aspects of car manufacturing, and can also gain insight into changes in market trends in a timely manner, adjust according to customer needs in a timely manner, and deserve praise for the efficiency of new car research and development. The ability to beat old rival Toyota this time shows Honda's eye-catching performance in the past year. After winning the championship, it is estimated that many people will target car purchases under Honda to help the brand further expand its influence.