Wen\Wei WuXian
Although the launch time of the SF5 is not very long, and the sales performance is very general, but with the arrival of the AITO Q&A M5, the "discontinuation" of the SF5 has also been "boiling".
Recently, many sources said that a large number of Xilisi store Logos have been replaced by the logo of "AITO", and Lance SF5 has also stopped accepting bookings through multiple channels.
Of course, there are also reporters to the Cyrus partner Huawei for verification, the relevant person said: "Cyrus Huawei Smart SF5 did not stop production and sale, but suspended the booking." Because the delivery volume before the Spring Festival has been sold out, there is no supply of cars in the short term. ”
In response to the "doubts about the suspension of production", on the afternoon of January 5, Xilis issued a "letter to Sf5 users of Xilis", saying that SF5 "will continue to accept user orders." After the user places an order, the company will arrange a special person to follow up and assist in delivery in a timely manner, and promises that in addition to the normal warranty, the first owner will also upgrade to enjoy the lifetime warranty of the vehicle and the range extender. ”
This is equivalent to denying the rumors of the suspension of SF5 production of Cyrus, SF5 can still accept orders, but for the delivery time of SF5 after the decision, the official did not give clear information, and Cyrus also said that it will expand production capacity, so that SF5, Q&I M5 and more new products continue to enrich the Cyrus model series.
In fact, although the official denial of the SF5 discontinuation, and will upgrade the warranty policy for the first owner of SF5, but in the author's opinion, this is more of a comfort to the old owners, with the launch of the M5, SF5 sales may be rapidly declining, if there are consumers willing to start SF5, then it is the true love of Xilis is undoubtedly a fan.
First of all, from the product performance of Cyrus SF5 and Q&I M5, there is no large gap between the size, appearance, configuration and even price of the two, the substitution effect of M5 on Cyrus SF5 is still relatively obvious, and Q&I M5 has more Huawei elements injected, although nominally two cars, but SF5 does belong to the category of "substitution" by Q&I M5, which also means that new consumers will choose more Q&I M5, rather than Cyrus SF5, after all, "buy new not buy old" is the mainstream consciousness.
Secondly, as far as the current product reputation of Cyris SF5 is concerned, its performance is not good, and even a number of Cyrus SF5 owners have issued a complaint in a car community about being "cut leeks": the car was stopped shortly after it was bought. Some car owners even said that there are eight problems with the Cyris SF5, mainly concentrated on: suspension of production and sale just after buying, higher actual fuel consumption than advertised, virtual endurance, and car and machine caton. Although the "discontinuation" has been debunked, the feedback on related product problems has also risen on the complaint website.
Of course, although from the current orders of the M5, the new car is quite hot, but its future sales still need to be specifically observed, after all, the previous Xilis SF5 has also been known as the two-day listing of the "order broke 3000" news, but the data from the Association shows that the sales of the Sf5 from April to November 2021 are 129, 204, 1097, 507, 715, 1040, 2205, 1446, and the cumulative sales from January to November are 7080 Obviously, there is a big difference between the actual sales volume and the order volume. Will the M5 reproduce the "embarrassment" of the SF5? At the moment we do not know.
Write at the end:
Judging from the news released by Xilix, the first batch of car owners of Xilis believe that SF5 is a "leek car" and that the Xilis brand has been replaced by AITO, but in the author's opinion, this will only affect the retention rate and brand recognition of Xilis. As for the product after-sales and maintenance, consumers can rest assured that on the one hand, Xilis is not "delisted", its after-sales service system is still in place, but it is a "vest", on the other hand, the manufacturer also provides more sincere compensation measures, and to a certain extent, it also reduces the "loss" of the first batch of car owners, which is more responsible. As for whether consumers will still choose SF5, that is another topic.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)